
The Whole Story
Adventures in Love, Life, and Capitalism
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Narrated by:
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Adam Barr
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John Mackey
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By:
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John Mackey
About this listen
Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
The Whole Story invites listeners on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company's DNA, the many breakthroughs and missteps, the camaraderie and the conflict, and the narrowly avoided disasters. Mackey takes us inside some of the most consequential decisions he had to make and honestly shares his regrets looking back.
Beyond the Whole Foods story, Mackey also dives into his:
- Spiritual journey: from Christianity to New Age mysticism, Eastern wisdom, and life-changing awakenings through psychedelics.
- Political and intellectual development: from countercultural co-op dweller to libertarian and Conscious Capitalist.
- Philosophical and ethical awakenings: especially with regard to animal welfare and the tension between his personal values and industry practices.
- Personal passions: most notably, his love of long-distance, ultra-light backpacking on the great trails of our country and planet.
©2024 John Mackey (P)2024 Ascent AudioListeners also enjoyed...
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- By: John Mackey, Steve Mcintosh, Carter Phipps
- Narrated by: Paul Michael
- Length: 8 hrs and 44 mins
- Unabridged
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Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers — to step up as leaders who see beyond the bottom line.
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a book for already rich CEOs
- By Shirin on 06-28-21
By: John Mackey, and others
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Playing with Reality
- How Games Have Shaped Our World
- By: Kelly Clancy
- Narrated by: Patty Nieman
- Length: 11 hrs and 39 mins
- Unabridged
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We play games to learn about the world, to understand our minds and the minds of others, and to make predictions about the future. Games are an essential aspect of humanity and a powerful tool for modeling reality. They’re also a lot of fun. But games can be dangerous, especially when we mistake the model worlds of games for reality itself and let gamification co-opt human decision making. Playing with Reality explores the riveting history of games since the Enlightenment.
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Fluidity of concept to reality explanation from the author
- By Rony exantus on 01-06-25
By: Kelly Clancy
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The Power and the Money
- The Epic Clashes Between Commanders in Chief and Titans of Industry
- By: Tevi Troy
- Narrated by: Timothy Andrés Pabon
- Length: 12 hrs and 8 mins
- Unabridged
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Acclaimed presidential historian Tevi Troy takes listeners on a riveting journey through the biggest battles between CEOs and the nation’s commander in chief. He unearths the untold stories—both political and personal—that have shaped America. The Power and the Money shows how some of the nation’s most important CEOs forged (and fumbled) relationships with the president, revealing an intricate web of power, where CEOs need presidents, and presidents need CEOs. Troy shows how each must step carefully—or risk unpredictable costs and collateral damage.
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Completely disappointing
- By Amazon Customer on 11-29-24
By: Tevi Troy
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How Economics Explains the World
- A Short History of Humanity
- By: Andrew Leigh
- Narrated by: Stephen Graybill
- Length: 5 hrs and 19 mins
- Unabridged
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This small book indeed tells a big story. It is the story of capitalism–of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? You’ll find answers to these questions and more in How Economics Explains the World.
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Rehashed ideas better explained in other books
- By Louislocke on 10-27-24
By: Andrew Leigh
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Invention
- A Life of Learning Through Failure
- By: James Dyson
- Narrated by: James Dyson
- Length: 11 hrs and 33 mins
- Unabridged
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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Inspiring
- By Shogun on 09-25-21
By: James Dyson
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The Ins-N-Outs of In-N-Out Burger
- The Inside Story of California's First Drive-Through and How It Became a Beloved Cultural Icon
- By: Lynsi Snyder
- Narrated by: Amanda Sanfilippo, Lynsi Snyder, Tim Tremaine, and others
- Length: 6 hrs and 52 mins
- Unabridged
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When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.
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Great story about dedication and perseverance
- By Anthony Fasulo on 10-20-23
By: Lynsi Snyder
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- By: Michael Dell, James Kaplan
- Narrated by: Michael Dell
- Length: 10 hrs and 35 mins
- Unabridged
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In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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Not perfect, but worth a listen
- By James S. on 11-09-21
By: Michael Dell, and others
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The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- By: Jens Andersen
- Narrated by: Peter Cross
- Length: 11 hrs and 50 mins
- Unabridged
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It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
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Great book! Don't miss this
- By hgpilot - MM on 04-27-23
By: Jens Andersen
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Covert Cows and Chick-fil-A
- How Faith, Cows, and Chicken Built an Iconic Brand
- By: Steve Robinson
- Narrated by: Milton Bagby
- Length: 7 hrs and 21 mins
- Unabridged
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During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.
