00:00 Introduction to Bjorn von Siemens and Care Syntax

04:06 Bjorn's Journey into Med Tech and Entrepreneurship

10:12 The Decision to Found Care Syntax

18:15 The Nature of Entrepreneurship and Risk

28:20 Care Syntax: Revolutionizing Surgical Data Management

37:25 The Future of Care Syntax and Healthcare Innovation

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00:00 Introduction to the One Belief Framework

02:48 Understanding Magnetic Messaging and Ideal Customer Profile

05:57 The One Belief Framework Breakdown

09:02 Real-World Applications of the One Belief Framework

11:53 The Importance of Existing Pain and Desire

15:12 Navigating Internal Disagreements on Messaging

17:59 Starting with the One Belief Framework

20:55 Differentiating in a Commodity Market

24:07 Conclusion and Key Takeaways

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00:00 Introduction and Background

09:20 Dr. Dib's Journey and the Need for Education in Innovation

18:23 The Role of ISCTR in Providing Education

29:00 The Impact of AI in Medicine

39:45 Partnerships and Sponsorships with ISCTR

42:11 Upcoming Events and Conclusion

Join ISCTR at 25% off using code MEDTECH25 just head to ISCTR.org

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00:00 Introduction to Joe Urban's New Role

03:00 The Vision Behind Joining Zimmer Biomet

05:54 Customer-Centric Innovation in Knee Technology

08:47 Strategic Positioning in a Competitive Market

12:06 Focus on Innovation and Market Growth

15:10 Partnerships and Collaborations for Future Success

17:51 Challenges and Opportunities in the Knee Market

21:05 The Role of Robotics in Orthopedic Surgery

24:05 Business Model Innovations at Zimmer Biomet

26:47 Leadership and Authenticity in MedTech

29:54 Future Goals and Expectations for 2024

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00:00 Introduction to Technology Adoption Curve

02:54 Understanding the Early Market

05:50 Innovators vs. Early Adopters

09:11 The Role of Innovators in Adoption

11:58 The Importance of Early Adopters

14:54 Navigating the Transition to Mainstream Market

17:49 Engagement Strategies for Different Market Segments

21:11 Q&A Session: Addressing Real-World Challenges

31:42 Navigating Hospital Adoption Challenges

34:36 Understanding the Sick Care System

35:12 Balancing Customer Feedback and Product Development

39:00 Defining Revolutionary Innovation

44:04 Managing Innovators vs. Early Adopters

48:57 Bridging the Funding Gap for Startups

52:41 Targeting Innovators vs. Early Adopters

57:51 Effective Resource Allocation for Startups

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00:00 Introduction to Jill Canada and Her Journey

02:03 Career Path: From GE Healthcare to Startups

05:13 Navigating Corporate vs. Startup Environments

09:54 Choosing Between Startups and Corporations

16:05 Managing Professional Brand and Team Dynamics

24:54 The Importance of Team Roles

27:26 Rock Stars vs. Superstars

34:00 Navigating Career and Motherhood

39:54 Work-Life Integration vs. Balance

43:36 Health as a Priority

50:09 Influential Mentors and Leaders

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00:00 Introduction and Background

06:20 The Culture of Execution in the Medical Device Industry

18:43 The Importance of a Strong Elevator Pitch and Situational Awareness in Sales

25:51 Tactics for Closing Deals in the Medical Device Industry

28:55 The Significance of Calling Your Shot and Sticking to Your Word in Sales

34:45 Managing Relationships and Balancing Deals in a Team Setting

39:39 Difficult Conversations and the Importance of Procedure Adoption

41:23 Navigating Difficult Conversations with Physicians

46:20 The Importance of Discipline, Focus, and Execution

54:23 Finding a Balance Between Work and Personal Life

01:00:36 The Role of Micromanagement and the Power of a Structured Approach

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00:00 Understanding Lead Generation Basics

06:11 Balancing Friction in Lead Gen Forms

12:00 Post-Lead Form Strategies

18:10 Addressing Lead Generation Challenges

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