Showing results by author "Tom Brooks" in All Categories

Reducing your organization’s cyber risks requires a holistic approach - similar to the approach you would take to address other operational risks. As with other risks, cyber risks can threaten. Managing cyber risks requires building a culture of cyber readiness.

Why Your Business Needs to Be in a Directory: The Digital Age’s Yellow Pages is the ultimate guide for small‑business owners and marketers who want to boost online visibility and growth through directory listings. This handbook explains how modern directories like Google Business Profile, Yelp, AprofitableDay.com and industry‑specific platforms have replaced print Yellow Pages, offering real‑time updates, user reviews, and SEO power. Inside, you’ll discover how consistent, keyword‑rich listings improve local search rankings, attract targeted traffic, and earn backlinks that ...

Cybersecurity experts agree: No one security measure is foolproof to defend against attacks. Ransomware is a new threat. It comes from nowhere and can potentially lock you out of your data and applications until a ransom is paid, making it difficult to recover. These cybercriminals are extremely skilled and motivated. They want to access as much confidential personal information as possible. Security specialists recommend using every tool at your disposal, including draconian measures like backups, encrypting data files, redacting sensitive information on your devices and firewalls.

When it comes to keeping your own personal safety, you may be getting bombarded with articles and marketing agents trying to pull you towards their firms; you need to make sure that you are equipped with the correct information before you set out on the journey to protect yourself, and your personal information forms the dangers around you. Before you dive into the market and the complexities of cybersecurity, it’s highly important that you know what you’re getting into; this book promises to guide you through it all!

This book is your fast-track guide to getting noticed online—without breaking the bank. Whether you're a small business owner, freelancer, or side hustler, this practical, no-fluff guide gives you five smart, low-cost (or free!) strategies to start driving real traffic to your website today. Inside, you’ll learn how to: Optimize your Google Business Profile for local visibility Leverage quick, engaging social media posts that actually bring clicks Write short blog content that Google loves (even if you're not a writer) Get powerful backlinks through smart directory listings like ...

Max Harrison begins his journey as an eager intern at WLGF, a small-town radio station in Greenfield, where he quickly becomes captivated by the energy of live broadcasting—and by Evelyn Porter, the station’s warm and confident receptionist. Their connection grows from late-night chats in the studio to genuine friendship, and soon, love. Together, they navigate the excitement of building careers at WLGF and the challenges of starting a family, finding comfort in small moments like dancing to vinyl records at home and sharing quiet confessions under the stars. Over the years, Max’s ...

“5 Ways to Boost Online Presence & Attract Customers Today” is a no‑fluff playbook for resource‑strapped entrepreneurs who need results before their coffee gets cold. After a whip‑smart introduction that shames “maybe later” procrastination, author Tom Brooks distills digital success into five non‑negotiables. Brooks reminds readers that every 60 seconds 6 million people shop online and a competitor wins because their site loaded 0.8 seconds faster. Chapter 1 fixes the foundation—site speed, mobile‑first layouts, Google Core Web Vitals, and crystal‑clear value ...

"The Worth of Loyalty: How to Calculate and Maximize Customer Value" emphasizes the crucial role of customer loyalty in today's competitive business environment. The book explains how loyal customers, who are deeply connected to a brand, significantly impact revenue through repeat purchases and higher spending. It provides actionable strategies such as personalized communication, exceptional service, and effective loyalty programs to build and maintain this loyalty. By leveraging technology and data analytics, businesses can personalize customer experiences and measure loyalty through ...

In today's competitive business landscape, it's crucial for companies to find innovative ways to stand out from the crowd and attract customers. One powerful tool that can help achieve this is listing your business in a reputable search directory. This chapter explores the various benefits of listing in a business search directory and how it can contribute to the growth and success of your brand.

As the sun rises over the tranquil waters, casting a golden glow on the horizon, you find yourself drawn to the allure of kayaking. The rhythmic sound of water gently lapping against the kayak's hull beckons you closer, promising a world of adventure and serenity. In this chapter, we will delve into the joy of kayaking and explore its numerous benefits.

