
The Dip
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Narrated by:
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Seth Godin
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By:
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Seth Godin
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
©2007 Seth Godin (P)2007 Audible, Inc.People who viewed this also viewed...


















I needed this book -- Right Book, Right Time
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A need read for everyone
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Good entry book into Seth Godin
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Excellent
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Is it time to quit ?
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Socratic
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The dip though might have made the most impact on me. The audio version is almost perfect no time is wasted Seth's delivery is amazing as always. The message is so clear so to the point.
I know understand what it is to quit for the short term and what it means to quit for the long term.
Best of Seth's books
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2015
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first determine what situation you're in. A dip, a cliff or a cul de sac.
Deeply insightful for those unsure
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Some good points regarding influencing the market
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