In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

- Campaigns feature to easily manage and track video content at scale (00:25:59)

- AI auto-editing to instantly apply branding with no editing required (00:32:46)

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this Podcast episode published on the VMJPod, Hung Lee (Editor and Community builder at Recruiting Brainfood), and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention, and why VideoMyJob is the optimal platform for large-scale, high-volume Talent Attraction.

Key topics covered include consumer shifts towards video, challenges companies face with video, best practices on video strategy, and a demo of VideoMyJob's product.

Key Discussion Points:

(00:00 - 00:02) - Shifts in media consumption habits towards online video

(00:02 - 00:05) - Challenges employers face with using recruitment video

(00:14 - 00:18) - Integrating video content strategy with candidate psychology and journeys

(00:05 - 00:07) - Leveraging employee stories and perspectives for trust and authenticity

(00:30 - 00:33) - Enabling recruiters and employees to create quality video at scale

(00:31 - 00:52) - Demo of VideoMyJob's workflow for video campaigns and asset management

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander interviews Poncho Rivera-Pavon, a senior consultant in the employee branding team at Deloitte Australia.

Poncho discusses how Deloitte is revolutionizing their graduate recruitment marketing strategy using video testimonials. He shares details on how his team implemented VideoMyJob to efficiently gather 102 authentic employee stories from graduates across Australia in just 4 days. Plus how they plan to use this video content to boost engagement on graduate job sites

Jump to Key Highlights:

(00:01:09) - Deloitte hires over 3,000 graduates per year, so creating recruiting content at scale is challenging

(00:01:58) - Previously relied on internal creative teams, which meant post-production took a long time

(00:03:29) - Briefed graduates across Australia on how to use VideoMyJob self-serve platform

(00:04:11) - Graduates filmed video responses to questions from the comfort of their own home

(00:05:41) - Entire project done in 4 days; would have taken over a month without VideoMyJob

(00:07:19) - VideoMyJob auto AI editing feature meant 0 editing required

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander interviews Jamie Holder, the Head of Talent Acquisition at MUFG Retirement Solutions (formerly Link Group) about how they have implemented video and the VideoMyJob platform into their talent strategy.

Listeners can expect to learn about MUFG Retirement Solution's journey with video, the business case Jamie developed to get executive support, and key lessons and next steps for leveraging video across the employee lifecycle.

Jump to Key Highlights:

(00:00:57) - Prior to VideoMyJob, MUFG Retirement Solutions had limited use of employee perspectives with only a few static employee quotes on their career site

(00:04:34) - Jamie made the business case for VideoMyJob by showing the cost savings compared to using an agency as well as how video could be used across the employee lifecycle like onboarding and training

(00:12:18) - Getting time in employees' calendars was the main adoption challenge rather than willingness to participate

(00:13:53) - Having an existing EVP project made it easier for Jamie to develop content frameworks aligned to what employees valued

(00:16:39) - Next steps are embedding video for internal mobility and career pathways as well as further integrating video into their candidate engagement process

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander interviews Allegra Di Norcia, the Talent Acquisition Analyst at Skout Solutions.

Skout Solutions is a joint venture between Ventia and Randstad focused on recruitment for Ventia.

Allegra shares insights into how Skout Solutions has leveraged VideoMyJob to improve their employer brand, engagement, and reach. Listeners can expect to learn about the benefits and challenges of using video in talent acquisition, as well as tips for creating great recruitment videos.

Jump to Key Highlights:

(00:01:38) - On their previous recruitment marketing tactics of using mainly static images and text

(00:03:41) - On their strategic goals for VideoMyJob

(00:05:03) - On the key benefits seen from using VideoMyJob

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander interviews Angela Goldman and Nicole Keating who lead the Talent Team at Greencross, a large veterinary network.

They discuss Greencross's journey adopting video into their recruitment marketing strategy over the past year using VideoMyJob.

Jump to key highlights;

- Why Grain Cross started using VideoMyJob: to showcase their culture and work environments in an authentic way to candidates at all levels, from clinics to specialty hospitals (00:46)

- Benefits seen: Increased employer brand awareness, significant cost savings over agencies, improved candidate engagement (03:21)

- Getting non-camera-friendly employees on video still a challenge, but leading by example and showing more peer videos helps (07:19, 07:29)

- Success = More content volume and diversity, complete branded StoryFeed, expanding to specialty hospitals (11:17)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, Brittany Anderson interviews Brie Mason, the founder of Employer Brand Mason, on activating an employee value proposition (EVP) through an organisation's career site. They explore the critical role a content-rich career site plays in conveying your EVP and share best practices for optimising it to boost candidate conversion.

Jump to key highlights:

- The career site serves as the "storefront" for showcasing your employer brand and EVP to candidates (00:02:07).
- Many companies have insufficient quality and depth of content on their career sites to effectively communicate their EVP (00:06:58).
- Real employee stories and perspectives add credibility and help candidates envision life at your company (00:12:29). Go "deep" on each aspect of your EVP with detailed content (00:13:39).
- Measure and understand where high candidate drop-off rates are occurring in your site's application process (00:25:40). Use this to optimise site experience.
- Conversion rate = # of applications generated from your site / total site visitors. This conversion rate is often surprisingly low (00:26:34).
- Employee advocacy, especially through video testimonials, is the #1 way to build an employer brand (00:16:52).

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If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!