• 2:23 - Slack and meetings - team engagement, idea sharing and Nik talks about his experience working at online start up using Slack in producer/newsroom workflow.
• 15:24 - Vaccines and pace of life - Working from home changed over during Covid-19. Kantar looked into this and we discuss how this will change media work in the future. https://www.kantar.com/north-america/inspiration/coronavirus/how-americans-have-adapted-their-homes-for-a-covid19-world
• 22:28 - Measuring the audience - with the number of platforms continuing to expand, we discuss definition of Households and what is the value of that measurement today. AdWeek published this recently and we refer to it in the podcast. https://www.adweek.com/sponsored/tv-has-an-identity-problem-that-marketers-can-no-longer-ignore/
• 35:22 - Marketing Funnels - full funnel strategy and how it can be managed, focused and used in marketing for TV stations and businesses. It's all about getting people's attention with products and services they desire. New tools.

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• Texas was out of power and water, among other necessities, recently. Discussed solar power, battery power or some of both as potential solutions. What are the options for the future? Scary times and solutions from Tesla  and others. What's the life of those big batteries? Will they get smaller? Talk about sustainability, gardens and solar panels. Tree-hugger moments for sure. https://news.energysage.com/tesla-powerwall-battery-complete-review/
• Meanwhile, Texas media was in the breaking news coverage mode for quite some time. Challenging times for people and the teams out there covering the news, for sure. How do television stations use their digital muscle to reach people through their mobile phones in times without power? Digital is the play for news as it's all happening on the phone when people are scrambling for power, water and a roof over their heads. Sites we noticed coverage on in Texas during the storm. https://www.click2houston.com/ https://www.kxan.com/ wfaa.com
• Nik shares his experience about living through Hurricane Irma when he was covering news in Southwest Florida. Find Ft. Myers on the map and you'll see where he was as this storm traveled up the coast. He went to a shelter as a reporter and gives insight about how people were consuming media during that big weather event. How digital and social media are changing the pace of news coverage in big events. What was he able to cover from the shelter? And what was off limits?  https://www.weather.gov/tae/Irma_technical_summary
• Facebook and Google's make deals to pay for news content in Australia. Google negotiated. Facebook didn't, at first, then came around. Our discussion took place about mid-stream in the process. It's a potential precedent-setting situation. When Facebook pulled off the content, news providers' reach and circulation dropped by 13%, almost immediately. Horror struck and the content providers stepped up with FB to settle the "blackout" on FB. Questions for Canada, the U.K. and the U.S. among other countries studying this. How are FB and other tech companies being used by protesters and people wishing to create awareness across the world? The bigger question with the platforms having so much power and leverage, is this the next generation of traditional retransmission consent? That's where cable, satellite and other distributors pay producers and content owners for their content. It's the beginning of this story. Much more to come and here's a quick summary from the BBC. https://www.bbc.com/news/world-australia-56163550

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• Interesting consumer research from an online report. Morning Consult posted a summary report and analysis from three different surveys in 2020. Plenty of direct benefits that people expected from brands and businesses. It's a good read and worth your time if you like these kinds of studies. https://morningconsult.com/2020/10/08/holiday-brands-message-consumers-analysis/
• Are you using "Thumbstoppers" in your social media messages? LinkedIn Business recommending "Thumbstoppers" to market on their platform. We've had tons of experience helping TV stations focus these efforts trailing way back to 2016. While not a new thing, it means you have to place value and context in that thumbnail on social media platforms - from LinkedIn, Facebook, Instagram and the like. How are you using LinkedIn?
• Celebrity endorsements for your product or service. Jeep/Bruce Springsteen as the start point and the risk and rewards of celebrity endorsements. There are plenty of examples throughout history. We've worked on local research projects in markets across the country and discovered a ton of insights from consumers about the value of local celebrities or sports stars in commercials. Even without disaster, how is your message harmed or benefitted by using celebrities? Lots of opportunities for better creative out there if you focus on the  attributes that mean something to consumers. 
• OTA or Over-The-Air technology gives you broadcast signals for local TV stations. You can buy an inexpensive antenna that will bring those signals into your home for free. Multiple channels from each station is a growing thing and people are then spending the money they did for cable and satellite to go for streaming services. How is this impacting local TV? There's a brief discussion about local TV stations and how they were impacted by the pandemic. 2021 will be a big year for local TV stations to work on their brand value development with consumers. In the meantime, antennas are hot for consumers and are saving people money. https://radiotechnologynewsdailypress.com/us-antenna-penetration-grows-38-12-months-over-12-months-information/
• Clubhouse on Apple iPhone. (When on Android?) Nik found it much sooner than Jim did but now that they are listening (okay, we're still lurking and listening) they discuss the value and potential. It's a learning space for topics of all kinds. Even a room where experienced people talked about how to make podcasts successful. Good information that taught me a ton. Clubhouse makes you think about personal brand value. You need an invitation to get in or you wait in the queue. A new friend let me in. Let me know if you need an invitation. https://apps.apple.com/us/app/clubhouse-drop-in-audio-chat/id1503133294

Thank you for listening. Please share the podcast if you feel inclined, and rate it on the Apple store. That helps us grow. And by all means, send us some feedback. What's good and what could be improved? Do you have a topic we should discuss? 

