Two Beats Ahead
What Musical Minds Teach Us About Innovation
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Narrated by:
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Landon Woodson
About this listen
Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.
Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.
In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Listeners will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.
A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.
©2021 Panos A. Panay and R. Michael Hendrix (P)2021 PublicAffairsListeners also enjoyed...
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Critic reviews
“Two Beats Ahead is the first of its kind — a book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos Panay and Michael Hendrix show us exactly what we’re missing.” (Amy Cuddy, social psychologist and best-selling author of Presence)
“I have always believed that the best outcomes in life come from the discipline of business combined with the chaos of art. All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead, Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!” (Kevin O’Leary, Shark Tank Investor, Chairman O’Shares ETFs)
“At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity.” (Tim Brown, chair of IDEO and author of Change by Design)
“For a long time, researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities.” (Deepak Chopra, MD)
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Louder Than Words
- Harness the Power of Your Authentic Voice
- By: Todd Henry
- Narrated by: Jeff Cummings
- Length: 6 hrs and 14 mins
- Unabridged
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
- By Jer on 05-19-16
By: Todd Henry
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Your Song Changed My Life
- From Jimmy Page to St. Vincent, Smokey Robinson to Hozier, Thirty-Five Beloved Artists on Their Journey and the Music That Inspired It
- By: Bob Boilen
- Narrated by: Bob Boilen
- Length: 8 hrs and 31 mins
- Unabridged
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From the beloved host and creator of NPR's All Songs Considered and Tiny Desk Concerts comes an essential oral history of modern music, told in the voices of iconic and up-and-coming musicians, including Dave Grohl, Jimmy Page, Michael Stipe, Carrie Brownstein, Smokey Robinson, and Jeff Tweedy, among others - published in association with NPR Music.
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Cool if you know all interviewed artists
- By Farfield on 12-05-16
By: Bob Boilen
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One Little Spark!
- Mickey's Ten Commandments and the Road to Imagineering
- By: Marty Sklar
- Narrated by: Jeff Cummings
- Length: 5 hrs and 45 mins
- Unabridged
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We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?
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More like a collection of emails.
- By J on 02-19-18
By: Marty Sklar
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Relentless
- The Memoir
- By: Yngwie J. Malmsteen
- Narrated by: Yngwie J. Malmsteen, Fred Berman
- Length: 7 hrs and 21 mins
- Unabridged
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Yngwie Malmsteen's revolutionary guitar style - combining elements of classical music with the speed and volume of heavy metal - made him a staple of the 80s rock scene. Decades later, he's still a legend among guitarists, having sold 11 million albums and influenced generations of rockers since. In Relentless, Malmsteen shares his personal story, from the moment he burst onto the scene seemingly out of nowhere in the early 80s to become a household name in the annals of heavy metal.
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Bloviations
- By David A. Kaplowitz on 12-29-19
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The Never-Ending Present
- The Story of Gord Downie and the Tragically Hip
- By: Michael Barclay
- Narrated by: George Stroumboulopoulos
- Length: 17 hrs and 55 mins
- Unabridged
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From our talent-rich neighbor to the north comes this biography of one of the most successful Canadian rock bands, The Tragically Hip, which announced a year-long tour after sharing the news of lead singer Gord Downie’s inoperable cancer. Now available to US listeners, The Never-Ending Present details what led up to the memorable night when music fans all over the world watched Downie’s heroic final performance.
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Hometown Heroes
- By Tommy Garou on 12-13-18
By: Michael Barclay
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My Life with Earth, Wind & Fire
- By: Maurice White, Herb Powell
- Narrated by: Dion Graham
- Length: 11 hrs and 21 mins
- Unabridged
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The late Grammy-winning founder of the legendary pop/R&B/soul/funk/disco group tells his story and charts the rise of his legendary band in this sincere memoir that captures the heart and soul of an artist whose groundbreaking sound continues to influence music today. With a foreword by David Foster.
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Maurice--Earth, Wind and Fire
- By Linda Ealey on 02-28-17
By: Maurice White, and others
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
- Unabridged
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
By: Srinivas Rao
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Group Genius
- The Creative Power of Collaboration
- By: Keith Sawyer
- Narrated by: Jonathan Marosz
- Length: 8 hrs and 4 mins
- Unabridged
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In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
What listeners say about Two Beats Ahead
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- MFirst
- 04-30-21
Skill Overlap
Loving this book and what a great job they do of helping you see how different skills and mindsets can be applied to all sorts of product innovation, companies and more!
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- Melissa Clark
- 07-09-22
Nice musical story
I enjoyed listening to the book. I just wish the recordings that were listed in the book where available on the audio book. It would have been nice to listen to that at the end of each of the chapters.
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- Amazon Customer
- 10-11-21
Worthless blathering
Synopsis: Authors seem pleased with themselves about knowing famous artists. Save your money and time.
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