The Trade
Moving from the Life You Have to the Life You Want
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Narrated by:
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Lon Stroschein
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By:
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Lon Stroschein
About this listen
In 2022, Lon defied conventional wisdom, leaving his prestigious C-suite job on a hunch that life demanded more from him. Without a resume, business plan, or vast wealth, he shed the big office, title, and image, embarking on a journey to unlock his true potential. Unexpectedly, when he resigned, his inbox overflowed with messages from high-achievers from across the world, people he had never met, seeking the same path but lacking guidance.
Lon's relentless pursuit led him to conduct thousands of one-on-one interviews with individuals navigating their most critical life transitions. These conversations and the tough decisions we all encounter fueled his drive to write this book. It's a testament to challenging the status quo and embracing transformative change. It’s a book about living your second-half story, and what you'll have to trade to live it.
There is a tension between the comfort of who you have become, and the desire to live out who you are capable of being. It happens at the top of your professional game. From the outside in, you have it all, but on the inside, you find yourself feeling frustrated, alone, stuck, and without any true control of your time. Everything is being lived for your company. You have achieved more than you thought possible, but now you’re trapped by your own success.
Lon has named this feeling "Normal 40". And he has since built a movement dedicated to giving a home to those who are quietly wrestling with a career or military transition. What he thought was a feeling only he was having, he has discovered thousands more who are living their own Normal 40 moment.
The Trade is a playbook for how to help professionals work their own normal 40 Moment. The Trade will help you to understand that you are not alone, and that this feeling in your gut, when understood, is a gift.
Each of us has a final day. In our final moments, surrounded by our loved ones, we will all look back and judge for ourselves the legacy we will leave and the life we have lived. As we assess our existence and the risks we dared to take, just two thoughts will linger in our minds: "I am glad I did it" or "I wish I would have tried." On that day, will you be satisfied with how you are choosing to live this day?
The Trade is your insurance policy that ensures you will one day look back and be glad you bet on you when it was your time.
Lon’s mission is to inspire change in a thousand lives. And he will know he has been successful when he has a thousand notes of thanks from people whom the change has impacted.
©2023 Lon Stroschein (P)2023 Lon StroscheinListeners also enjoyed...
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Critic reviews
“The Trade Is entertaining, uplifting wisdom. This is not a book for other people; it’s for you...the trade is a must-[listen] for anyone facing transition.” - Stan McChrystal, general, US Army (retired) CEO and founder, McChrystal Group author of Team of Teams, Leaders: Myth and Reality, and Risk
“WOW! The Trade Is for anyone with that gnawing feeling inside that many of us feel. That, ‘what am I doing? Is this all there is? Am I settling; because it’s easy?’ feeling.” (Dr. Larry Volz, general/trauma surgeon)
“If you are in a place in your life and career where you are wondering, ‘shouldn’t I feel better about what I'm doing with my life’ and then feeling guilty for considering changes that you think would take away from what you’ve promised your family you would provide, you need this book. But be warned; there are gut punches ahead – gut punches you’ll realize you needed And will be glad to have taken... do yourself a favor; [listen to] this book. It has changed my life." (Wendy Woodard, colonel, USAF (Retired), META/Facebook Aviation)
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The 5 Second Rule
- Transform your Life, Work, and Confidence with Everyday Courage
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 7 hrs and 35 mins
- Unabridged
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How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?
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I turned it off after an hour.
- By Zac on 04-08-17
By: Mel Robbins
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
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Deep Sleep Hypnosis: Fall Asleep Instantly and Sleep Well
- By: Jasmine Harris
- Narrated by: Allison Mason
- Length: 2 hrs and 48 mins
- Unabridged
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A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.
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put me right to sleep
- By Cassandra on 05-08-17
By: Jasmine Harris
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Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
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One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
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It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- By Casiano on 12-22-16
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
What listeners say about The Trade
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 02-08-24
Insightful
The clarity and insightful nature of this book was inspiring. Not every point was relatable for me, but I found many moments of self reflection throughout the book. No actionable take away points yet, they are coming. I will contemplate the book and likely listen to it again. Well worth the investment.
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- Brandon Ayers
- 01-23-24
Thought provoking. Rethink your trajectory.
Absolutely recommend. Didn’t put it down. Chase your dreams or risk facing regret at the end of the
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