Web: thebrainchomp.com
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Email: thebrainchomp@gmail.com
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• TV Station Press Releases - When do you write them and what kind of coverage do you expect? Will people remember how many awards you won after you send the release? What pieces that used to be press releases could now be social posts? Not really having the impact they used to when local print publications might have picked them up and called about them. Nik and Jim have other ideas for using your time for in place of writing a press release.
• Organizational tools - side bar on discussing Trello, a tool we're familiar with, as a way to manage projects. Local media and agencies find it to be useful for keeping their work and clients' teams on message and task. Just scratched the surface on this one. If you're an expert user or have other ideas, let's schedule an interview for a future episode. https://trello.com/
• Black History Month and media treatment in 2021. Tons of media outlets producing stories focused on the contributions of black people in history. Valuable stories that need to be done, for sure. We discuss a campaign that kicked off in 2019 on ESPN's channels and how media companies could shape their messages to be inclusive all year round. More than a month, more than a slogan and more than a sponsored effort if we want to sustain the movement that was reinvigorated last May with Black Lives Matter. Here's a link to Trollback + Company for a taste of the ESPN campaign. https://trollback.com/projects/espn/    
• CatchaFire.com is a site where you can volunteer your skills and time to non-profit organizations.  https://www.catchafire.org/
• Stock Footage - The Big Game this past weekend aired two commercials that used the same clip of stock footage. It used to be something was never done, but today it's commonplace. Ubiquitous equipment availability, more talent across the creative population and web downloads are making this a reality all the time. Are you concerned about the use of stock footage? We're not and we discuss. Indeed - https://www.youtube.com/watch?v=pZodu9AgwZE and Guaranteed Rate - https://www.youtube.com/watch?v=Nf0QvCq3quk
• Amazon advertising opportunities and how it impacts local media. Amazon monthly user numbers are growing like crazy and selling advertising growth is big business that's elbowing their way into local markets, in addition to running a huge web file services system that's everywhere today. So in addition to storage, there's this new ad platform that is taking on the traditional media world. How can local media still play? https://amzn.to/2Z4omO1
• Dovetails into a discussion of local media organizations and aggregating their impressions for promotion purposes and finding eyeballs across multiple platforms. Then utilizing those views to grow ratings in this fragmented marketplace. GRPs and impressions. The complicated and simple ways of getting your voice heard and seen across multiple platforms in this fragmented media environment. More on another pod as we continue to explore. One to consider as you search is https://www.ispot.tv/

Production of Nik and Jim. 
©2021
Comments and suggestions:

email: thebrainchomp@gmail.com
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1. This episode dives into Super Bowl ads and how it impacts TV stations and those $5.5 million/each :30 ad on CBS
No Budweiser Clydesdales or cute puppies this year but A-B will advertise plenty of products for $22 million. Have you seen those big horses at a parade in your town? See the article about Super Bowl ads. New advertisers include Door Dash, a company that created a new profile during the pandemic. What do you think the mood of the commercials will be? What should it be? https://www.insidehook.com/daily_brief/sports/why-many-major-brands-skipping-super-bowl-ads#
2. We have a short discussion of the Super Bowl being on your station? Is there value long term? BTW - Go Chiefs.
3. We discuss log management, and for those not in media that's how all those commercials and TV station promos get scheduled. Our backgrounds are in TV marketing and management so we'll always have some sort of content dedicated to the media business. How do you build a strategy for "log health" and the promo inventory you need to fill those :15, :30 etc promos and stuff. The Wide Orbit reference in the podcast is a computer management system that helps TV stations schedule all of their commercial and related messages. There are other systems, but this one is used in tons of organizations. Best practices do exist and are typically developed and shaped over time at the stations across the country. Lots of terms and tactics about log management. And when to use that "autofill" function? We mention Promax, which is an annual conference and trade organization. https://www.promax.org/
4. Nostalgia marketing. Brands are feeling safe now about conjuring up memories about older products and how they can transport people back to better, or maybe safer times. What's your favorite nostalgic message? Fun memories here like Fruity Pebbles, Voltron, Teenage Mutant Ninja Turtles, Toy Story 1 & 2, Star Wars ego-system of movies and how that has impacted the Mandalorian https://disneyplusoriginals.disney.com/show/the-mandalorian. Nik is the Star Wars purest between the two of us, BTW. https://www.delish.com/food-news/a35172069/fruity-and-cocoa-pebbles-ice-cream/

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Email: thebrainchomp@gmail.com
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Media companies growing their own stars and moving them up through markets. It offers people career opportunities and the chance to grow their careers. Companies benefit because they keep good people and journalists move up. We ask if there's a solution that could make it valuable and incentivize people to continue to work in smaller markets. What about concept sharing, story sharing and depth for all market sizes?
Retargeted advertising is everywhere - Nik confesses his latest subscription to avoid that advertising. 
Anybody know your lifetime value at Google? 
Apple revenue in Q1. Jim thought the rumor was $120B. Actually closer to $100B when it was published later in the day. Nik and Jim talk about noise-cancelling headphones, including Apple Max new headphones. https://www.apple.com/airpods-max/. They're sold out for while! Would you buy a pair of these?
Lifetime value of news viewers. Graham Media article from the Cronkite News Lab. Big brands do it. Profile includes examples from WDIV, Detroit. Can it work for a media brand? https://cronkitenewslab.com/broadcast/2020/12/17/graham-expands-broadcast-digital-membership-model/
Axios has launched local market newsletters in two cities. Minneapolis and Tampa up and running. They are early in the running and still growing. https://www.axios.com/tag/minneapolis/
What are you doing that's amazing today? Drop us an email at thebrainchomp@gmail.com. Voice mail: 303-900-8724.
 

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