The Tipping Point Audiobook By Malcolm Gladwell cover art

The Tipping Point

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The Tipping Point

By: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.©2000 Malcolm Gladwell (P)2005 Time Warner AudioBooks Marketing Marketing & Sales Sociology Inspiring

Critic reviews

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

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Fascinating Insights • Compelling Examples • Thought-provoking Concepts • Logical Arguments • Practical Applications
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I've already had a half a dozen friends thank me for suggesting this read/listen.

Fresh and Original

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Wow... What a great read. Malcom Gladwell really captures the spirit of human connections and the human need to feel part of something. A definate must read for anyone interested in looking at what moves people and how a small event can result in large response.

The Power of Numbers!

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Filled with interesting data, read with enthusiasm. A very good read (listen).

The Tipping Point

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This book is truly inspiration in all angles! A must read for everyone who has a desire to change the world into a better place

Phenomenal Book!!!

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Great book but this copy is a cut up mess of the original. Get the 8 hr version.

Do not get (truncated version)

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Gladwell gives us the microscope on why people trend in one direction or another. I received the hardcopy from a friend who is the director of a major CA hospital. I have since shared it with CEO's and COO's and the feedback I've received is that it is perhaps the most important book anyone in business could read.

Insightful, Important Information

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I had not realized that this was an abridged adaptation of the book until the publisher's outtro. It does contain all of the key concepts. The appendices are essential. i

Abridged Adaptation of Social Marketing Classic

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If you are in business - you have to read this book. Easy to listen to and worth re-listening to anytime you feel a need to be re-energized about why you're in business. The small steps in the right direction - can make a big difference.

The Tipping Point - the best.

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While this boook is insightful it needs an update to stay relevant in today's world of algorithms and short attention spans.

Interesting ideas

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I could not quite figure out what I didn’t like about this audiobook until I realized I bought the abridged version by mistake. Malcom Gladwell books always serve you up a 7 course meal with all the trimmings, but the abridged leaves it just bread & water. The content is still fascinating, but lacks all the good flavor of the full explanation.

I will ALWAYS recommend Malcolm Gladwell! All his books are great…unabridged.

Don’t get the abridged version.

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