The Tastemakers
Why We’re Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends)
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Narrated by:
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David Sax
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By:
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David Sax
About this listen
Earphones Award Winner (AudioFile Magazine)
Tastemaker, n. Anyone with the power to make you eat quinoa.
Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again?
In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
©2014 David Sax (P)2014 Audible Inc.Listeners also enjoyed...
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- A Journey Through the Heart of America's Fast-Food Kingdom
- By: Adam Chandler
- Narrated by: Adam Chandler
- Length: 6 hrs and 6 mins
- Unabridged
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Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.
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Road Trip Audio!
- By Anonazon on 06-28-19
By: Adam Chandler
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Hotbox
- Inside Catering, the Food World's Riskiest Business
- By: Matt Lee, Ted Lee
- Narrated by: Matt Lee, Ted Lee
- Length: 7 hrs and 16 mins
- Unabridged
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Matt Lee and Ted Lee take on the competitive, wild world of high-end catering, exposing the secrets of a food business few home cooks or restaurant chefs ever experience.
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Needs to be a series!
- By Sallyterra on 04-27-19
By: Matt Lee, and others
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Unprocessed
- My City-Dwelling Year of Reclaiming Real Food
- By: Megan Kimble
- Narrated by: Sarah Mollo-Christensen
- Length: 12 hrs and 22 mins
- Unabridged
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In January of 2012, Megan Kimble was a 26-year-old living in a small apartment without even a garden plot to her name. But she cared about where food came from, how it was made, and what it did to her body: so she decided to go an entire year without eating processed foods. Unprocessed is the narrative of Megan's extraordinary year, in which she milled wheat, extracted salt from the sea, milked a goat, slaughtered a sheep, and more - all while earning an income that fell well below the federal poverty line.
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Very insightful
- By Anonymous User on 01-10-21
By: Megan Kimble
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Slim by Design
- Mindless Eating Solutions for Everyday Life
- By: Brian Wansink
- Narrated by: Brian Wansink
- Length: 6 hrs and 5 mins
- Unabridged
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In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces - schools, restaurants, grocery stores, and home kitchens, among others - in order to make positive changes in how we approach and manage our diets.
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Another Weird Diet Book
- By Michael on 01-05-15
By: Brian Wansink
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The Way We Eat Now
- How the Food Revolution Has Transformed Our Lives, Our Bodies, and Our World
- By: Bee Wilson
- Narrated by: Bee Wilson
- Length: 12 hrs and 30 mins
- Unabridged
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Food is one of life's great joys. So why has eating become such a source of anxiety and confusion? Bee Wilson shows that in two generations the world has undergone a massive shift from traditional, limited diets to more globalized ways of eating, from bubble tea to quinoa, from Soylent to meal kits. Paradoxically, our diets are getting healthier and less healthy at the same time. For some, there has never been a happier food era than today: a time of unusual herbs, farmers' markets, and internet recipe swaps.
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Slow, doesn't get to the point-20% info, 80% fluff
- By DrSarah on 11-13-19
By: Bee Wilson
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Chefs, Drugs and Rock & Roll
- How Food Lovers, Free Spirits, Misfits and Wanderers Created a New American Profession
- By: Andrew Friedman
- Narrated by: Roger Wayne
- Length: 14 hrs and 34 mins
- Unabridged
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Chefs, Drugs and Rock & Roll transports listeners back in time to witness the remarkable evolution of the American restaurant chef in the 1970s and 1980s. Andrew Friedman goes inside Chez Panisse and other Bay Area restaurants to show how the politically charged backdrop of Berkeley helped spark this new profession; into the historically underrated community of Los Angeles chefs, including a young Wolfgang Puck; and into the clash of cultures between established French chefs in New York City and the American game changers.
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the reader makes the audiobook - unfortunately
- By Lawrie Thicke on 04-20-19
By: Andrew Friedman
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A Square Meal
- A Culinary History of the Great Depression
- By: Jane Ziegelman, Andrew Coe
- Narrated by: Susan Ericksen
- Length: 10 hrs and 46 mins
- Unabridged
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The decade-long Great Depression, a period of shifts in the country's political and social landscape, forever changed the way America eats. Before 1929, America's relationship with food was defined by abundance. But the collapse of the economy, in both urban and rural America, left a quarter of all Americans out of work and undernourished - shattering long-held assumptions about the limitlessness of the national larder.
