What does it take to reclaim and retell African stories with depth, dignity, and imagination?

In this episode of Lead with Storytelling, we sit down with Nigerian documentary filmmaker Dr. Oghenefego Ofili, whose work brings Africa’s history, legends, and cultural identity to life on screen. From early sketches and stories as a 10-year-old to award-winning documentaries, Fego has made it her life’s mission to use storytelling as a tool for empowerment, education, and cultural preservation.

We explore the role of documentary film in shifting narratives, amplifying heritage, and helping the next generation understand where they come from—and who they can become.

🎬 Watch the Official Trailer of Battle of Blood: The Legend of Arhuanran

🔗 https://www.youtube.com/watch?v=dgMJIVvukLQ

✨ In This Episode, We Talk About:

✅ The origins of her passion for storytelling and filmmaking

✅ How documentaries can help preserve culture and identity

✅ The making of Battle of Blood: The Legend of Arhuanran

✅ How stories shape how children and youth see themselves

✅ Impact of food stories and shifting narratives and changing behaviours

If you're passionate about African history, film, education, or storytelling as a force for change—this conversation is for you.

🎧 Don’t forget to like, comment, and subscribe to support more conversations that center on storytelling, identity, and impact.

#LeadWithStorytelling #AfricanHistory #OghenefegoOfili #DocumentaryFilm #CulturalPreservation #AfricanCinema #StorytellingForChange #BattleOfBlood #NigerianFilmmakers #YouthEmpowerment #AfricanLegends #RepresentationMatters #Arhuanran

What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.

With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force for community accountability and connection.

Whether you're passionate about journalism, media literacy, or community development, this episode offers valuable insights into why local news matters more than ever.

✨ What You'll Learn in This Episode:

✅ How local reporting builds trust and community resilience

✅ Challenges and opportunities facing local newsrooms today

✅ The impact of small-town stories

✅ How journalists can use storytelling to deepen civic engagement

✅ The future of local journalism in a digital world

📣 Resources Mentioned:

📰 Learn more about Erica’s work with CHMA-FM:

https://www.chmafm.com/welcome/author/erica-butler/

🗞️ Register to participate in the Local News Matters Symposium:

https://bringbacklocalnews.ca/

💬 Enjoyed the episode? Like, comment, and subscribe for more powerful conversations on the impact of storytelling in business, media, and society.

🔗 Watch more episodes: https://www.youtube.com/@leadwithstorytelling

#LocalJournalism #EricaButler #CHMAfm #CommunityStories #LeadWithStorytelling #MediaLiteracy #TantramarReport #BringBackLocalNews #StorytellingForChange

What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.

With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.

She opens up about how storytelling influences decision-making, humanizes data, and empowers professionals—especially introverts—to build authentic personal brands. This episode is a masterclass for anyone navigating brand strategy, market research, or personal growth in today’s data-rich world.

✨ What You’ll Learn in This Episode:

✅ How storytelling influences how businesses interpret and act on market research

✅ Ways to humanize data through narrative to create real-world impact

✅ Cultural nuances brands often overlook—and how to address them

✅ How data-driven stories can support sustainability and social impact goals

✅ The role of storytelling in building an authentic personal brand—especially for introverts

📚 Book Mentioned:

The Smart Money Woman by Arese Ugwu — https://www.amazon.com/Smart-Money-Wo...

📣 Whether you're a marketer, researcher, brand strategist, or an introvert learning to own your voice—this conversation is packed with value.

Don’t forget to like, comment, and subscribe to keep up with more inspiring episodes from Lead with Storytelling.

In this episode of Lead with Storytelling, we sit down with Emeka Obia, a dynamic leader and strategist, to explore how storytelling shapes business, culture, and the future of brand strategy.

Emeka shares insights on the role of narratives in influencing decision-making, positioning challenger brands, and crafting stories that resonate in today’s competitive landscape. From understanding cultural shifts to leveraging storytelling for impact, this conversation is packed with valuable takeaways for entrepreneurs, marketers, and brand strategists.

🎯 What You’ll Learn in This Episode:

✅ How storytelling influences decision-making and brand perception

✅ Storytelling for challenger brands vs. established brands

✅ Strategies for crafting compelling stories that resonate

✅ How cultural context shapes effective brand strategy

✅ Shaping the future of brand strategists

📚 Book Mentioned:

The Tipping Point by Malcolm Gladwell — https://www.amazon.com/Tipping-Point-...

