Podcasts are transforming the way we grow our health businesses by offering accessible, on-the-go learning. In this episode, Viair Myles from The Holistic Sister Circle podcast shares her inspiring story of overcoming health challenges and using podcasting to empower women in the wellness space. She provides actionable insights on leveraging podcasts for business growth, including networking strategies, building a strong wellness team, and maximizing your podcast’s potential.

Viair’s tips on creating an effective application funnel, selecting impactful guests, and optimizing your podcast's reach are invaluable for anyone looking to start or grow a health podcast. Whether you're new to podcasting or looking to enhance your current show, this episode offers practical advice to elevate your approach.

Don’t miss out on these valuable strategies for growing your health business. For more ways to increase your income and gain freedom from your practice, download our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income: https://bit.ly/42YnYki.

Timestamps:

[00:02:37] Health journey and entrepreneurship story.

[00:05:09] Building a wellness dream team.

[00:08:55] Traditional healthcare system challenges.

[00:11:41] Various healing modalities in focus.

[00:15:22] Collaboration in podcasting community.

[00:18:43] Leveraging podcast for sales.

[00:22:18] Taking action in podcasting.

[00:25:17] Humanizing yourself outside work.

[00:29:18] Creating segmented podcast shows.

[00:32:51] Application funnel importance.

[00:38:02] Choosing impactful podcast guests.

[00:39:27] Podcast School Challenge.

Memorable Quotes:

"At the end of the day, marketing doesn't stop. You still have to get the word out. You still have to get more people to know about what it is that you're doing. So why not do it in a way where it feels authentic to you and it doesn't feel like another thing that you have to pass on." [00:17:17] – Viair Myles

"When you're thinking about different types of guests to be on your show, it's really important that you're not picking people that also do exactly what you do because then that defeats the purpose. The purpose is for you to focus on people that complement what you're already doing, to give them an opportunity to learn a little bit more about your services and how you can also bring value to their audience in the future." [00:37:02] – Viair Myles

Connect with Viair Myles:

Website: https://theholisticsistercircle.com/home

Instagram: https://www.instagram.com/viairmyles/

Facebook: https://www.facebook.com/viair.myles

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative: https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit: https://mindsharecollaborative.com/summit/

Get your playbook below click here:

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Success hinges on trust—both in your brand and your marketing approach. Mike Kim, a Brand Strategist, Speaker, and Author, shares valuable strategies for building that trust and mastering your marketing funnel. In this episode, we explore the core elements of successful marketing, from engaging customers through effective channels to nurturing relationships that last. Mike also reveals how seasonal marketing strategies can boost customer retention and keep your audience excited about your offerings.

Learn how to leverage marketing systems to maintain strong customer connections and drive long-term success. With practical tips on personal branding and messaging that converts, Mike provides actionable insights for transforming your marketing approach. Whether you're refining your current strategy or starting from scratch, Mike’s expertise will show you how to keep your audience loyal and excited about what you offer.

Don't miss our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to create more time and money freedom with proven strategies to grow your income without being tied to your practice 24/7. Download it now at https://bit.ly/42YnYki.

Timestamps

[00:01:53] Building successful health communities.

[00:05:32] Long-term marketing strategies.

[00:09:04] Marketing strategy evolution.

[00:12:26] The five-step business model.

[00:15:22] Long-term strategy vs short-term gains.

[00:18:09] Seasonal impact on marketing.

[00:21:37] Building trust and authenticity.

[00:25:48] Core business strategies.

[00:26:20] Marketing challenges in medical industry.

[00:29:26] Opening relationships through marketing.

[00:35:35] The fortune is in the follow.

[00:38:22] Seasonal marketing strategies.

[00:41:22] Consistency in business growth.

Memorable Quotes

"I know a lot of people these days say attention is the new oil and it's the new currency. It's not, it's trust. All of us who have provided services for our clients, our patients, you know, for many here who are listening and watching, it's trust that keeps them coming back. It's trust that allows them to refer others and send people your way." [00:04:14] – Mike Kim

"One of the things I always tell people is like, marketing isn't about closing a sale. It's about opening a relationship." [00:29:27] – Mike Kim

Connect with Mike Kim

Website: https://mikekim.com/

Instagram: http://instagram.com/mikekim

Facebook: https://www.facebook.com/realmikekim

LinkedIn: https://www.linkedin.com/in/mikekimtv/

Twitter: http://twitter.com/mikekimtv

YouTube: https://www.youtube.com/@YouAreTheBrand

TikTok: https://www.tiktok.com/@mikekimtv

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Picture this: your business is thriving, but are you really setting it up for long-term success?

