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Tuned In
- Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
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Publisher's summary
A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.
Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't.
Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders.
If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and � most importantly � how you can become an organization they trust.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
What listeners say about Tuned In
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Thomas J Brannelly
- 02-21-09
Good Business Book
This is a good business book. It is relevant in it's examples and it speaks well to those who are seeking insight from it. I compare it to "4 Hour Work Week (T. Ferriss)." in that it doesn't just tell you theories with inspiring success stories. It tells you what to do! I can see many of the strategies taught in this book, being "handbook" material for one's business.
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1 person found this helpful
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- Mark Belanger
- 03-07-20
Fantastic book
This is a great book. Extremely pragmatic, well-written, and well-read. It is a book that will open your eyes to creating successful ideas and businesses if you aren't following their approach already. I will be going back through it, and will be implementing each step one-by-one. I'll be buying the hardcopy as well just to flip through and follow. I find this easier when trying to study. This book was a recommendation from an entrepreneurial friend and was a timely recommendation indeed. Excellent ideas. Highly recommended.
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Overall
- John
- 05-12-09
Kind of good, but ....
There are a lot of good thoughts in this book, but I do not think there is any magic here. Listen to your customers (but don't listen too much) and listen to potential customers. The concepts are not totally consistent, and the narration is not offensive, but is sleep inducing. Could have been covered in about half the time.
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1 person found this helpful
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Overall
- Kimberly
- 06-07-09
This book is absolutely awesome
I do not know how many times I have listened to this book. I get something great from it everytime I listen. Use this book to help you get out of the same old way of thinking about things. Give it a chance, and you will generate great ideas.
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Overall
- Mathrew
- 04-21-09
My Opinion, Although Important, is Irrelevant...
If you don't get it now, read the book and you will. I thought I was a savvy marketeer until I read this book. Armed with the knowledge I learned from these authors, I am sure that my website www.hotelmingle.com will be a huge hit. Thanks for the invaluable lessons. I will be applying the 6 steps to make my company a resonator.
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Overall
- Anshul
- 09-15-08
MIND CHANGING!
I thik its excellent for both start-ups as well as current business owners and managers at all levels.
While it is a must read for CEO's even managers and Junior managers should read this.
Anshul Singhal
CEO
JSWBS
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4 people found this helpful
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Overall
- Ricardo Sousa
- 01-03-09
Tuned In - The title says it all
The Publishes Summery is a good introduction of its content. I am not going to add much more to it.
As for me, I have to say a, Yes!
It is an interesting, revealing, enjoyable audio book to listen to.
It gives an insight as to the right approach companies and corporations should strive to tune in to, when embarking on new research ventures.
I will rate this audio book title, a worthy 4 star.
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- Blair C
- 05-08-18
Every marketer and entrepreneur should read this
this book reminds us that it's not just customers who drive our business, but it's the prospective customers who drive exponential growth.
this book gives you a framework for how to develop the tools and framework to listen and prosper.
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Overall
- Jeff Patterson
- 03-11-10
a little disappointing
I don't know if it was the narrator or the author but the sentence structure was very juvenile listening. Once I got past that I still wasn't impressed with the content. I would estimate that I thought 20% of the book was informative the rest was... disappointing.
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1 person found this helpful
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Overall
- Matt
- 08-28-09
Painfully Dull
I can't help thinking that the good reviews that I see here have been bought or faked.
Think Seth Godin, without any of his character, charm, wit or, engaging style of writing and reading.
The writing here is dull, featureless and loaded with jargon and technical language. It's a real struggle to listen to.
What's more, the guy reading it projects all the character of a discarded toothpaste box.
There's no doubt that their message has some merit. But what pity that they're so inept at conveying it. I mean REALLY inept.
They love jargon, they love inventing their own special little technical terms - just for them. They have their own language.
Had they hired a successful, professional author to ghost write their message, I'm sure the book would be good. But as it is - I strongly recommend you move on and try any of Seth Godin's excellent books on marketing. You'll get the point in half the time and with a lot less pain.
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2 people found this helpful