Behavioral Finance Psychology

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

Our lives are minefields of misinformation. Stories, statistics and studies lie to us on a daily basis. Not only this but, as Professor Alex Edmans reveals, our brains lie to us too. He argues that we need to acknowledge and understand the role that our own human biases play in interpreting and digesting the information that we consume. It's only when we do, that we can actively resist being manipulated, and make informed decisions that improve our lives.

Why do our friends have more friends than we do? Can simple maths help us with our self-esteem? And how can game theory offer solutions to the climate emergency? When we reason well, it is easier to be happy (and good and also, you know, right). But when dealing with others, it's not enough to be clever - you must be able to put yourself in the shoes of the clever person opposite you and think of what they might do. It's this insight that lies at the heart of Reason to Be Happy, whether you are dealing with the Cuban Missile Crisis or letting go of anger.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

In "Psychologie für Anfänger" tauchen Sie ein in die faszinierende Welt der menschlichen Psyche – von den Grundlagen bis zu den aktuellen Entwicklungen. Verständlich und spannend erklärt, bietet dieses Buch einen inspirierenden Einblick in die Wissenschaft von Verhalten und Denkprozessen. Entdecken Sie die Grundlagen der Psychologie und verstehen Sie, was uns antreibt, wie wir denken und warum wir handeln, wie wir es tun. Von den Anfängen bis zu den neuesten Erkenntnissen nehmen Sie eine fesselnde Reise durch die Geschichte und Entwicklung dieser faszinierenden Disziplin.

This short story explains the theory of behavioral finance and helps to explain how you can use these theories to help achieve your financial goals.