Whether you plan to sell or not, preparing your business as if you will is a game-changer. In this episode, Ellen Long, an expert Exit Advisor, reveals essential strategies to optimize your business for a profitable exit. From mastering your finances to building the right team, Ellen’s expertise will help you boost your company’s valuation and secure your future.

Ellen breaks down the crucial steps of engaging an Exit Advisor early on, ensuring you’re not just reacting to offers but strategically positioning your business for maximum value. This isn’t just about selling; it’s about creating a legacy and having the freedom to make choices on your own terms.

Ready to take control of your financial future? Don’t miss out on our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to grow your income without being tied to your practice 24/7. Download your copy now at bit.ly/42YnYki and start building more time and money freedom today!

Timestamps

[00:00:43] Setting up a business to sell.

[00:03:37] Learning from past business mistakes.

[00:07:40] Valuation and EBITDA in business.

[00:11:52] Leveraging the power of story.

[00:14:39] Maximizing company value.

[00:16:17] Strategic acquisitions.

[00:20:02] Outsourcing and unique abilities.

[00:25:03] The importance of business rewards.

[00:25:48] Entrepreneurial vision and growth.

[00:27:18] Exit checklist and profitability analysis.

Memorable Quotes

"The best businesses are the ones that are ready to sell. So if you decide you want to sell your business or not, you're going to have a better business if it's ready to sell. Why? Well, it means that you have a management team in place, hopefully running the business so that you can work on it instead of in it." [00:03:07] – Ellen Long

"It really is looking at your business and saying, what is so strategic about my business? What amazing things have we built? How can we make them better? What is a buyer going to look at when you look at your company? So really for me, it's let's start looking at our company through the eyes of a buyer instead of a founder." [00:15:30] – Ellen Long

Connect with Ellen Long

Website: https://buildprovesell.com/

Instagram: https://www.instagram.com/ellenlongstyle/

LinkedIn: https://www.linkedin.com/in/ellenrlong/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

YouTube isn't just for cat videos; it’s a powerful tool for health business owners to skyrocket their growth. In our latest episode, YouTube expert Liz Germain reveals how to harness this platform as a robust search engine for lead generation and long-term success.

Liz dives into the evergreen nature of YouTube content, explaining how it continues to attract and engage viewers long after the initial upload. She also shares effective monetization strategies, including product sales, affiliate marketing, and brand deals.

Discover how your health business can benefit from YouTube's unique capabilities. Liz provides actionable tips for creating content that drives traffic and generates revenue, positioning your business for sustained growth.

By the end of the episode, you’ll understand how to turn YouTube into a reliable source of new clients and income streams. Don’t miss these invaluable insights that could transform your approach to online marketing.

Ready to take your health business to the next level? Download our FREE E-book, "The Health Professionals Playbook for Adding Multiple Streams of Income," and uncover the secrets to creating more time and money freedom. Get your copy now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:02:51] YouTube for business owners.

[00:06:06] Evergreen nature of YouTube.

[00:10:10] YouTube health features.

[00:13:06] YouTube keyword research insights.

[00:15:06] Quality of video content.

[00:19:00] Importance of audio quality.

[00:21:11] Translator tools and local dialects.

[00:23:18] AI-generated content regulations.

[00:27:26] Audience growth strategies.

[00:32:26] Monetizing YouTube channels.

[00:35:44] YouTube monetization strategies.

Memorable Quotes

"The functionality of YouTube is very much, they're spending a lot more time with you. And so the relationships that can form on YouTube, the easier conversions on the backend of those relationships is really a huge differentiator versus somebody spending a few seconds on a reel or on a TikTok video." [00:03:16] – Liz Germain

"There's only three reasons people go to YouTube ever. It's education, inspiration, or entertainment. So when it comes to health experts, you're going to mostly, most of the time, you're going to be heavy on the education piece." [00:29:30] – Liz Germain

Connect with Liz Germain

Website: https://lizgermain.com/ & https://channelamplifier.com/

Instagram: https://www.instagram.com/lizdoesvideo/

Facebook: https://www.facebook.com/lizdoesvideo/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Healthcare is at its best when it reflects the diverse communities it serves, yet representation remains a significant challenge. Today’s episode unpacks the critical issue of diversity in healthcare, focusing on the barriers that practitioners of color face. With insights from Lauren Powers, head of our new Practitioners of Color Initiative, you'll gain an understanding of the unique health challenges within communities of color. Together, we’ll explore actionable steps to foster a more inclusive healthcare environment.

