Showing results by narrator "Barry Abrams" in All Categories

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy, but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.

Discover the underdog story of the improbable rise of small-batch distilling in America. This bracingly written, fast-paced work traces the relationship of Americans to spirits such as bourbon, scotch, vodka, gin, and rum. And it presents the full story of a plucky band of entrepreneurs who disrupted the nation's conception of how those libations could appear and taste - and how much they could cost.

In 1948, Stan Andrews left a comfortable postwar life in Los Angeles to travel to the war-torn Middle East, where a four-front Arab invasion threatened to destroy the newly-declared State of Israel. There he joined the Israeli Air Force and became one of its first fighter pilots. Andrews was an unexpected volunteer for the fight for a Jewish state. He had previously been aloof from the struggle for Jewish independence but found himself so roused by the anti-Semitism of 1940s America that he decided to go to Israel and risk everything.

Millions of people worldwide play fantasy football, and you can join the fun with Fantasy Football For Dummies. We'll teach you the basics and give you the skills you need to create and manage your ultimate fantasy team. Learn how to scout and draft players, use the best strategies to compete against other fantasy owners, and win your fantasy league championship. You can easily manage your team and stay up to date on player stats with the how-tos and insider tips in this book. Check out this fun and entertaining guide to fantasy football and you'll be on your way to becoming a successful fantasy team owner, manager, and coach.

Despite the government's best efforts to explain it away, after nearly 70 years, Roswell is a story that just won't disappear. Parents who were present during or immediately after the incident may have passed on, but their children know what happened‚ and have paid dearly for their knowledge. These are their stories.

College sports have never been bigger. Once a roughneck intercollegiate pastime, football now commands millions of fans and generates massive revenues. New York Times investigative reporter Mike McIntire chronicles the rise in the popularity and power of college athletics, revealing deeply troubling relationships between college sports programs, the universities that host them, booster organizations, local police departments, and the courts.

Most Holocaust survivors who came to the US after WWII settled in big cities, but some chose an alternative way of life on American farms. More of these accidental farmers wound up raising chickens in southern New Jersey than anywhere else. Speaking Yiddish to Chickens is the first book to chronicle this chapter in American Jewish history when these refugees—including the author's grandparents—found an unlikely gateway to new lives in the US on poultry farms.

Gehrig & The Babe: The Friendship and the Feud is the emotionally gripping, electrifying account of the relationship of legendary New York Yankee icons Lou Gehrig and Babe Ruth and the tragic behind-the-scenes fight that bitterly tore them apart until Gehrig was dying of a horrific disease. Written by historian and best-selling author Tony Castro, this critically acclaimed book tells their remarkable story that has often been lost between the pages of individual biographies of the American icons.

To discover the presence of God throughout the cosmos and in our everyday lives, Daniel C. Matt draws on both science and theology, both fact and belief, and both cosmology and Jewish mysticism, taking us on a deeply personal, thoughtful, and inspiring journey. This update of the award-winning first edition gives us a fresh look at the growing topic of science and spirituality, helps us find our place in the universe, and reveals to us how the universe is reflected in our very being.

As abundant and layered as the National Pastime itself, The Big Book of Baseball Stories takes the listener on a rich journey that circles the bases of the game's history and literature—its Giants, its dramas, its tragedies, and its laughs—as it rolls through the typewriters of some of the game's mightiest scribes, from Walt Whitman and Mark Twain to Grantland Rice and Ring Lardner, even Abbott and Costello.

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

Revered as the most prestigious tournament in golf, the Masters commands international attention, even among nongolfers. David Sowell returns to Augusta now with the third edition of The Masters, adding more history and updating each hole with additional stories of greatness and tales of woe for a new generation of golfers led by Jordan Spieth, Rory McIlroy, and Patrick Reed, as well as from an older guard represented by Bubba Watson, Adam Scott, and Sergio Garcia. The legends of the Masters are in full force in this lively look at America's golf classic.

Take a rollicking tour through the sports world of 1996, when debuts, comebacks, movies, and pop culture crossover changed the sports landscape forever. From college to the Olympics to the pros; from the NBA to golf, tennis, and boxing, 1996 was home to athletes and teams who were among the best marketed, most beloved, colorful, and greatest in history. Sportswriter and author Jon Finkel uncovers the stories behind the stories while interviewing a who's who of '96ers to reveal in thrilling detail how their collective influence on sports and pop culture still resonates to this day.

Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.

This book investigates Judaism at its best—and sanest. It strips away outdated and harmful beliefs that have accrued over the centuries and returns to the essential truths that are too-often ignored in favor of tradition, tribal identity, or the claims of the powerful. The result is a vibrant Judaism for the twenty-first century and beyond—a Judaism that draws deeply from history and scripture yet addresses the unmet needs of the present and the future. It is a Judaism that is open and accessible to everyone.

Financing a college education is a daunting task no matter what your circumstances. Best-selling author and personal finance expert, Eric Tyson offers tried and true strategic advice on how to understand loans, know your options, and how to improve your financial fitness while paying down your student loan debt.

The paradox of poverty amidst plenty has plagued the United States throughout the twenty-first century—why should the wealthiest country in the world also have the highest rates of poverty among the industrialized nations? Based on his decades-long research and scholarship, one of the nation's leading authorities provides the answer. In The Poverty Paradox, Mark Robert Rank develops his unique perspective for understanding this puzzle.

In the newly revised edition of Career Anchors: Finding Direction and Opportunity in the Changing World of Work, a team of world-renowned management and culture experts delivers a uniquely insightful exploration of your own career values and work relationships as they relate to your past and future choices. This easy-to-use workbook in combination with an online self-assessment offers critical and accessible self-diagnostic exercises along with information about the changing career scene and new descriptions of the eight career anchor categories.

For years Greg Mahle struggled to keep the last of his family-run restaurants afloat in Ohio. When it finally closed, he was broke and unsure what to do next. Then a stranded vanload of puppies changed his life forever. Join journalist Peter Zheutlin as he travels with Greg from Ohio to the Gulf Coast on his Rescue Road Trips to bring hard-luck dogs from the Deep South to loving "forever families" up north, with the help of many selfless volunteers along the way.