
Writing for Busy Readers
Communicate More Effectively in the Real World
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Narrated by:
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Todd Rogers
About this listen
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
* This audiobook edition includes a downloadable PDF with examples and tips from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Todd Rogers and Jessica Lasky-Fink (P)2023 Penguin AudioListeners also enjoyed...
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Critic reviews
**A Next Big Idea Club must-read title for September 2023**
“Genius! A succinct, sage guide to writing effectively—and the only one I know of that is grounded in evidence of what really works.”—Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, author of Grit
“It’s Strunk & White for the internet age.”—Publishers Weekly
“This book won’t just make you a better writer—it will turn you into a more effective communicator. WRITING FOR BUSY READERS is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.”—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- By: Gary Webb
- Narrated by: Christian Rummel
- Length: 20 hrs and 28 mins
- Unabridged
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- By Susie on 04-28-14
By: Gary Webb
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Thriving with Adult ADHD
- Skills to Strengthen Executive Functioning
- By: Phil Boissiere MFT
- Narrated by: Chris Kipiniak
- Length: 4 hrs and 13 mins
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Executive functioning skills—including focus, organization, stress management, and more―are critical to succeeding in all aspects of your life. Whether you’ve just been diagnosed with ADHD or you’ve lived with it your entire life, you know that developing these skills can be a challenge. Thriving with Adult ADHD offers a toolbox of information, assessments, and evidence-based exercises to help you build this mental skill set and take control of your ADHD.
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helpful advice backed by science
- By Must Have Water on 03-02-25
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Fluent Forever (Revised Edition)
- How to Learn Any Language Fast and Never Forget It
- By: Gabriel Wyner
- Narrated by: Gabriel Wyner
- Length: 11 hrs and 12 mins
- Unabridged
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At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
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A great guide to thinking about learning.
- By Anonymous User on 01-02-25
By: Gabriel Wyner
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- By Kate on 11-03-17
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
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Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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The Story of Western Science
- From the Writings of Aristotle to the Big Bang Theory
- By: Susan Wise Bauer
- Narrated by: Julian Elfer
- Length: 8 hrs and 3 mins
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Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.
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Good text, tedious book structure
- By Diane K. on 10-07-15
By: Susan Wise Bauer
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Grad students read this book
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The Geek Way
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What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems and embrace unconventional solutions. McAfee shows how the geeks have created a new culture based around four norms: science, ownership, speed, and openness. The geek way seems odd at first. It's not deferential to experts, fond of planning and process, afraid of mistakes, or obsessed with "winning." But it explains everything from why Montessori babies turn out to be creative tinkerers to how newcomers are disrupting industry after industry (and still just getting started).
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The geek way is one of many way!
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So many of us feel lonely, unfulfilled, or trapped—in our roles and relationships, in cycles of self-sabotage and bad decisions, by our patterns and misguided attempts to feel happy or to feel something. According to existential psychotherapist Sara Kuburic, it doesn’t have to be so difficult. Really. The answer is found in facing ourselves—whatever version that might be, regardless of whether we like the person we see reflected back to us. It’s about accepting full responsibility for the choices and actions that create our reality.
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Maybe it’s on me..
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The Substance
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All academics need to write, but many struggle to finish their dissertations, articles, books, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. How can we write it all while still having a life? In this second edition of his popular guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively.
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So many of us feel lonely, unfulfilled, or trapped—in our roles and relationships, in cycles of self-sabotage and bad decisions, by our patterns and misguided attempts to feel happy or to feel something. According to existential psychotherapist Sara Kuburic, it doesn’t have to be so difficult. Really. The answer is found in facing ourselves—whatever version that might be, regardless of whether we like the person we see reflected back to us. It’s about accepting full responsibility for the choices and actions that create our reality.
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Made me a better communicator.
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Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.
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Liberal undertones
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We used to think of failure as the opposite of success. Now, we’re often torn between two “failure cultures”: one that says to avoid failure at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well. After decades of award-winning research, Amy Edmondson is here to upend our understanding of failure and make it work for us. In Right Kind of Wrong, Edmondson provides the framework to think, discuss, and practice failure wisely.
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Very pop psy
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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Should've been more brief
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Who needs a print edition when King reads King?
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Bird by Bird
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For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.
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Why oh why did she narrate this?!
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What listeners say about Writing for Busy Readers
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- Lucy A. Pithecus
- 10-05-23
Excellent practical tips & an enjoyable listen
This book 1) establishes that the writer is responsible for writing clearly and concisely so our message gets through and 2) gives us the necessary tools to achieve effective writing.
It explains the reasons and techniques for the six principles (listed in the Publisher's Summary), which are practical, well-organized, and ready to be used.
The book is excellent for a casual listen when commuting or chilling, and its recommended tools are readily applicable. If you are familiar with neurological studies on attention span, feel free to skip chapter one on the necessity for effective writing.
If you like this book and want more like that, "The Elements of Style" by William Strunk Jr. & E. B. White is a must for all writers (though probably better in a paper book than an audiobook); for research writing, check out "They Say / I Say, The Moves That Matter in Academic Writing" by Gerald Graff & Cathy Birkenstein; for inspiration to write, check out "The View from The Cheap Seats" by Neil Gaiman (also ready by the author, highly recommended).
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- Caleb White
- 03-23-24
Must-read for writers and communicators
Writing for Busy Readers transformed the way I view writing and gave me practical strategies to implement right away. I now use the six principles in my job in education and for my author newsletters. I highly recommend this book for educators and writers. It will give you a new lense for your work. I've already purchased two additional copies for colleagues. Well done, Rogers and Lasky-Fink, and thanks for this incredible resource.
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- Patti Sprouse
- 01-26-25
Good tips for writing for Busy readers
Very good discussion and tips for professional writers. The checklist is a great tool. Many good samples and examples throughout. The writing advice is the kind that you can put to use right away.
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- Anonymous User
- 12-17-23
Takes a subjective topic and provides statistics alongside advice.
I think the ways they handled the topics and issues in this book are second to none.
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- Alison Brooks
- 03-12-24
Cuts right to the heart of effective writing
This book is absolutely brilliant in its ability to distill simple lessons from complex human tasks
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- SD
- 11-08-23
A “Must Listen” + game changer
Rogers and Laskey-Finke give practical and research-backed strategies to communicate more effectively in writing. Rogers is the audiobook narrator and he is easy to listen to. Feels like chatting with a longtime friend. Applying these principles has already improved my performance at work, and colleagues have noticed/commented on the change.
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- Ted Kennedy
- 11-29-23
Required reading for writing for readers
This is a book our company has been wishing into existence for the last several years. So glad we didn’t have to write it ourselves!
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- James Standish
- 03-05-24
Well organized & appropriately, concise
A well written and concise set of rules for communicating in today’s busy environment. Appropriate for everyone. 15 word minimum 15 word minimum 15 word minimum 
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- Maarjo
- 04-30-24
Magnificent!
The book which speaks for itself - it's written for busy people who value clear, easily understandable, well structured text.
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- Rebecca
- 01-27-25
Write less, communicate more.
If you want to learn to write concisely, without sacrificing clarity, this book is for you.
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