Showing results by narrator "Sean Pratt" in All Categories

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

This book demonstrates how nonscientific ideas have been encoded deep into our technological infrastructure. Offering a rigorous, fresh perspective on how technology has brought us to this place, Rage Inside the Machine challenges the long-held assumption that technology is an apolitical and amoral force.

Surveys show that more than 40 percent of employees report seeing ethical misconduct at work, and most fail to report it - killing office morale and allowing the wrong people to set the example. Collegiate professor G. Richard Shell has heard work misconduct stories from his MBA students which inspired him to create this helpful guide for navigating these nuances.

Brainblocks are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal. Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals.

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Business gurus come and go. But not Peter Drucker, who remains a towering figure, widely regarded to be the father of modern management and the world’s most influential business thinker. Drucker’s uncanny ability to codify management practices and predict future trends has ensured his lasting impact. i>The Practical Drucker culls 40 of Drucker's most important how-to lessons, each interpreted for today’s business challenges and illustrated with fascinating stories and examples.

Author Kevin Lowry's journey to Catholicism is fascinating, often funny, and demonstrates God's unfailing, patient love for all of us. A preacher's kid at a Catholic university, Kevin Lowry settled into a double major in beer and billiards soon followed by uncomfortable run-ins with pious students, failing grades, increasing anxiety, a missing night, and the startling realization that some fellow students actually attended Mass the morning after a party instead of sleeping it off. After getting kicked out, Kevin got his act together, got the MBA, and also got the girl.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

The bonds we are capable of feeling toward other people - how we know and belong to one another - provide fascinating glimpses into the intricacies of human behavior. Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness.

The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.Colvin's 10 solidly grounded strategies will increase your company's competitiveness and build its long-term value.

Today's boardrooms are filled with executives wringing their hands over such concerns as product decisions, the new consumer, and financial results, and even if they find a solution, all their work will only have a granular effect on real growth. Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to unbelievably invent more time, catapult your energy, and boost the productivity of your resources.

The Civil War posed a critical test of the young nation's character, endurance, and will to survive. Coming only two generations after the nation's founding, the secession of Southern states challenged the very existence of the United States. "America's most monumental drama and morality tale" comes alive in this brilliant collection from America's leading history magazine, as selected by its current editor-in-chief, Edwin S. Grosvenor.

Economist on Wall Street is a collection of work from 1955 to 1970. The audio is especially interesting because so many of Bernstein's observations reflect the most important issues of the present - the outlook for inflation and its control, the intricacies of monetary policy, the future of the dollar, and the dilemmas of household finances. Bernstein was also concerned with developments in portfolio management, including the new influence of institutional investors and rules for optimal asset mixes.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

How many times have you had an idea that you were really passionate about - one that you really believed was important? How many times have you waited until you had the perfect amount of time or the perfect environment or the perfect set of circumstances to act on that idea? How many times have your ideas vanished into thin air because those "perfect" opportunities never came? No more. We've been on a two-decade quest to find better ways to take action on our ideas - and share those strategies with others.

New York pastor Timothy Keller is known for his ability to connect a deep understanding of the Bible with contemporary thought and the practical issues we all face in our lives. My Rock; My Refuge - his first devotional, consisting of all new material - offers inspiration for every day of the year, based on the book of Psalms. Here Keller helps listeners apply the principles he laid out in Prayer: Experiencing Awe and Intimacy with God.

From the instant they spotted the forlorn puppy in the kennel, as she stared at them with her intense eyes, Cindy and Peter Martin knew she was the one for them. Almost immediately, Perth became a central part of the household, a dog for all dogs. Always left to run free, Perth became an indefatigable explorer, often gone for hours or entire days, but her infallible compass always brought her back home. From her adoption in upstate New York, her incredible survival in the wilderness of Vermont to her later adventures in the English countryside, Perth displayed the same devotion, unshakable trust, and unstinting love.

Positive psychology - with its focus not on mental "disease" but rather on what actually makes people happy - has revolutionized the way that we look at mental health. What many people don't realize, however, is that positive psychology is not as young a field of inquiry as we think. In fact, according to Joseph Emet, the original positive thinker was the Buddha himself.

"Hold On with a Bulldog Grip and Chew and Choke as Much as Possible": The Grand Offensive: (May–August 1864): The Spring Offensive is launched. A bogus presidential proclamation calling for volunteers and prayers causes panic throughout the North. Grant and Lee battle for six weeks until severe losses force them to a halt. Congressional Radicals pass a bill that will allow Southern States readmittance to the Union as long as they give an oath that they never supported the Confederacy. Southern leaders spread bogus peace overtures. Lincoln reaffirms his commitment to the Emancipation.