Willful Blindness
Why We Ignore the Obvious at Our Peril
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Narrated by:
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Margaret Heffernan
About this listen
Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see - or to admit to ourselves or our colleagues - the issues and problems in plain sight can ruin private lives and bring down corporations.
Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.
©2011 Margaret Heffernan (P)2011 Audible, Inc.Listeners also enjoyed...
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- By Nicole on 05-21-15
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The Education of a Value Investor
- My Transformative Quest for Wealth, Wisdom and Enlightenment
- By: Guy Spier
- Narrated by: Malk Williams
- Length: 6 hrs and 28 mins
- Unabridged
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What happens when a young Wall Street investment banker spends a small fortune to have lunch with Warren Buffett? He becomes a real value investor. In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder.
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Malk Williams does a superb job.
- By Guy Spier on 11-30-14
By: Guy Spier
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Good for the Money
- My Fight to Pay Back America
- By: Bob Benmosche
- Narrated by: Sean Pratt
- Length: 9 hrs and 33 mins
- Unabridged
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In 2009, at the peak of the financial crisis, AIG - the American insurance behemoth - was sinking fast. It was the peg upon which the nation hung its ire and resentment during the financial crisis: the pinnacle of Wall Street arrogance and greed. When Bob Benmosche climbed aboard as CEO, it was widely assumed that he would go down with his ship. In mere months, he turned things around, pulling AIG from the brink of financial collapse and restoring its profitability.
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Worthwhile, informative, and just short of inspiring
- By Preston on 11-17-21
By: Bob Benmosche
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Mistakes Were Made (But Not by Me): Third Edition
- Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
- By: Carol Tavris, Elliot Aronson
- Narrated by: Carol Tavris, Elliot Aronson
- Length: 12 hrs and 11 mins
- Unabridged
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Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.
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If you're a liberal hater - this book's for you
- By MRN on 11-13-20
By: Carol Tavris, and others
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Blunder
- Why Smart People Make Bad Decisions
- By: Zachary Shore
- Narrated by: Zachary Shore, Kevin Pariseau
- Length: 8 hrs and 41 mins
- Unabridged
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We all make bad decisions. It's part of being human. The resulting mistakes can be valuable, the story goes, because we learn from them. But do we? Historian Zachary Shore says no, not always, and he has a long list of examples to prove his point.
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helpful extension of the genre
- By Andy on 07-11-09
By: Zachary Shore
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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Adapt
- Why Success Always Starts with Failure
- By: Tim Harford
- Narrated by: Jonathan Keeble
- Length: 9 hrs and 53 mins
- Unabridged
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In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error....
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Hidden Agenda
- By Lawrence on 05-20-13
By: Tim Harford
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Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- By: Robert H. Frank
- Narrated by: Robert H. Frank
- Length: 5 hrs and 19 mins
- Unabridged
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How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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Not what is advertised
- By Andre on 04-18-17
By: Robert H. Frank
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Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
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What listeners say about Willful Blindness
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Cynthia
- 06-29-13
How Not to Be the Blind Leading the Blind
Margaret Heffernan's "Willful Blindness: Why we Ignore the Obvious at Our Peril" (2011) is in Audible's Nonfiction:Science & Technology:Social Science, along with Malcolm Gladwell's books, including "Blink: The Power of Thinking without Thinking" (2005) and "The Tipping Point: How Little Things Make a Big Difference" (2007). Jefferson's "Willful Blindness" is definitely on par with Gladwell's work, but without the publicity Gladwell has, I'm worried that not enough people will find out just how great this book is for people who want to understand what individual and organizational psychological problems can cause monumental failures.
Heffernan begins with a dramatic description of a tragic British Petroleum disaster - but not the 2010 Deep Water Horizon blow out that killed 11 workers and badly harmed a great deal of the coast of the United Stated. She describes the 2005 Texas City Refinery explosion that killed 15 workers and wreaked havoc on a vital part of the economy. Some of the factors that made the workers blind to the problem that caused the explosion were lack of sleep caused by long shifts with not enough time off; not enough workers; and poor design of equipment. Management at the local level didn't have the power to change the situation, and executives determined to cut costs refused to hear them. What's surprising to Heffernan is that when BP's Deep Water Horizon blew, people were astounded. The management and the corporate culture hadn't changed. Why wouldn't it happen again?
Heffernan's book is full of similar case studies, some well known - like the federal government's disastrous handling of Hurricane Katrina. Some are not well known - like the installation of pumps that will not work in New Orleans after Katrina.
Once again, I do wish Audible had a true table of contents. Since it doesn't, here it is (with thanks to Google Books): Introduction; 1. Affinity and Beyond; 2. Love is Blind; 3. Dangerous Convictions; 4 The Limits of Your Mind; 5. The Ostrich Instruction; 6. Just Following Orders; 7. The Cult of Cultures; 8. Bystander; 9. Out of Sight Out of Mind; 10. De-Moralizing Work; 11. Cassandra; 12. See Better. Chapter 11, which starts with the myth of Cassandra, who was gifted with knowing the truth and the future but cursed not to be believed, is a powerful discussion about encouraging those in an organization who know the truth to speak up.