🔔 Don’t forget to like, comment, and subscribe for more conversations on storytelling, leadership, and brand strategy!

In this episode of Lead with Storytelling, we sit down with Advita Patel, President of the Chartered Institute of Public Relations and co-founder of A Leader Like Me, to explore how storytelling shapes inclusive workplace cultures.

Advita shares insights on how leaders can leverage authentic communication to foster belonging, drive employee engagement, and navigate complex conversations around Diversity, Equity, and Inclusion (DEI). She also offers practical strategies for internal communicators to tell stories that create impact.

📌 What You'll Learn in This Episode:

✅ How storytelling can be a powerful tool for building inclusive workplace

✅ A Day in the Life of the President, CIPR 😂

✅ The role of internal communication in advancing DEI initiatives

✅ Strategies for leaders to communicate with empathy and authenticity

✅ Common challenges and how to overcome them using narrative techniques

Practical advice for organizations committed to fostering belonging

📚 Books Mentioned in This Episode:

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity, and Inclusion by Priya Bates and Advita Patel — https://www.amazon.com/Building-Cultu...

Year of Yes by Shonda Rhimes — https://www.amazon.com/Year-Yes-Dance...

Soundtracks: The Surprising Solution to Overthinking by Jon Acuff — https://www.amazon.com/Soundtracks-Su...

🎧 Enjoyed this conversation? Don’t forget to like, comment, and subscribe for more episodes exploring the intersection of storytelling, leadership, and inclusive communication.

👉 Share your thoughts! What’s one story that shaped your workplace experience? Drop it in the comments below!

In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.

Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.

What You’ll Learn:

✅ How brands can leverage culture to build authentic connections

✅ The role of storytelling in cultural marketing

✅ Understanding consumer behavior and social influence

✅ Examples of successful cultural marketing campaigns

✅ Insights from Marcus’s experiences working with global brands

📚 Books Mentioned in This Episode:

🔸 For the Culture by Marcus Collins — https://www.amazon.com/For-Culture-Ha...

🔸 Cultural Strategy by Douglas Holt — https://www.amazon.com/Cultural-Strat...

Connect with Marcus Collins:

LinkedIn: / marctothec

Website: https://www.marctothec.com/

🎧 Don’t forget to like, comment, and subscribe for more conversations on the power of storytelling in marketing, leadership, and beyond!

In this episode of Lead with Storytelling, we sit down with Eduvie Martin, President of the International Association of Business Communicators UK and Ireland Chapter, to explore the role of storytelling in building meaningful workplace connections.

From fostering a culture of trust to creating a sense of belonging, Eduvie shares insightful strategies for engaging employees and the impact of authentic communication in the modern workplace.

🔹 What to Expect in This Episode:

✅ The role of storytelling in employee engagement

✅ How leaders can build trust and connection through authentic communication

✅ The evolving landscape of internal communications

✅ Key takeaways from inspiring books on leadership, storytelling, and workplace engagement

📚 Books Mentioned in This Episode:

🔹 Employee Engagement - A Practical Approach by Emma Bridger – https://www.amazon.com/Employee-Engag...

🔹 Nearly All Men in Lagos Are Mad by Damilare Kuku

🔹 The Narrative Age by Frank Wolf

🔹 Half of a Yellow Sun by Chimamanda Ngozi Adichie

🔹 Impact Players by Liz Wiseman

🔔 Don’t forget to like, share, and subscribe for more insightful conversations on storytelling and leadership!

Storytelling That Sells with Mark Evans 🚀

In this episode of Lead with Storytelling, we sit down with Mark Evans, a seasoned marketing strategist and storytelling advocate. With years of experience helping B2B and SaaS companies refine their messaging, Mark shares how storytelling can drive brand awareness, sales, and customer engagement.

What to Expect in This Episode:

✅ How storytelling creates a competitive edge in B2B & SaaS marketing

✅ The biggest mistakes businesses make with their messaging

✅ Why understanding your audience is key to effective storytelling

✅ Practical techniques to craft compelling brand narratives

✅ Lessons from Mark’s journey from journalism to marketing leadership

✅ Book recommendations to improve your storytelling skills

Resources & Links:

📌 Connect with Mark on LinkedIn: / markev

🚀 Work with Mark: https://marketingspark.co/

📖 Book Recommendation: Don't Make Me Think by Steve Krug - https://www.amazon.ca/Dont-Make-Me-Th...

🎧 Tune in now and learn how to transform your marketing with the power of storytelling!