Showing titles in Business Aspects

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

Eddie Mannix and Howard Strickling are virtually unknown outside of Hollywood and little-remembered even there, but as General Manager and Head of Publicity for Metro-Goldwyn-Mayer Studios, they lorded over all the stars in Hollywood’s golden age from the 1920s through the 1940s—including legends like Garbo, Dietrich, Gable and Garland. When MGM stars found themselves in trouble, it was Eddie and Howard who took care of them—solved their problems, hid their crimes, and kept their secrets. They were “the Fixers.”

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

Peter Shapiro is perhaps the most notable independent concert promoter since Bill Graham. He owned the legendary Wetlands in Tribeca and has gone onto much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Portchester, producing U2 3D, and promoting the Grateful Dead's 50th anniversary tour ("Fare Thee Well") featuring the Core Four and Trey Anastasio... and so much more. In The Music Never Stops, Shapiro shares the inside story of how he became a tremendous powerhouse in the music industry

The Directors, Take Three offers dozens of masterful insights on the craft of directing from such renowned filmmakers as Robert Altman, Wes Craven, Alan Parker, Tim Burton, Steven Spielberg, and Barry Levinson. Here are details of their experiences making a variety of classic films from Nashville to Nightmare on Elm Street, Rain Man to Raging Bull, and Pee Wee's Big Adventure to Schindler's List.

For 60 years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus---created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King---an entertainment empire called DreamWorks.

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry?

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

Imagine turning your music into a lucrative income stream within months, even if you've been mystified by the complex world of music licensing for years. Do you feel overwhelmed by the idea of navigating the music licensing landscape? Are you unsure of where to begin on your journey to licensing your music for movies, TV shows, and video games? Perhaps you're feeling trapped in a cycle of uncertainty, not knowing how to protect your rights, negotiate a winning deal, or create fruitful opportunities.

The Voice Over Blueprint: Get Found, Get Heard, Get Hired Break into the world of voiceover and build a thriving business with The Voice Over Blueprint—your step-by-step guide to success in the industry. Whether you're a beginner looking to land your first gig or an experienced talent ready to take your career to the next level, this book gives you the tools to get found, get heard, and get hired. Inside, you'll discover how to: Build a standout brand that attracts clients and sets you apart. Create high-quality recordings from a home studio that works for you.

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

How long will you wait to live your dreams? Maybe you're just starting out and are unsure where to invest your time and energy. Maybe you've started and stopped so much already that your fallback plan has become the only plan. Maybe you've simply lost touch with your creative self. In Hollywood Confidential, Steve Jones shares his twelve secrets to success he's gathered from some of today's most powerful voices in entertainment.

Whether it is a director insisting on a final cut, a star demanding a bigger motor home, a producer holding the line on a budget, or a grip with a gripe, it seems that the world of moviemaking is nothing but Sturm und Drang. Shoot Out presents a raucous look at how movies get made and the players involved, from writers, producers, directors, and stars to agents and marketers. For film buffs, aspiring filmmakers, students, and anyone else intrigued by the inner workings of Hollywood, this is the quintessential take on the how, who, what, and why of the film business.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Philip Carlson was the first agent to sign Phillip Seymour Hoffman, Billy Crudup, Liev Schreiber, Claire Danes, Idris Elba, Kyra Sedgwick, Adrien Grenier, and Paul Giamatti. He has represented Viola Davis, Kathy Bates, Brian Dennehy, and W.H. Macy among many and gifted others. He shares his practical trade secrets in this extraordinarily comprehensive guide on how to get into show business.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.