Heffernan narrates the book herself, and it was hard to get used to her unusual accent. I checked her bio, and she was born in Texas, raised in the Netherlands, and attended college in England. No wonder I couldn't place it.
I definitely recommend this book for managers and executives who want to strengthen their teams.
[If you found this review helpful, please let me know by clicking the helpful button. And Audible, how about adding this one to the Business section also???]
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27 people found this helpful
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- Philo
- 12-28-20
A vital point, good examples, but they drag on
The basic point here is essential. The language is colorful, sprightly, accessible to all. The thought process is very clear. The main point does deserve and benefit from some fleshing-out (as it seems to be the one lesson most resisted by us all, to our loss). My one beef is, perhaps the author is too in love with her own elocution, but for whatever reason, the examples (well chosen) are dragged out into tedium. She is a very fine writer and reader. But the examples are wrung out until they become laborious, with too much emoting and anecdote, to no good advantage. Perhaps the fault is with a book industry that expects a certain standard product length. But this ends up detracting from the essentials being put forth here. Nevertheless, it is worth it.
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- Stacey
- 07-23-12
Thoughtful, well-researched, and interesting.
The author uses personal examples, psychological studies, and newsworthy events to show how people fail to see the (sometimes dangerous) reality around us.
This book was very well-paced and interesting to listen to. Though the work seems to have a very solid basis in scientific research, the author does a wonderful job of conveying the concepts in easy to understand terms and using examples to illustrate the concepts and help the listener relate to the situation being discussed.
This book is useful for understanding willful blindness in everyday personal and working relationships, as well as understanding the institutional flaws that lead to large scale disasters involving BP, Enron, and Wall Street.
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3 people found this helpful
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- Sunshine
- 08-25-13
Ignorance is Bliss!!
I was very glad that I came across this book. As a 'Cassandra' this is the first time I have ever heard the term Willful Blindness explained or examined this way. I really never realized that people were not intentionally turning their back, or that they were not completely ignorant in general. Thank you Margaret for making me feel not so alone and also much more educated. How about a book like "Cassandra: The Survival Guide"
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1 person found this helpful
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- Ken Beller
- 04-12-16
A Powerful Book.
Has become one of my top 100 books of all time. Well researched, written, and read. Read it. You won't be disappointed.
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- Mark
- 04-07-12
Some good chapter, some bad
Would you recommend this book to a friend? Why or why not?
This is a book that I wish I'd borrowed from the library, photocopied the two or three really good chapters and never wasted my time with the rest of it. Some of the book was very well researched and highlighted some really interesting insights, while other was anti-capitalist, liberal blather (and I'm a democrat, so this isn't coming from a social conservative) that I could barely listen to without fast forwarding. The reader is atrocious and so many times you can't tell if it's a first person story she's delivering or citing a quote from a source. Sorry, but without some change in inflection, cadence, or pitch, it's impossible to follow without 100% attention (which I don't do when I'm driving).
Would you be willing to try another one of Margaret Heffernan’s performances?
No, absolutely not. Probably the single most difficult readers to listen to of anything I've ever bought on Audible.
Do you think Willful Blindness needs a follow-up book? Why or why not?
Nope, not without a more well rounded author.
Any additional comments?
While there were several very interesting insights into this book, I'd rather have not wasted my time or money for what I got out of it. The reader is just about the most painful thing I've ever listened to, with no changes in pitch or inflection so I could never tell if she was talking about a story about herself or quoting from a source. For a research-oriented book, that's a fatal flaw and makes it difficult to hold the author as credible.
The author would be well advised to keep to the research and stop interjecting her AGW, anti-gun, anti-capitalist agenda into a book on a serious subject.
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2 people found this helpful
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- JOE
- 09-15-15
scales & clamps
I enjoy reading books that explore understanding how the human mind works. It was enlightening to hear Hefferman's research and explanations for the apparent scales we often have covering our eyes and clamps shutting our mouths, even when our mind & hearts beg to be free.
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- gene g. corliss
- 07-13-15
Spectacular
I first heard Margaret speak at NTI (National Teaching Institute), a conference for critical care nurses, and was inspired to purchase this audible version of her book. It was extremely enjoyable. I have roughly an hour commute each day and could not wait to get in the car each day.
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- Elizabeth
- 10-21-11
Mesmerizing introduction, but from there...
After the best introduction to a book I have heard in a long time...one that kept me enthralled and wanting to write down every word she said...I was stunned to find the book changed tone and became studied, boring and more like PhD dissertation than the exciting book she started out writing.
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- sam somers
- 11-22-18
Willful political blindness - by author
Good concept but examples lean left. A more balanced view would add credibility for this author.
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1 person found this helpful