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In this episode, Dr. Wing Lim welcomes Obed Maurice, CPA, CA, CFP, and founder of financial wellness tech startup MaximONE, to Physician Empowerment to share tax insights. Obed talks about his career journey, which led him from a very lucrative position at an accounting firm to founding his own more holistic business model that focuses on a comprehensive view of client finances. He explains how his firm differs from more traditional accounting firms and how that leads his team to be able to understand tax insights that other firms may miss.
Wing and Obed discuss in practical terms how Obed’s approach to clients differs, and how he spends a significant amount of time getting to know the client and their overall situation during discovery. His team focuses more on total wealth planning instead of just tax filing year to year. Obed offers advice from his experience on things everyone should be looking at in terms of tax planning, from deferred income and salaries versus dividends to estate planning and income splitting opportunities. He explains to Wing that the simplicity of financial hygiene and long-term impact lead to a greater return on investment and the right tax strategy is very much part of that equation. This episode gives valuable insights into what to look for in terms of overall accounting practices that take more than just a single tax return into consideration year by year.
About Obed Maurice:
Obed Maurice, CPA, CA, CFP, stands out as an accomplished holistic financial planner with a wealth of experience and a commendable track record. Holding the distinguished credentials of a Certified Public Accountant (CPA) since 2010, Obed has held significant roles, including that of Chief Operating Officer for a prominent ultra high-net-worth family office and later, as a partner in a mid-sized CPA firm. His entrepreneurial spirit led him to establish one of Canada’s pioneering cloud-based CPA firms, a venture that saw successful acquisition in 2018. Furthering his innovative pursuits, Obed launched MaximONE, a tech startup dedicated to automating financial wellness and offering proactive advice.
Obed’s contributions to the field have not gone unnoticed; he has been honored with the CPA Distinguished Service Award by CPA Alberta and the Career Virtuoso Award by Lethbridge College, underscoring his exceptional service and dedication to his profession. As a holder of CPA, CA, and CFP designations, Obed’s passion lies in empowering individuals to unlock their potential through sound financial planning.
His philosophy towards financial planning is deeply personal, drawing from the comprehensive and holistic needs of his own family. Obed excels in assisting entrepreneurs and professionals in amplifying the value of their life’s work, guiding them in wealth creation and preservation through meticulous planning, strategic,, holistic approaches, and a dedicated team to bring plans to fruition.
Beyond his professional endeavours, Obed’s personal life is enriched by his roles as a husband and father to a young daughter. He is deeply committed to community service, actively participating in volunteer activities and contributing positively to society.
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Resources discussed in this episode:
- Obed Maurice on LinkedIn
- Maxim Advisory Group
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Physician Empowerment:
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- Website: PhysEmpowerment.ca