Lauren shares compelling stories and success strategies, highlighting the importance of exposure and opportunities for diverse practitioners. We’ll dive into the specific health issues affecting communities of color and the systemic changes needed to address these disparities. You'll walk away with a deeper appreciation for the necessity of representation in healthcare and how it benefits everyone. This episode is packed with real-life examples and practical advice for creating a more equitable healthcare system.

Don't miss out on this powerful conversation and be sure to grab your FREE copy of The Health Professionals Playbook for Adding Multiple Streams of Income. Learn the secrets to achieving more time and money freedom with proven strategies that can help you grow your income without being tied to your practice 24/7. Download now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:01:04] Practitioners of Color Initiative.

[00:05:51] Environmental toxins in the black community.

[00:08:02] Black maternal health issues.

[00:11:28] Lack of diversity in healthcare.

[00:15:57] Identifying and supporting practitioners of color.

[00:18:40] Importance of diverse medical practices.

[00:20:21] How to get involved.

Memorable Quotes

"The exposure and access to practitioners of color who, you know, are doing cool things and making waves in medicine, it's just needed. It really is needed. It is needed for us to have a space and a circle and an environment for the functional medicine and the integrative and alternative holistic practitioners of color who are practicing medicine and health in a way that affects their community and the community at large." [00:03:52] – Lauren Powers

"When you are able to practice medicine the way that you feel it in your heart and soul, and your message is getting out to the right people, this is just the time. Everybody's trying to heal. And everybody is trying to find their path to wellness and longevity. And damn it, if we can't put these people in the forefront, I mean, what are we doing? We're doing something. Well, that's what we're doing." [00:18:30] – Lauren Powers

Connect with Lauren Powers

Instagram: https://www.instagram.com/iamlaurenpowers/

LinkedIn: https://www.linkedin.com/in/lauren-powers-358a979/

TikTok: https://www.tiktok.com/@iamlaurenpowers

Links Mentioned In This Episode

Collaborative for Practitioners of Color: https://go.mindsharecollaborative.com/poc-1

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Video testimonials hold the key to unlocking higher conversions and fostering genuine trust with consumers. In this episode, Dan Lievens, Founder of Share One, shares powerful insights on how incorporating authentic video testimonials can transform your health business. Learn about the impressive impact of video on conversions, including how it can increase them by up to 62%, and the importance of storytelling in connecting with clients.

Dan explores the necessity of building trust in today’s landscape filled with fake reviews and AI-generated content. He emphasizes the significance of authenticity and how video testimonials can enhance marketing efforts, engaging your audience effectively. Discover actionable strategies to leverage the power of video and elevate your health business to new heights.

Don’t miss out on transforming your practice! Also, grab your FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income, and learn how to stop trading dollars for hours. Discover proven strategies to grow your income without being tied to your practice 24/7 by downloading it here: https://bit.ly/42YnYki.

Timestamps

[00:01:21] Video testimonials for business growth.

[00:05:23] Using video testimonials for conversions.

[00:08:52] Transformational experiences for inspiration.

[00:12:07] Trust issues in online reviews.

[00:14:18] Authenticity of video testimonials vs AI.

[00:17:29] Creating impactful video testimonials.

[00:21:37] Crafting impactful soundbites.

[00:24:57] Keeping testimonials relevant.

[00:27:56] Testimonials impact marketing strategies.

[00:28:38] Additional statistics and case studies.

[00:30:21] Dan's book recommendation.

Memorable Quotes

"If you were to include video testimonials as part of your marketing, and I mean, when sending a proposal, an email, newsletters, websites, ads, landing pages, all those things, if you start using video testimonials inside of your marketing online, you will see an upwards of 62% in your conversions. And that's absolutely mind-blowing. And it goes to show really what our consumer is looking for today.." [00:05:20] – Dan Lievens

"Having video testimonials is going to be way better and way stronger than written testimonials because anybody can go to chat GPT today. Not everybody today can generate good video testimonials." [00:16:18] – Dan Lievens

Connect with Dan Lievens

Website: https://www.share.one/

Instagram: https://www.instagram.com/danlievens/

LinkedIn: https://www.linkedin.com/in/dlievens/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Success is rarely a straight line; it often involves setbacks and failures along the way. Entrepreneur and Best-Selling Author Mike Michalowicz's journey from massive success to hitting rock bottom is nothing short of riveting.

Learn how he bounced back and built multimillion-dollar companies again, armed with insights that can transform your business. Mike reveals his strategies for growing healthy, profitable companies and building unstoppable teams. His new book, "All In," offers a powerful roadmap for creating a mission-driven business that not only thrives but also serves a greater purpose.