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Not entirely accurate title
- By Robert on 06-07-17
By: Jane Ziegelman, and others
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Rice, Noodle, Fish
- Deep Travels Through Japan's Food Culture (Roads & Kingdoms Presents, Book 1)
- By: Matt Goulding
- Narrated by: Will Damron
- Length: 7 hrs and 49 mins
- Unabridged
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An innovative new take on the travel guide, Rice, Noodle, Fish decodes Japan's extraordinary food culture through a mix of in-depth narrative and insider advice. In this 5,000-mile journey through the noodle shops, tempura temples, and teahouses of Japan, Matt Goulding, cocreator of the enormously popular Eat This, Not That! book series, navigates the intersection between food, history, and culture, creating one of the most ambitious and complete books ever written about Japanese culinary culture from the Western perspective.
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Starts strong tapers off
- By Craig Bryan on 01-02-21
By: Matt Goulding
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Chop Suey
- A Cultural History of Chinese Food in the United States
- By: Andrew Coe
- Narrated by: Eric Martin
- Length: 8 hrs and 16 mins
- Unabridged
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In 1784, passengers on the ship Empress of China became the first Americans to land in China and the first to eat Chinese food. Today there are over 40,000 Chinese restaurants across the United States - by far the most plentiful among all our ethnic eateries. Now, in Chop Suey, Andrew Coe provides the authoritative history of the American infatuation with Chinese food, telling its fascinating story for the first time.
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Wanted to like this
- By Irene on 02-13-21
By: Andrew Coe
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The Kitchen Counter Cooking School
- How A Few Simple Lessons Transformed Nine Culinary Novices into Fearless Home Cooks
- By: Kathleen Flinn
- Narrated by: Marguerite Gavin
- Length: 8 hrs and 48 mins
- Unabridged
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After graduating from Le Cordon Bleu in Paris, writer Kathleen Flinn returned with no idea what to do next, until one day at a supermarket she watched a woman loading her cart with ultraprocessed foods. Flinn's "chefternal" instinct kicked in: she persuaded the stranger to reload with fresh foods, offering her simple recipes for healthy, easy meals.
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Just as much a self-help book as a cookbook.
- By J. Locke on 03-07-13
By: Kathleen Flinn
What listeners say about The Tastemakers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mastiff Enthusiast
- 07-21-15
a gladwell-esque look at food trends
broken into neat sections (sexy, chef driven, agricultural, and health)it exams how did trends appear and disappear. well written. fun.
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- SAMA
- 10-24-16
Leaves Something to Be Desired
This book gives examples but fails to deliver a satisfying conclusion. In the end, it falls to its own presumptions and sales pitch.
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1 person found this helpful
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- Samer Forzley
- 04-14-15
Great book, learned a lot
Not just for foodies, a good book for marketers and business folks.
The fake accents have to go, almost offensive I would imagine to some.
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- Jonathan Blaine
- 04-06-15
Good overview of food industry
Great storytelling and great info about what makes and breaks a food trend... Love that the actual author read the book
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- marniemich
- 08-04-15
Fascinating
Informative, entertaining, and thought-provoking. A rare instance of an author
successfully reading his (in this case) own book. Only problem was technical: Increasingly often, I alternate reading the same book on Kindle and listening to it on Audible. The versions always synced, but not the Tastemakers.
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- Rena
- 09-01-14
Informative - Engaging - Entertaining!
If you could sum up The Tastemakers in three words, what would they be?
Informative - Engaging - Entertaining! If you love cooking and food facts and trivia, it doesn't get much better than this.
What did you like best about this story?
I always suspected that many of our food preferences were shaped by the movers and shakers of the food industry and David Sax verified my suspicions and really explained how it works. I love his passion for food and his ability to engage his listener (in this case - me) and in a vicarious way take me with him behind the scenes. As a food lover/cook - this book was a joY!
Any additional comments?
I'd love to see more books like this. It's about something real - it's interesting and exciting.
Thanks Mr. Sax!
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3 people found this helpful
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- Anna
- 03-22-15
A pleasant meander through food trends
David Sax will take you through food trends, from cupcakes to Baconfests to chia everything to why Indian food is always just about to take off. The book is ultimately not as cohesive as it might be and Sax is a little more sanguine about food trends than I am, but the writing and narration are both engaging – I learned a lot, laughed a lot, and had a good time.
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2 people found this helpful