Made from Scratch Audiobook By Kent Taylor cover art

Made from Scratch

The Legendary Success Story of Texas Roadhouse

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Made from Scratch

By: Kent Taylor
Narrated by: George Newbern
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About this listen

An Instant Wall Street Journal Best Seller

From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.

In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They love to have fun, but are serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer, and irresistible fresh-baked bread. It’s Legendary Food, Legendary Service, the Texas Roadhouse way.

To show how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent took a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Kentucky, created anything worthwhile at all.

©2021 Kent Taylor. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.
Business Workplace Culture Texas
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Great read!

Terrific story and narration was superb. Would recommend to anyone interested in entering the restaurant business or contemplating starting a business.

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Entertaining book - Great narration

Entertaining book - Great narration - an interesting story that both entertains and inspires. So sad we lost the author during COVID.

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Great Messages

Part Biography and part leadership. From self proclaimed slacker to industry icon. Easy listen and read with loads of entertaining thoughts on struggling through adversity and leading people.

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Excellent advice.

It’s NOT just about restaurants. Re-listen again and again. You’ll get something new each time.

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Great book

Amazingly real book talking honestly about his failures and success! Love the lack of bureaucracy listening to his people and environment of fun! RIP KENT

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Very good autobiography

Very good for anyone in the food service industry or restaurant owning perspective as myself

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Great Story - Very Inspirational

I really like Kent's story and how he dove into business details as the book progressed with no nonsense.

I was so inspired by the book I attempted to reach out to Kent and say "Thank you" but while doing so I learned he died right after releasing the book. Very heartbroken.

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Loved this story, and loved this man!

What a great look at the life of a CEO that changed the life of so many people. He was such a great example of how to always put people first.

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rock on

Kent was an incredible person with great insight and even greater love of his roadies

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Awesome book!!!

Loved it, awesome book. Truly Inspiring! ! ! ! ! ! ! ! ! ! ! !

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