In a world that grows more interconnected by the day, it seems paradoxical that loneliness has become a pervasive and persistent problem. The advent of social media, high-speed communication, and global travel should, in theory, have brought us closer together than ever before. Yet, as a society, we find ourselves grappling with an epidemic of loneliness and isolation that threatens our well-being, our productivity, and our very sense of belonging. Loneliness is not merely a fleeting feeling of discomfort or a transient state of disconnection. Rather, it is a profound and often chronic ...

Congratulations on taking the first step towards becoming a United States citizen! The decision to pursue naturalization is a significant one, and it demonstrates your commitment to embracing the rights, responsibilities, and privileges that come with being an American. As you embark on this journey, it is essential to understand the naturalization process, including the eligibility requirements and the tests you will need to pass to demonstrate your knowledge of U.S. history, government, and the English language. The naturalization process can seem daunting at first, but with the right ...

Our mindset plays a significant role in determining our behavior. It is the lens through which we perceive the world and interpret events. A positive mindset empowers us to approach challenges with resilience and optimism, while a negative mindset can lead to self-doubt and limiting beliefs. By recognizing the connection between mindset and behavior, we can consciously choose thoughts that support positive habits.

Summary (200 words): Your Path to U.S. Citizenship – U.S. Citizenship Guide is a comprehensive roadmap for immigrants navigating the naturalization process. More than just a test-prep manual, the book emphasizes the personal transformation and civic commitment that come with becoming a U.S. citizen. It begins by explaining the meaning and responsibilities of citizenship, then walks readers through every step: confirming eligibility, completing Form N-400, attending the biometrics appointment, preparing for the interview, passing the English and civics tests, and taking the Oath of ...

The Increasing Loneliness in Modern Society is a compelling exploration of the pervasive isolation that defines much of contemporary life, offering readers both insight and actionable solutions to foster meaningful connections. The book delves into the historical and societal shifts—such as the move from tight-knit rural communities to anonymous urban centers, the rise of remote work, and the double-edged impact of technology—that have fueled a loneliness epidemic, with nearly 50% of Americans reporting feelings of isolation. It examines the psychological roots of loneliness, from ...

It is common knowledge that customers value customer reviews. New studies show 94 percent of consumers use online customer reviews in their buying decisions. As a business owner, you might think: How important are customer reviews for my business? Well, the answer is simple. You do not have to be a math genius to know that if your customer base provides five-star reviews, you will have a much better chance of ranking higher than your competitors on Google and other search engines. The truth: It is a "no brainer" to take advantage of this type of local SEO and grow your business.

It is common knowledge that customers value customer reviews. New studies shows 94 percent of consumers use online customer reviews in their buying decision. As a business owner, you might think "how important are customer reviews for my business"? Well the answer is simple: You do not have to be a math genius to know that if your customer base has five-star reviews, you will have a much better chance of ranking higher than your competitors on Google and other search engines.

People love radio. It's been the most effective way to get your message across to a wide audience for decades. The written word, on the other hand, doesn't really have the same level of power that radio has. You can't hear a blog post about your product name, but you can hear us talking about it on your favorite podcast or in an audio commercial for your website. Audio files take up less bandwidth than their written counterparts, and this means that you can reach people from across the world with relative ease.

Tons of people have great ideas for starting their own businesses but never carry them out because they don't know where to start or what steps to take. A business plan provides you with a road map to follow so you can go from having an idea to actually creating a successful business that makes money. The first part of this book covers the 10 recommended steps for starting your business by the SBA, along with my explanation of each in more detail. The second part of this book covers the most important part of any business.

Are you scared of identity theft? Do you constantly fear that your personal data can get leaked? We need to have cybersecurity. Cybercrimes are increasing every day because of the exposure to the information related to our identity that is readily available on cloud services. This is a complete guide that will provide you with all the necessary information that you would want to know about cyber security. We should always remain alert so that we can avoid their occurrence completely.