This episode delves into the significance of having a clear purpose in business and why profitability from day one is crucial. Mike shares actionable advice tailored for health professionals, including doctors, fitness instructors, nutritionists, and health coaches. Discover how to align your personal mission with your business goals and leverage profit-first strategies. By the end, you'll be equipped with the tools to elevate your health business to new heights.

Ready to stop trading dollars for hours? Download our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income, and uncover proven strategies to create more time and money freedom. Maximize your earning potential with minimal effort by adding additional income streams to your portfolio. Get your copy here: https://bit.ly/42YnYki.

Timestamps

[00:04:12] Mike's journey: success and failure.

[00:09:15] Purpose beyond making money.

[00:14:13] Doctors being profitable for patients.

[00:20:06] Price dictates perception.

[00:20:27] The impact of pricing on perception.

[00:25:41] The power of investment.

[00:29:08] Creating a new paradigm.

[00:30:47] Individual missions in alignment.

[00:35:26] Finding roles team members love.

[00:39:41] Profit first strategy.

[00:40:36] Rethinking doctor titles.

Memorable Quotes

"I would argue everyone is wired for wealth. That's our natural tendency, is for accumulation. If you look back to the Neanderthal days, we sought out and hunted to accumulate, collect, and store. It's our natural wiring. We just simply need to now use principles that work with our natural wiring." [00:16:23] – Mike Michalowicz

"I think the number one form of marketing in the world, the most impactful form of marketing that is least considered is price because price dictates perception." [00:19:53] – Mike Michalowicz

Connect with Mike Michalowicz

Website: https://mikemichalowicz.com/

Instagram: https://www.instagram.com/mikemichalowicz/

Facebook: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

YouTube: https://www.youtube.com/@MikeMichalowiczOfficial

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

The truth about our healthcare system and its shocking gaps in metabolic health might surprise you. In this episode, we explore the impact of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) on funding metabolic health interventions tax-free.

Learn how utilizing these accounts can transform health outcomes through better access to healthy foods, supplements, and exercise. Our special guest, Calley Means, Co-Author of the New York Times bestselling book, Good Energy, and Co-Founder of TrueMed, shares his groundbreaking insights on revolutionizing healthcare.

Discover how TrueMed is leading the charge in allowing tax-free funds to support metabolic health, and how this innovative approach is reshaping the healthcare landscape. We delve into practical steps health providers can take, including writing letters of medical necessity, to unlock these benefits for their clients. This episode sheds light on the pivotal role metabolic interventions play in preventing and reversing chronic diseases.

And are you ready to uncover the secrets to financial freedom? Don't miss out on our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Learn how to grow your income without being tied to your practice 24/7. Download it now and start maximizing your earning potential with minimal time and effort: https://bit.ly/42YnYki.

Timestamps

[00:01:31] Advocating for policy change.

[00:03:42] The healthcare system's incentive to silo.

[00:07:18] Radicalization through health podcasts.

[00:10:48] Atomic Habits and Good Energy.

[00:14:09] Chronic disease and economic incentives.

[00:18:23] Personalized healthcare solutions.

[00:21:24] The bottoms-up revolution

[00:23:26] Rise of functional medicine solution.

[00:27:25] Mainstream media and COVID.

[00:30:36] The healthcare system consolidation.

[00:34:12] Grocery store layouts and health.

[00:36:29] Assault on children with sugary cereals.

[00:39:19] Tax-free qualified medical expenses.

[00:44:39] HSA-FSA funding for healthcare.

[00:47:27] Health Savings Accounts gaining momentum.

[00:51:35] Simplifying HSA and FSA process.

[00:53:42] HSA, FSA benefits for companies.

[00:56:41] Finding passion for a cause.

[01:00:30] Positive vs negative framing.

[01:05:03] Authenticity in writing and marketing.

[01:06:17] Content creation in healthcare.

Memorable Quotes

"FSAs and HSAs. So this, if you don't fully understand it, I think is really actually the wedge where we can change healthcare. These are tax-free accounts that 80% of the Americans have access to." [00:38:26] – Calley Means

"I want every company, every American to know that you have the right to work with your doctor for a letter of medical necessity, for red light therapy, for saunas, cold plunges, supplements, healthy food, exercise. So, I just want to be clear. Doctors should be doing that." [00:50:01] – Calley Means

Connect with Calley Means

Website: https://calleymeans.com/

Instagram: https://www.instagram.com/calleymeans/

LinkedIn: https://www.linkedin.com/in/calley-means-a29b5512/

Twitter: https://x.com/calleymeans

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1