Nine years ago, Vivienne Jones nursed her broken heart like any young witch would: vodka, weepy music, bubble baths…and a curse on the horrible boyfriend. Sure, Vivi knows she shouldn’t use her magic this way, but with only an “orchard hayride” scented candle on hand, she isn’t worried it will cause him anything more than a bad hair day or two.

There have always been rumors that something magical is afoot at Wicked Good Apples. Rain during droughts and other inexplicable happenings have long haunted the Maine orchard, but only Holly Celeste and her family know the truth: the Celestes are just a little wicked. Despite the magical secret ingredient in their cider, the family business is floundering. When Connor Grimm, a charming and nationally beloved paranormal investigator, requests to film an episode of his popular TV show on the mysterious farm, Holly reluctantly accepts.

Emmy Harlow is a witch but not a very powerful one - in part because she hasn't been home to the magical town of Thistle Grove in years. Her self-imposed exile has a lot to do with a complicated family history and a desire to forge her own way in the world, and only the very tiniest bit to do with Gareth Blackmoore, heir to the most powerful magical family in town and casual breaker of hearts and destroyer of dreams.

As a skilled kitchen witch, Dina Whitlock knows her way around a pastry recipe. In fact, she runs her very own London café, serving magic-infused treats to her loyal customers. She is not as much of an expert on romance, thanks to the hex hanging over her head. It’s hard to fall in love when your partner is cursed with a string of bad luck. But who needs love when your best friend is getting married, right?

Callum Flannelly would rather dive into an open grave than take a stranger to dinner. But he can only inherit the family undertaking business under one condition: He must marry before his 35th birthday. So it’s out of the mortuary and into the dating scene. Lark Thompson came to Galway, Ireland to embrace life, not be reminded of losing her husband by moving in next to a funeral home. Then, the vivacious Texan animator learns of painfully shy Callum’s dilemma and makes it her mission to help him find The One.

What’s a broke tea witch to do when she’s about to lose her beloved café? No idea, but chugging magic mojitos and drunk-summoning the Devil was definitely the wrong call. Now, I’m stuck with the house guest from Hell—literally—and we couldn’t be more opposite: a homebody who brews healing teas and reads romance novels to her cats versus a sexy-as-sin playboy with a pitchfork tattoo on his butt and a fondness for public day-drinking. In the nude. Ergo, the pitchfork discovery.

There’s nothing wrong with being a wallflower. Not to Emmaline Bluewater, anyway. Emma may have been born into witch society, but her days of trying to fit in where she doesn’t belong are over—they ended seven years ago, when the man she’d hoped to marry left town without a word. She’s much happier now, living a delightfully mundane human life in Chicago and running her bar, Toil and Trouble. Until Bastian Truenote walks through the door and announces that he wants her back.

When Jeanie’s aunt gifts her the beloved Pumpkin Spice Café in the small town of Dream Harbor, Jeanie jumps at the chance for a fresh start away from her very dull desk job. Logan is a local farmer who avoids Dream Harbor’s gossip at all costs. But Jeanie’s arrival disrupts Logan’s routine and he wants nothing to do with the irritatingly upbeat new girl, except that he finds himself inexplicably drawn to her. Will Jeanie’s happy-go-lucky attitude win over the grumpy-but-gorgeous Logan, or has this city girl found the one person in town who won’t fall for her charm, or her pumpkin spice lattes.

Hecate Goodwin, Kate to her friends, has curated the perfect life as a hedge witch, living in a secluded cottage with only a black cat for company. She spends her days foraging herbs from the Ipswich forest, gardening, and creating tinctures to sell at the apothecary she owns. Most evenings pass without her speaking to another human being, an arrangement she quite prefers. Kate’s solitude is thrown into disarray when her older sister, Miranda, reaches out and asks her to host their coven’s annual Halloween gathering.

The holidays are fast approaching, and the Belvedere siblings are a mess. Liz, a Hollywood showrunner and responsible eldest, has no idea how to follow up her hit show’s first season, or how to deal with her giant crush on its star, Violet Grace. Birdie turned her chronic middle-child syndrome into a career as a stand-up comic, but since she spends more time wooing women than working on new material, she’s facing one-hit-wonder status, especially once she gets axed by her manager.

Sage Flores has been running from her family—and their “gifts”—ever since her younger sister Sky died. Eight years later, Sage reluctantly returns to her hometown. Like slipping into an old, comforting sweater, Sage takes back her job at Cranberry Rose Company and uses her ability to communicate with plants to discover unusual heritage specimens in the surrounding lands.

Living in a year around Christmas town has its drawbacks. The caroling, the decorations, the insanely cheery spirit, it never disappears. It's why I like to hibernate away in my cave - I mean housekeeping a healthy distance from the holly jolly spirits. And all was going according to plan until my nemesis, Storee Taylor, moved in next door to care for her Aunt Cindy. Without blinking, she turned my simple world into a real nightmare-before-Christmas, especially when she decided to enter the town Christmas Kringle contest - which she was determined to win.

Bee Hobbes (aka Bianca Von Honey) has a successful career as a plus-size adult film star. With a huge following and two supportive moms, Bee couldn’t ask for more. But when Bee’s favorite producer casts her to star in a Christmas movie he’s making for the squeaky-clean Hope Channel, Bee’s career is about to take a more family-friendly direction. Forced to keep her work as Bianca under wraps, Bee quickly learns this is a task a lot easier said than done.

My cat is a demon. No, that's not a joke. An actual, real-life demon. And he needs my help to break a curse. But what happens when that turns into more? It can never be forever, and yet... I'm falling in love with him anyway.

Librarian Sherry Pinkwhistle keeps finding bodies—and solving murders. But she's concerned by just how many killers she's had to track down in her quaint village. None of her neighbors seem surprised by the rising body count...but Sherry is becoming convinced that whatever has been causing these deaths is unnatural. When someone close to Sherry ends up dead, and her cat, Lord Thomas Crowell, becomes possessed by what seems to be an ancient demon, Sherry begins to think she’s going to need to become an exorcist as well as an amateur sleuth.