Preview
  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.3 out of 5 stars (4,687 ratings)

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The Dip

By: Seth Godin
Narrated by: Seth Godin
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Publisher's summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.
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What listeners say about The Dip

Average customer ratings
Overall
  • 4.5 out of 5 stars
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    2,790
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  • 2 Stars
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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Frat Boy Advice

There were some gems of advice in here but I felt like I was being lectured by a frat boy repeatedly spewing the same catch phrases repeatedly.

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2 people found this helpful

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    5 out of 5 stars
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short straight to the point and very insightful

loved it, highly recommend it. only 1.30hrs. everyone has time for this key information. so get it and listen!

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars

very interesting to think about

I want to read more.
it is very smart.
make me think about new things.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

More than i expected!

An amazing book! If you are looking for clarity and strategy for a successful future, you most read it!

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

I’m quitting today

Great little book. Very important topic concerning the dip. I was told about this book and it concerned something I was reviewing. Good read and short.

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  • Overall
    4 out of 5 stars
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Would Recommend

Great narrator (the author) with valuable knowledge that that's applicable to life! Would recommend to anybody that's stuck in rut in any walk of life, enjoy!

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

(+) Loved the message! (-) Pretty repetative

Loved the message about quitting the things that you aren't going to be the best at, to make time for the pursuits you will devote yourself to becoming the best at.

I fully got the message after the first 30-minutes, after that it was repetative and could have been skipped. After that first 30-mins, it would have been nice if the author shared examples in story form, instead of repeating the same message in different words.

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  • Overall
    5 out of 5 stars
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This just gave me a new outlook on life

I never thought that I would be happy to learn how to be a quitter. this short book has made it so clear to know when to quit and went to stick to it. I definitely recommend it

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Short book stating the obvious

This good short book states the obvious. It is simply trying to differentiate between being down in job and you feel like it is not your day and feel like it is not your job and you have to quit.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

An extraordinary life perspective

a must read if you feel stuck, trapped or plateaued in your job or life.

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