The New Brand You
How to Wow in the New World of Work
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $15.98
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Katherine Fenton
-
By:
-
Catherine Kaputa
About this listen
In person and online, discover the best way to position and market yourself in the new world of work.
The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button.
We are all on camera now—we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice; if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good.
The New Brand You uses ten tried-and-tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media; it's about smart positioning and successful tactics.
Featuring high-profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the audiobook, this audiobook will help you to target the most relevant strategies for you.
Getting your personal branding right will give you the edge in the new age of work.
©2022 Catherine Kaputa (P)2023 Hodder & Stoughton LimitedListeners also enjoyed...
-
On Brand
- Shape Your Narrative. Share Your Vision. Shift Their Perception.
- By: Aliza Licht
- Narrated by: Aliza Licht
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
-
-
Must Read!
- By natalie on 10-13-23
By: Aliza Licht
-
The Digital Mindset
- What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
- By: Paul Leonardi, Tsedal Neeley
- Narrated by: Emmanuel Chumaceiro
- Length: 6 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The digital revolution is here. It's changing how work gets done, how industries are structured, and how people from all walks of life work, behave and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. With the digital mindset, you can ask the right questions, make smart decisions and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent to prepare their company for successful and continued digital transformation.
-
-
I loved, great starting point
- By Fernando Pérez on 06-22-24
By: Paul Leonardi, and others
-
Grit
- The Power of Passion and Perseverance
- By: Angela Duckworth
- Narrated by: Angela Duckworth
- Length: 9 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this must-listen book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and businesspeople - both seasoned and new - that the secret to outstanding achievement is not talent but a focused persistence called "grit". Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, MacArthur "genius" Angela Duckworth explains why talent is hardly a guarantor of success.
-
-
Two different books
- By Tristan on 06-11-16
By: Angela Duckworth
-
New-School Leadership: Making a Difference in the 21st Century
- By: D. A. Abrams
- Narrated by: Jack Chekijian
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The need for and demands on leadership have changed radically in the past few years. To be a dynamic and effective leader of a 21st-century organization or corporation requires an entirely different strategy and set of skills than it did just five or ten years ago. In fact, much of the best advice and examples from even the last decade no longer apply.
-
-
Leadership
- By Lisa OHuggard on 12-02-19
By: D. A. Abrams
-
Make It Happen: 12 Steps to Reimagining Success and Creating the Career of Your Dreams
- By: D.A. Abrams
- Narrated by: Jay Deane
- Length: 3 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Make It Happen, Abrams shows you how to approach your job with an aim to making it a career. His 12 Steps are designed to help you develop your brand and become the person your boss, team, and company can count on. Abrams starts with an essential truth for young workers: Just being good at your job is not good enough! So, to get ahead and realize your full potential while also having a satisfying life and productive career, you’ll need to understand and implement each of these 12 Steps, including the 15 core competencies he outlines in Step 4.
By: D.A. Abrams
-
Bring Inner Greatness Out
- Personal Brand
- By: Dr. Mansur Hasib
- Narrated by: Dr. Mansur Hasib
- Length: 9 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.
-
-
Must Listen for Personal Brand Development
- By Holly Hartman on 01-13-24
By: Dr. Mansur Hasib
-
On Brand
- Shape Your Narrative. Share Your Vision. Shift Their Perception.
- By: Aliza Licht
- Narrated by: Aliza Licht
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
-
-
Must Read!
- By natalie on 10-13-23
By: Aliza Licht
-
The Digital Mindset
- What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
- By: Paul Leonardi, Tsedal Neeley
- Narrated by: Emmanuel Chumaceiro
- Length: 6 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The digital revolution is here. It's changing how work gets done, how industries are structured, and how people from all walks of life work, behave and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. With the digital mindset, you can ask the right questions, make smart decisions and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent to prepare their company for successful and continued digital transformation.
-
-
I loved, great starting point
- By Fernando Pérez on 06-22-24
By: Paul Leonardi, and others
-
Grit
- The Power of Passion and Perseverance
- By: Angela Duckworth
- Narrated by: Angela Duckworth
- Length: 9 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this must-listen book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and businesspeople - both seasoned and new - that the secret to outstanding achievement is not talent but a focused persistence called "grit". Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, MacArthur "genius" Angela Duckworth explains why talent is hardly a guarantor of success.
-
-
Two different books
- By Tristan on 06-11-16
By: Angela Duckworth
-
New-School Leadership: Making a Difference in the 21st Century
- By: D. A. Abrams
- Narrated by: Jack Chekijian
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The need for and demands on leadership have changed radically in the past few years. To be a dynamic and effective leader of a 21st-century organization or corporation requires an entirely different strategy and set of skills than it did just five or ten years ago. In fact, much of the best advice and examples from even the last decade no longer apply.
