
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
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Narrated by:
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Sean Pratt
About this listen
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
©2016 Alan Ramadan, Dave Peterson, and Christoph (P)2016 HarperCollins PublishersListeners also enjoyed...
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Warren Buffett is often described as the greatest investor of all time. In Buffett's Tips: A Guide to Financial Literacy and Life award-winning professor John M. Longo sorts through the mountain of advice that Buffett has given over the years and distills it down into 100 easy-to-understand lessons. Everything young (and old!) people need to know about finance is in this book. From the different types of bank accounts to the basics of investing and risk management, this book teaches listeners how to live healthy financial lives.
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The content!
- By KATIE TRAN on 07-21-24
By: John M. Longo, and others
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The Only Investment Guide You'll Ever Need: Revised Edition
- By: Andrew Tobias
- Narrated by: Chris Sorensen
- Length: 10 hrs and 52 mins
- Unabridged
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The Only Investment Guide You'll Ever Need has been a favorite finance guide, earning the allegiance of more than a million fans across America. Using concise, witty, and truly understandable tips and explanations, Andrew Tobias delivers sensible advice and useful information on savings, investments, preparing for retirement, and much more. This completely updated edition will show you the best way to manage your money, no matter what your means.
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Financial wisdom from the best!
- By A on 10-19-24
By: Andrew Tobias
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Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
- Unabridged
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
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That Will Never Work
- The Birth of Netflix and the Amazing Life of an Idea
- By: Marc Randolph
- Narrated by: Marc Randolph
- Length: 11 hrs
- Unabridged
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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by cofounder and first CEO Marc Randolph. From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
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Cut off at the end of chapter 18
- By Penny posey on 09-25-19
By: Marc Randolph
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
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Option B
- Facing Adversity, Building Resilience, and Finding Joy
- By: Sheryl Sandberg, Adam Grant
- Narrated by: Elisa Donovan
- Length: 6 hrs and 14 mins
- Unabridged
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After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. "I was in 'the void,'" she writes, "a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe." Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build.
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Books is ok but completely misadvertised
- By Alex Carpenter on 10-08-17
By: Sheryl Sandberg, and others
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Ultralearning
- Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
- By: Scott H. Young
- Narrated by: Scott H. Young
- Length: 7 hrs and 46 mins
- Unabridged
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Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.
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I Thought I Already Knew Something About Learning
- By Tyler L on 09-08-19
By: Scott H. Young
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How Leaders Learn
- Master the Habits of the World's Most Successful People
- By: David Novak, Lari Bishop - contributor
- Narrated by: Chris Abernathy
- Length: 7 hrs and 8 mins
- Unabridged
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When you put learning at the center of everything you do, you grow your career, your leadership, your relationships, and your joy and fulfillment in life. But even for people who are naturally curious and interested in solving problems, being an effective learner who can turn their learning into action takes insight and practice. With infectious enthusiasm and optimism, David Novak shows you how to master active learning.
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Joy Blocker or Joy Builder
- By Kevin Harris on 01-27-25
By: David Novak, and others
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Joyful
- By: Ingrid Fetell Lee
- Narrated by: Ingrid Fetell Lee
- Length: 9 hrs and 29 mins
- Unabridged
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In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight—and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.
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Boring read of an interesting book
- By Angela Sauer on 12-02-19
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Free to Focus
- A Total Productivity System to Achieve More by Doing Less
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 4 hrs and 50 mins
- Unabridged
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Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.
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Written for business people, not for busy mom
- By moon light on 09-22-19
By: Michael Hyatt
What listeners say about Play Bigger
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- Arun Sivashankaran
- 08-22-18
Just what we needed
As a software founder with an engineering background short, simple and effective positioning doesn't come naturally to me.
Play Bigger helps with that but so much more. As the authors chronicle (with data) the best way for secondary players in a market category to successfully compete with the leader isn't a matter of having tfeatures, processes or sales teams. It's by fundamentally altering the narrative - or defining a new category.
The book covers both the strategic and tactical steps to define and weaponize the new category, from identifying the problem, creating a category definition, aligning your organization around it and deploying it into the market.
Highly recommended for entrepreneurs, marketers, brand managers and company leaders.
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- Aaron Clark
- 09-09-17
Eeeeepic!!
Unreal. So stoked. So blown away all of this is in a book!!! And so fun to listen to. Absolutely gratefully and excited.
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- Patrick J Cunningham
- 07-07-19
EYE OPENER
"The Zed", pay close attention, they are greater in number than we think. New Top 5 book!
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- Jacob
- 02-14-19
I’ve read/listen to this 5 times in the last 2 weeks
This book is everything. I’m excited to apply what I’ve learned in this book to the business I’m building
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- Amazon Customer
- 05-25-23
Inspirational
I thought the book did a great job of showing that in business, you either innovate or die.
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- Kyo
- 04-09-18
i enjoyed the inspiration coming from this book
it is worth to read and listen again. i like the concept of this book.
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- Valentin Radu
- 09-15-17
the best business book I've eve read
Incredibly profound, funny, catching and intense.
Lots of insights that have shifted my attention towards what truly matters in entrepreneurship
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- Vickie
- 11-27-16
Amazing insight
Best book I have read in many years! Playbook is a guide on how to win, not just another book of stories of winners. I will be implementing what I read!
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- William Theisinger
- 07-31-17
Great but
Having been an engineer at GoTo and Overture, I was confused by the inaccuracy of how Google defined revenue generation in search. Knowing that backline very well, I was left to wonder if there were any other inaccuracies. However, stories where there just to illuminate the content and I felt the content was great.
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- Paolo
- 01-11-17
life changing
life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing woo woooo wooo wooooooo woooooo
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