New Product Marketing
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 02-26-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Winning at New Products
- Creating Value Through Innovation
- By: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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From an artists perspective
- By Xavier Foley on 11-27-17
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 09-21-17
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 03-20-18
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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Can't recommend highly enough!
- By Sean on 09-20-23
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 10-27-20
- Language: English
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- By: Richard King, Bryony Pearce
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Unabridged
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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This Book Was Misunderstood By Me... 🤣
- By Nate Johnson on 03-28-23
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Release date: 08-08-22
- Language: English
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve....
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- By: Srini Sekaran
- Narrated by: David K Martin
- Length: 3 hrs and 23 mins
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Narrated by: David K Martin
- Length: 3 hrs and 23 mins
- Release date: 03-25-21
- Language: English
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- By: Michael A. Dalton
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Unabridged
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Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
- Guided Innovation
- Narrated by: Ann Richardson
- Length: 6 hrs and 7 mins
- Release date: 07-23-14
- Language: English
- Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation....
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Must listen for anyone going into Product
- By Adrian on 08-21-20
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 12-10-19
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- By: Brant Cooper, Patrick Vlaskovits
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Unabridged
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The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
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The authors need to learn to write an LEAN boook!
- By AmzPrime on 12-17-13
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Release date: 05-14-13
- Language: English
- You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- By: Greg Geracie
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Unabridged
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If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
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Machine generated narrated, but good content.
- By BeeSB on 03-15-19
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Take Charge Product Management
- Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
- Narrated by: Eric Burr
- Length: 5 hrs and 44 mins
- Release date: 11-04-16
- Language: English
- Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful....
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- By: Carla Diana
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Unabridged
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Release date: 05-06-21
- Language: English
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 09-05-17
- Language: English
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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E-Commerce Made Simple
- The 4 Easiest & Most Important Online Business Models & How to Use Them to Build a Successful e-Business
- By: Brandon Cutler
- Narrated by: Shamaan Casey
- Length: 3 hrs and 42 mins
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Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire. If you're like most of us, you dream of a day where you won't have to keep dragging yourself in to your day job plugging away to earn a living. Life passes us by so quickly, and most of us would prefer not to spend all of our good years in the office. With the explosion of Internet businesses, it is now more possible and easier than ever for you to start your own online business.
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Technical difficulties or a scam???
- By John Wilson on 03-14-22
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E-Commerce Made Simple
- The 4 Easiest & Most Important Online Business Models & How to Use Them to Build a Successful e-Business
- Narrated by: Shamaan Casey
- Length: 3 hrs and 42 mins
- Release date: 07-02-18
- Language: English
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Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire....
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How to Find New Products for Your Business - A Step by Step Guide to New Product Development
- By: Meir Liraz
- Narrated by: Virtual Voice
- Length: 30 mins
- Unabridged
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This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company can expand sales is by introducing a new product. The current products have reached their sales peak. Moreover, they cannot be modified to generate additional sales. It becomes a question of where to look for a new product that can be made and sold at a profit. This guide speaks to that question. It discusses a practical approach to the selection of a suitable new product and suggests sources that can be helpful to finding such a product. My name...
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How to Find New Products for Your Business - A Step by Step Guide to New Product Development
- Narrated by: Virtual Voice
- Length: 30 mins
- Release date: 05-19-24
- Language: English
- This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company ...
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- By: Michael A. Dalton
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Unabridged
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrated by: Michael A. Dalton
- Length: 2 hrs and 32 mins
- Release date: 04-21-21
- Language: English
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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Social Media Marketing for Beginners 2020
- Intensive Course on Social Media that Allows You to Learn How to Sell Your Product or Propose Yourself to Significant Companies as a Social Media Manager
- By: Richard Flagg
- Narrated by: Michael Stuhre
- Length: 5 hrs and 2 mins
- Unabridged
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Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a huge opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This book will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.
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Social Media Marketing for Beginners 2020
- Intensive Course on Social Media that Allows You to Learn How to Sell Your Product or Propose Yourself to Significant Companies as a Social Media Manager
- Narrated by: Michael Stuhre
- Length: 5 hrs and 2 mins
- Release date: 09-15-20
- Language: English
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Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem....
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Royalty Income: The Business of Getting Paid More than Once
- By: Steven W. Hryszczuk
- Narrated by: Steven w. Hryszczuk
- Length: 2 hrs and 58 mins
- Unabridged
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To the disbelief of his medical colleagues, anesthesiologist Dr. Steve Hryszczuk walked away from a career in medicine to build a business in an industry known as network marketing. Why would this doctor venture into an industry that even high school dropouts can pursue? "It's not that I needed more money," he said. "I needed a different kind of money." The money he is referring to is commonly known as royalty or residual income.
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Misleading title
- By Ulises Villalva Trujillo on 01-04-24
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Royalty Income: The Business of Getting Paid More than Once
- Narrated by: Steven w. Hryszczuk
- Length: 2 hrs and 58 mins
- Release date: 03-24-16
- Language: English
- To the disbelief of his medical colleagues, anesthesiologist Dr. Steve Hryszczuk walked away from a career in medicine to build a business in an industry known as network marketing....
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Kickstarter for Online Sellers
- Get the Money You Need to Fund Your New Product Line
- By: Nick Vulich
- Narrated by: Bernard Taylor
- Length: 38 mins
- Unabridged
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Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you. In essence, you tell them "I have this cool idea for a new way to sell manga on eBay, but I need a little cash to get it started". In return for their support (money), you reward backers with different incentives.
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Kickstarter for Online Sellers
- Get the Money You Need to Fund Your New Product Line
- Narrated by: Bernard Taylor
- Length: 38 mins
- Release date: 04-10-15
- Language: English
- Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you....
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Marketing Broadway
- The Business Behind the Art
- By: Arin Sheehan
- Narrated by: Arin Sheehan
- Length: 2 hrs and 43 mins
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Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show. Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!
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Ehhhh
- By Tmoll on 08-20-21
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Marketing Broadway
- The Business Behind the Art
- Narrated by: Arin Sheehan
- Length: 2 hrs and 43 mins
- Release date: 06-02-21
- Language: English
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Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show....
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Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
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