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Like an encyclopedia being read
- By Dave on 11-29-19
By: Steve Robinson
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Around the Corner to Around the World
- A Dozen Lessons I Learned Running Dunkin Donuts
- By: Robert Rosenberg
- Narrated by: Wayne Campbell, Robert Rosenberg
- Length: 8 hrs and 14 mins
- Unabridged
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Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
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Simple but good
- By Brian Sachetta on 01-25-21
By: Robert Rosenberg
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Authentic
- A Memoir by the Founder of Vans
- By: Paul Van Doren
- Narrated by: Tony Alva
- Length: 8 hrs and 22 mins
- Unabridged
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Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.
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Van Doren
- By Phillip V. on 05-18-21
By: Paul Van Doren
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The Story of Lululemon: Little Black Stretchy Pants
- By: Chip Wilson
- Narrated by: Chip Wilson
- Length: 10 hrs and 59 mins
- Unabridged
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The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
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Score settling second rate business advice
- By Amazon Customer on 07-13-19
By: Chip Wilson
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Invested
- Changing Forever the Way Americans Invest
- By: Charles Schwab
- Narrated by: Fred Sanders
- Length: 11 hrs and 13 mins
- Unabridged
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In this deeply personal memoir, Schwab describes his passion to have Main Street participate in the growing economy as investors and owners, not only earners. Schwab opens up about his dyslexia and how he worked around and ultimately embraced it, and about the challenges he faced while starting his fledgling company in the 1970s. A year into his grand experiment in discounted stock trading, living in a small apartment in Sausalito with his wife, Helen, and new baby, he carried a six-figure debt and a pocketful of personal loans.
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Seeing through the entrepreneur’s eyes
- By Gregory Albiani on 10-14-19
By: Charles Schwab
What listeners say about The Whole Story
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- sleclair
- 06-27-24
Loved this!
I began my Whole Foods journey back in late 80’s/early 90’s with Bread&Circus in New England (Boston/Providence) and found them in Arlington, VA in late 90’s when I moved here. I was perplexed by the Fresh Fields in Vienna, VA, because it felt the same, but I didn’t know the “whole story”. Loved Whole Foods ever since. I too was worried about Amazon taking over, and have noticed things that weren’t as great (less local offerings, although there is still a decent amount). However, it saved me during COVID with the delivery and I have been happy to see the demographic evolve with the lower prices.
I could not stop listening to this audio book. I found the back story fascinating and John Mackey inspiring. I think it is a must read.
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- Anonymous User
- 08-21-24
Eyes wide open to new
Let be the journey in a great man’s life. Would have loved a bit more detail on what worked and what failed on the shop floor.
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- Lisa B
- 09-22-24
Great Story!
Thank you John Mackey for writing this book! I love you more now than I did when I first discovered Wholefoods Market. Thank you for letting me in on your life story! I’ve thoroughly enjoyed it in every aspect! I look forward to this new adventure! Love Life! It sounds perfect! I’m already a fan! Blessings!
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- Castrola
- 06-07-24
Such an amazing story and so beautifully written
Wow. Super valuable content. Great inspiring story and wisdom to be learned and integrated. Thanks to the magic of this book and its inherent genius that lives in those who dream big and can relate. Keep nurturing that soul and mind. Its all possible with conviction, trust and deep desire. Like I learned in this book
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- Nicole
- 06-06-24
Love and the trials life throws at us to challenge this powerful state of being.
Incredible book! I spent 1/3 of my life working for Whole Foods Market and I can honestly say it was the best time of my life.
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- Sachin Dalal
- 04-02-25
Amazing story about Whole Foods!(up there with Shoe Dog for best business book!)
John Mackey lays it all out warts and all about the origins of Whole Foods and theany trials & tribulations of raising this company and all the journey it took to overcome!! 10/10
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- Kathy R.
- 06-12-24
Listen up, Entrepreneurs!
Well written and inspiring. Wished the author would have narrated the entire book, but other than that - a five star experience.
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- Tylery
- 08-26-24
top 10
love the unique & well told story. one
of my favorite biographies yet. very engaging and though provoking.A+
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- Shelly R.
- 09-16-24
Excellent Audi Book
John Mackey wrote a very good book on this journey with Whole Foods. I found the content to be very engaging. Just an incredible story.
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- Allena
- 03-30-25
Refreshingly Brutally Honest
aside from a few chapters one of the best business biographies I have ever listened to. The CEO is graciously honest brutally honest at times and it is such a refreshingly open book. what he accomplished was unbelievable and I am a huge fan. Way to go John Mackey.
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