-
-
Leadership
- By Lisa OHuggard on 12-02-19
By: D. A. Abrams
-
Make It Happen: 12 Steps to Reimagining Success and Creating the Career of Your Dreams
- By: D.A. Abrams
- Narrated by: Jay Deane
- Length: 3 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Make It Happen, Abrams shows you how to approach your job with an aim to making it a career. His 12 Steps are designed to help you develop your brand and become the person your boss, team, and company can count on. Abrams starts with an essential truth for young workers: Just being good at your job is not good enough! So, to get ahead and realize your full potential while also having a satisfying life and productive career, you’ll need to understand and implement each of these 12 Steps, including the 15 core competencies he outlines in Step 4.
By: D.A. Abrams
-
Bring Inner Greatness Out
- Personal Brand
- By: Dr. Mansur Hasib
- Narrated by: Dr. Mansur Hasib
- Length: 9 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.
-
-
Must Listen for Personal Brand Development
- By Holly Hartman on 01-13-24
By: Dr. Mansur Hasib
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
Personal Brand Business: Career Warfare
- By: John Carter
- Narrated by: Florin
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
It iѕ a tоugh аnd competitive buѕinеѕѕ environment you live аnd it iѕ gеtting more аnd mоrе difficult tо асhiеvе уоur goals. You hаvе tо stand оut аmоng уоur соllеаguеѕ and competitors. Whether you аrе a ѕеniоr еxесutivе, аn еntrерrеnеur, оr аn еmрlоуее, this audiobооk will show уоu the bеѕt wау tо succeed, accomplish уоur personal and саrееr goals, оutѕhinе уоur соmреtitiоn, and differentiate yourself frоm the pack.
By: John Carter
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
-
To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
-
The Messy Middle
- Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
- By: Scott Belsky
- Narrated by: Scott Belsky
- Length: 11 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights, this no-nonsense audiobook will help you find your way through the hardest parts of any bold project or new venture.
-
-
It's for leaders starting with a big team.
- By KP on 12-07-18
By: Scott Belsky
-
Branding
- An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
-
-
Not a book about branding
- By B.P. on 07-14-22
By: Chase Barlow
-
Building Your Personal Brand
- Learn How to Create Your Business Personal Brand, Build Online Reputation, and Succeed in Becoming a Social Media Influencer Using Different Strategies
- By: Rebecca Parcker
- Narrated by: CharlieData
- Length: 3 hrs
- Unabridged
-
Overall
-
Performance
-
Story
In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.
-
-
Not sure this book was written by a person
- By Amazon Customer on 05-08-21
By: Rebecca Parcker
-
Direct Selling Success
- From Amway to Zombies
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
-
-
Anyone rating below 5 stars it's a zombie
- By Radu on 09-03-19
By: Randy Gage
-
I Am My Brand
- How to Build Your Brand Without Apology
- By: Kubi Springer
- Narrated by: Kubi Springer, Stephanie Racine
- Length: 9 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...
-
-
Great read
- By Amazon Customer on 08-13-20
By: Kubi Springer
-
Comeback Careers
- Rethink, Refresh, Reinvent Your Success - At 40, 50, and Beyond
- By: Mika Brzezinski, Ginny Brzezinski
- Narrated by: Mika Brzezinski, Ginny Brzezinski
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
So many women hit their 40s or 50s and realize: It's time for a career change. Maybe you're yearning to try something new, or you're sensing that layoffs are coming and you need a backup plan. Perhaps you paused or downsized your career to raise children, and you're ready to rejoin the workforce. How do you reboot, relaunch, return to, or reinvent a career at age 40? Or 50? Or 60? And how can you create a career and life that will provide you with purpose and financial security for years to come?
-
-
Disappointed
- By Dawn A. Dais on 03-10-20
By: Mika Brzezinski, and others
-
Superconnector
- By: Scott Gerber, Ryan Paugh
- Narrated by: Chris Kipiniak, Keith Ferrazzi
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop networking. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels.
-
-
Very Long Ad
- By Vincent Oliver on 04-30-18
By: Scott Gerber, and others
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- By: Adam Witty, Rusty Shelton
- Narrated by: Adam Witty, Rusty Shelton
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
-
This is a must-read before you write your ebook
- By Roger Swanson on 12-03-18
By: Adam Witty, and others
-
Platform
- The Art and Science of Personal Branding
- By: Cynthia Johnson
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
-
-
first couple chapters are good then waste of time
- By Kevin Slavin on 03-19-19
By: Cynthia Johnson
Related to this topic
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki