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The Tipping Point
- Narrated by: Malcolm Gladwell
- Length: 3 hrs and 4 mins
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Publisher's summary
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Critic reviews
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
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By: Nicholas Epley
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Fooling Houdini
- Magicians, Mentalists, Math Geeks, and the Hidden Powers of the Mind
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- Narrated by: Alex Stone
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When Alex Stone was five years old, his father bought him a magic kit - a gift that would spark a lifelong love. Years later, while living in New York City, he discovered a vibrant underground magic scene exploding with creativity and innovation and populated by a fascinating cast of characters: from his gruff mentor, who holds court in the back of a rundown pizza shop, to one of the world's greatest card cheats, who also happens to be blind. Captivated, he plunged headlong into this mysterious world.
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I suppose the author thinks he's clever
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The Humor Code
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Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducted their own humor experiments along the way-to wince-worthy, hilarious, and illuminating results.
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Real research and a scientific theory of humor!
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By: Peter McGraw, and others
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
- Unabridged
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
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By: Uri Gneezy, and others
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Babel No More
- The Search for the World's Most Extraordinary Language Learners
- By: Michael Erard
- Narrated by: Robert Blumenfeld
- Length: 9 hrs and 3 mins
- Unabridged
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We all learn at least one language as children. But what does it take to learn six languages...or seventy? In Babel No More, Michael Erard, "a monolingual with benefits," sets out on a quest to meet language superlearners and make sense of their mental powers. On the way he uncovers the secrets of historical figures like Italian cardinal Giuseppe Mezzofanti, who was said to speak seventy-two languages; Emil Krebs, a pugnacious German diplomat, who spoke sixty-eight languages; and Lomb Kat, a Hungarian who taught herself Russian by reading Russian romance novels.
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Heavy on anecdote, light on science
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By: Michael Erard
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
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By: Bob Sullivan, and others
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The Secret Life of Pronouns
- What Our Words Say About Us
- By: James W. Pennebaker
- Narrated by: Robert Fass
- Length: 9 hrs and 37 mins
- Unabridged
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We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.
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Sticks and Stones and Words Can Really Help You
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Sway
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
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By: Rom Brafman, and others
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The Chaos Imperative
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Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
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a must read!!
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By: Ori Brafman, and others
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The Element
- How Finding Your Passion Changes Everything
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The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the 21st century.
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Not Great
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
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Smarter
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Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?
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People Who Like This Sort of Thing....
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Smarter Faster Better
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Read the last chapter first
- By A. Yoshida on 04-29-16
By: Charles Duhigg
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What listeners say about The Tipping Point
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Jack
- 01-02-06
Fresh and Original
I've already had a half a dozen friends thank me for suggesting this read/listen.
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1 person found this helpful
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Overall
- Ryan
- 10-01-05
The Power of Numbers!
Wow... What a great read. Malcom Gladwell really captures the spirit of human connections and the human need to feel part of something. A definate must read for anyone interested in looking at what moves people and how a small event can result in large response.
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3 people found this helpful
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Overall
- melody333
- 11-04-05
The Tipping Point
Filled with interesting data, read with enthusiasm. A very good read (listen).
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- Esther Dan
- 04-16-15
Phenomenal Book!!!
This book is truly inspiration in all angles! A must read for everyone who has a desire to change the world into a better place
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- Sam
- 12-06-22
Do not get (truncated version)
Great book but this copy is a cut up mess of the original. Get the 8 hr version.
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Overall
- Z
- 08-10-05
An interesting listen
I really enjoyed this audio book. I've heard Malcolm Gladwell speak before and had been interested to "read" The Tipping Point for a while. It's a mixture of anectdotes, psychology, economics, marketing, epidemiology and more.
The principle focus of The Tipping Point is how small changes, can bring about large effects. With examples such as marketing of Hush Puppies shoes, the broken windows theory, Airwalk shoes, Paul Reveres midnight ride, word of mouth, mass hysteria and more.
The only disappointing thing about this audio book is that it is abridged. If you like short 3 hour "quick listen"'s, you may not mind, but it felt to me, like a reasonable amount of material was cut out. This was even more apparent at the end during the afterword, when it references several things that did not appear in this audio book.
But overall, it was enjoyable, fairly "light reading", and kept my interest throughout.
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35 people found this helpful
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Overall
- Rina A. Stein
- 08-17-05
Awesome!!!
This is an incredible book and narrated by the author whom has a beautiful voice and adds feeling to the words. I was enthrawled.
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5 people found this helpful
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Overall
- Richard
- 02-02-06
Clever premise, zero insight
Compared to similar, better researched and more tightly written and argued books like "Freakanomics" or "The Wisdom of Crowds," this book comes off as something that a self-satisfied Ivy League student might write as his thesis paper. There are a lot of interesting ideas and facts, but other than some highly contrived arguments Gladwell half-heartedly tries to work in, there simply isn't much tying them to the central thesis.
In short, the book is just a bunch of disjointed anecdotal examples of "tipping points" which Gladwell tries to buttress with a lot of interesting and tangential information, presumably hoping the reader be entertained enough to fail to notice that he's not actually proving his point in any substantial way. Apparently, he's been very successful at this, but it doesn't change the fact that the "Tipping Point" has plenty to SHOW, but pretty much nothing to SAY.
And the book simply ignores or dismisses in a sentence or two the broad social trends that were going on during specific "epidemics" that were probably as responsible for them as the narrow and inaccurate reasons Gladwell gives. For example, does anyone actually think that if extreme sports hadn't exploded in the 1990's Airwalk would have succeeded through clever advertising? Of course not. Yet Gladwell would have one believe that clever advertising taking advantage of "social innovators" and "mavens" were singlehandedly responsible for Airwalk's success. And "Freakonomics'" explanation for why crime in New York dropped is a LOT more compelling (and statistically disproves) Gladwell's argument that the NYC authorities successfully engineered an "anti-crime epidemic."
On the whole, this is the second glib, insubstantial and overrated book by Gladwell I've listened to, which seems like plenty.
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3 people found this helpful
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Overall
- Yicheng Li
- 01-10-06
Provoking
The idea of a social tipping point is definitely intriguing and Gladwell gives plenty of anecdotal examples. In a nutshell, social phenomena happen because of a complex inter-relationship between social innovators, mavens, and first adopters. It's basically the theory behind viral marketting, and "cool hunting", though the $1M question "What makes something (ex iPods) cool and others not?" remains unanswered beyond the elusive "because the mavens showed it to their friends". Beyond that, why do some crazes stay in a niched and loyal subculture (linux adoption) whlie others become mainstream? And taking into attempts like ilovebees and subservientchicken, I have to wonder if viral marketing even works, or if it's just another unmeasureable gimmick/fad in marketing and advertising.
It's certainly an interesting theory, full of possibilities, but I suggest reading "Linked" by Alberto-Laszlo Barabasi for what I believe to be a broader look at not only social phenomenae but also the properties of highly connected networks as general model, and how networks apply to other phenomena like computer virii, AIDS epidemiology, power outtages, and computer security. Although I felt that Gladwell did a suitable job covering the subject, having just finished "Linked", the "The Tipping Point" felt like a weaker, more limited, reiteration of network theory.
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1 person found this helpful
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Overall
- Deanna Nicole Davis
- 05-25-06
Insightful, Important Information
Gladwell gives us the microscope on why people trend in one direction or another. I received the hardcopy from a friend who is the director of a major CA hospital. I have since shared it with CEO's and COO's and the feedback I've received is that it is perhaps the most important book anyone in business could read.
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1 person found this helpful