
The Ten Faces of Innovation
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Narrated by:
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Stow Lovejoy
Nothing is more stifling for innovation than the role of devil's advocate. The devil's advocate can swoop into a situation from outside, raise questions and concerns, and effectively kill a creative idea without attempting constructive criticism. This role has become nearly universal in business today, but it is the role of the naysayer.
Kelley has spent nearly 20 years managing IDEO, and he uses that experience to identify the 10 roles people can play in an organization to foster innovation and new ideas while offering an effective counter and resistance to naysayers. Among these roles are the Collaborator, who truly values the team over individual interests; the Experimenter, who takes calculated risks and uses tests to efficiently reach a solution to any problem; and the Experience Architect, who is focused on creating remarkable individual experiences and encounters within the organization.
This audiobook is filled with engaging case studies of companies like Kraft, Procter and Gamble, Cargill, and Samsung, who have all used IDEO's thinking to transform their company and customer experience. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
©2005 Tom Kelley (P)2006 Audible, Inc.Listeners also enjoyed...




















Critic reviews
"Essential reading for every single person in your organization; even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow." (Seth Godin)
"Well written....Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." (Publishers Weekly)
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I listen to this over and over again
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Good content and good presentation.
A Must for Managers
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Where does The Ten Faces of Innovation rank among all the audiobooks you’ve listened to so far?
I'd say it's in the top 5, definitelyAny additional comments?
I like to read reviews before buying the audiobooks, but reading a few of this book's reviews almost made me not buy it. I was in a Stanford design thinking course and the teacher recommended the book as additional reading, so I hardly could understand why a couple of people were so disappointed. They said the book didn't bring anything new, and I disagree. Of course different people understand about the subject in different levels, but the book is a great collection of suggestions and experiences that I doubt someone "already knows everything about it". If these people consider their experience so above average, I would invite them to think twice before reviewing, because they're not the target and their opinion might give the wrong impression to those wanting to listen to the audiobook. I strongly recommend it, I made hundreds of bookmarks and pretend to go back to them afterwards. Only one thing that I didn't like: for about 2 chapters, they change the narrator completely to a guy with a robotic voice that doesn't fit the content. They say nothing about that, and the old narrator comes back eventually (a great one, actually).I don't understand the bad criticism
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Great book!!!
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I got the most out of this book by listening to the stories told and trying to figure out how I could apply them to my own business.
Things are changing quickly, and no matter what business you're in, change can happen overnight. This book can help you keep on looking for fresh, innovative approaches for your business success.
Inspiring stories to draw from
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Thoroughly enjoyed!
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Would you say that listening to this book was time well-spent? Why or why not?
Assigned for a class, easy to listen to.What was the most interesting aspect of this story? The least interesting?
Great pointsWhich scene was your favorite?
NADo you think The Ten Faces of Innovation needs a follow-up book? Why or why not?
NoAny additional comments?
The last chapter is missing from the audio. The length says 9 hours and 3 minutes but it actually is 8 hours 49 minutes. Those last few minutes sum everything up together.The last chapter is Missing
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engineer's must read
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OUTSTANDING
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ideo's design thinking experience is awe inspiring
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