Get to the Point!
Sharpen Your Message and Make Your Words Matter
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Narrated by:
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Jeff Hoyt
About this listen
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.
A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
©2017 Joel Schwartzberg (P)2017 Joel SchwartzbergListeners also enjoyed...
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- Length: 4 hrs and 27 mins
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Overall
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Performance
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Story
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
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By: Mark Levy
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
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Overall
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Performance
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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Managers as Mentors
- Building Partnerships for Learning (Third Edition)
- By: Chip R. Bell, Marshall Goldsmith
- Narrated by: Mark Peckham
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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Great tips and tools on mentoring
- By Hello on 01-14-23
By: Chip R. Bell, and others
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- By: Fran Hauser, Jodi Lipper
- Narrated by: Fran Hauser
- Length: 5 hrs and 51 mins
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Overall
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Performance
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
- By Cindy blunt on 12-04-18
By: Fran Hauser, and others
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The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
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Overall
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Performance
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Story
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- By Shawn on 11-08-10
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
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Overall
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
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The Secret Handshake
- Mastering the Politics of the Business Inner Circle
- By: Kathleen Kelley Reardon
- Narrated by: Ruth Ann Phimister
- Length: 8 hrs and 7 mins
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Overall
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Performance
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Story
Drawing on interviews with executives from Fortune 500 companies, Kathleen Kelley Reardon has compiled essential advice on how to break into the inner circle of power at the top of the corporate ladder. Many books cover practical business knowledge, but few address the issue of interpersonal skills. The ever-changing circle of power within a corporation may not necessarily follow the same guidelines it publicly professes. The most talented employee isn't always the one promoted; there is an intangible quality the upper echelon look for.
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This book EXCELLENT!!!
- By Amazon Customer on 01-26-24
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How to Master the Art of Selling Financial Services
- By: Tom Hopkins
- Narrated by: Tom Hopkins
- Length: 3 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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Great on the Job
- What to Say, How to Say It. The Secrets of Getting Ahead.
- By: Jodi Glickman
- Narrated by: Tanya Eby
- Length: 5 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
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Never thought about learning this…
- By Amazon Customer on 10-21-23
By: Jodi Glickman
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Buy-In
- Saving Your Good Idea from Getting Shot Down
- By: John P. Kotter, Lorne A. Whitehead
- Narrated by: Tim Wheeler
- Length: 4 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Story
You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.
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Practical Application
- By Kellie on 05-13-11
By: John P. Kotter, and others
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not worth the read
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Neutral analysis
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Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.
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Speeches
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Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.
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So good. So actionable and relevant!
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Smart Brevity
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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Should've been more brief
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Talk Like TED
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Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
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Gallo cuts to the chase...
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Well Said!
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Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.
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I'd choose the audio over the printed book
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What listeners say about Get to the Point!
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Performance
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- A.D. Mills
- 11-16-22
Excellent resource
I believe this short book offers excellent tips to help one become a better communicator. The tactics and examples provided are thorough yet succinct. I highly recommend it to anyone seeking to improve their communication. I wish I would have learned these lessons earlier in my career. Additionally, many of the tactics resonate with my experience revising my writing in my doctoral studies. I’ve read many communication books and this book beats most of them.
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- Dayami Nickel
- 11-18-22
Short and to the point
This book teaches you how to
communicate clearly in a short and efficient way. Thanks
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- mkultra329
- 08-28-20
Meta- accomplishes its point exceedingly well
Amazon's prerequisite 15 word minimum for a review becomes superfluous upon completion of this book:)
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- CT
- 06-25-22
Engaging
Actionable tips for everday application and presentations. Easy to understand and implement. Enlightening and simple practical application suggestions.
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- hassan davis
- 02-14-21
Poignant
loved it. well narrated. lived up to its title, brief and to the point
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- Vin Diesel
- 07-23-22
to the point
Short and to the point. provides great tips and examples of examining and presenting your point.
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- George
- 08-25-22
insightful
great book with complete tips needed to be a better communicator, public speaker and presenter
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- EWatz
- 03-14-23
Excellent Work!
This book is great because the tactics and strategies for communicating effectively are clear and direct. No fluff. No nonsense.
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- The Helium Co
- 07-26-23
Constant read to help with getting to the point faster
I’m a fan of the tactics to help with getting to the point. Good constant read.
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- Julie Minchen
- 01-30-24
Good point
I like it. This was a great book to help sharpen your communication skills. Point taken.
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