Showing titles in Business Writing

Kristie Macrakis combines a storyteller's sense of drama with a historian's respect for evidence in this pause-resisting history of intrigue and espionage, love and war, magic and secrecy. From the piazzas of ancient Rome to the spy capitals of the Cold War, Macrakis' global history reveals the drama and importance of invisible ink. From Ovid's advice to use milk for illicit love notes, to al-Qaeda's hidden instructions in pornographic movies, this book presents stories of secret messaging that chart its evolution in sophistication and its impact on history.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

Do you want to learn how you can make money on Amazon by selling ghostwritten books, your self-written books, or any kind of low-content/activity book? With the help of this book, you will learn everything about producing, publishing, and marketing books on Amazon that can generate income for you every month for a long time to come. It includes the same strategies I use myself, and that has helped me to make over $100,000 in royalties from the books I've published on Amazon.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Book coach Cathy Fyock doesn’t tell you how to create a Blog2Book - she shows you! If you’ve been writing weekly blog posts for a year, you likely have enough content for your own book. In this easy format, Cathy provides you a framework along with tips and tools to create your own book quickly!

Best Book Awards winner: Real Estate Books: 2016 International Book Awards winner: Real Estate Books: 2016 If you’re constantly being asked, “How do I invest in property?” then a book will create more hours in your day by reaching more people than speaking one to one. It’s a powerful business card that makes you stand out from your competitors. It’s also a legacy for years to come. You may have valuable knowledge that you want to share with others. But if you’re a property investor or landlord, you may wonder how to write or publish a book. This guide gives you every strategy ...

Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

There is an art to writing an article that prompts the reader to make a decision to do something. That's the narrow focus of the book that you are listening to right now. You will learn how to create an article that gets a reader interested, entices them, informs them, and causes them to make a decision by the time they are finished.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

International best-selling author William Stanek helps you get the edge you need. Whether we like it or not, writing is a part of our every day lives and to get by you need an edge. Enter Effective Writing for Business, College & Life: the down in the trenches writing resource you need to be successful. Use this concise guide to help you: write essays, papers, and dissertations; create reports and presentations; develop articles, stories, and novels; publish online, and CD-ROM.

Are cover letters still necessary? Absolutely, and now more than ever, it's critical to get them right so you can stand out from the masses and tell some of your story before landing an interview. It's your opportunity to show your enthusiasm for the role, along with your skills and experience. In this book, we'll talk about how to complement your resume with an awesome cover letter.

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for keeping up and being productive—even under tight time constraints and concentration-sapping obstacles.

Ninja Future is an essential listen for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done, but society itself.

** Updated and Expanded July 2021 with new material ** Self-publishing a book has never been easier. Print on demand and eBook technology has made the process of self-publishing available to anyone without many upfront costs. However, there are certain steps to self-publishing you need to know. However, there are certain steps to self-publishing that you need to know. We have been publishing books since 2008 and want to share what we have learned with you. In this book, we cover everything from the different companies and costs, to copyright information and book design. What you will learn:...

Struggling to Lead Effectively? Discover How to Transform Your Leadership with "How to Lead with Conviction" Are you finding it challenging to inspire your team, overcome leadership obstacles, or achieve career fulfillment? How to Lead with Conviction is your comprehensive guide to mastering leadership skills that fuel your passion and persistence, leading across generations, and improving employee well-being. Dive deep into effective leadership strategies, inspirational leadership techniques, and transformational leadership principles that will elevate your career and drive organizational ...

This audiobook offers instruction on living the freelancer dream. It explains in simple terms the procedures and tactics to help you get started on this new way of life. It will also define some legal terms and give you practical tools for a head start on your freelancing career.