New Product Marketing

Product List
    • Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
    • By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
    • Narrated by: Graham Rowat
    • Length: 6 hrs and 53 mins
    • Release date: 02-26-19
    • Language: English
    • 4.5 out of 5 stars 14 ratings
    • AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • Creating Value Through Innovation
    • By: Robert G. Cooper
    • Narrated by: James Edward Thomas
    • Length: 17 hrs and 25 mins
    • Release date: 09-21-17
    • Language: English
    • 4.5 out of 5 stars 22 ratings
    • Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....

    Regular price: $30.41 or 1 credit

    Sale price: $30.41 or 1 credit

    • How to Create Tech Products Customers Love, Second Edition
    • By: Marty Cagan
    • Narrated by: Marty Cagan
    • Length: 7 hrs and 45 mins
    • Release date: 03-20-18
    • Language: English
    • 4.5 out of 5 stars 2,674 ratings
    • How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • A Customer-Centric Approach to Take a Product to Market
    • By: Srini Sekaran
    • Narrated by: David K Martin
    • Length: 3 hrs and 23 mins
    • Release date: 03-25-21
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....

    Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

    • How to Establish Your Role, Authority, and Strategic Value
    • By: Richard King, Bryony Pearce
    • Narrated by: Alex Picard
    • Length: 4 hrs and 21 mins
    • Release date: 08-08-22
    • Language: English
    • 4 out of 5 stars 5 ratings
    • Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve....

    Regular price: $11.69 or 1 credit

    Sale price: $11.69 or 1 credit

    • Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
    • By: Bharat Rao
    • Narrated by: Virtual Voice
    • Length: 6 hrs and 53 mins
    • Release date: 02-22-24
    • Language: English
    • Not rated yet
    • An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...

    Regular price: $9.99 or 1 credit

    Sale price: $9.99 or 1 credit

    Included in Plus membership
    • How Successful Organizations Listen to Customers and Create New Products Continuously
    • By: Jeff Gothelf, Josh Seiden
    • Narrated by: Graham Rowat
    • Length: 6 hrs and 19 mins
    • Release date: 12-10-19
    • Language: English
    • 4.5 out of 5 stars 51 ratings
    • We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • 5 Steps to Creating Brand and Product Names that Sell
    • By: Brad Flowers
    • Narrated by: Al Kessel
    • Length: 4 hrs and 54 mins
    • Release date: 10-27-20
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....

    Regular price: $13.75 or 1 credit

    Sale price: $13.75 or 1 credit

  • Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
    • By: Brant Cooper, Patrick Vlaskovits
    • Narrated by: Erik Synestvedt
    • Length: 10 hrs and 35 mins
    • Release date: 05-14-13
    • Language: English
    • 3.5 out of 5 stars 62 ratings
    • You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....

    Regular price: $30.08 or 1 credit

    Sale price: $30.08 or 1 credit

    • Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager
    • By: Greg Geracie
    • Narrated by: Eric Burr
    • Length: 5 hrs and 44 mins
    • Release date: 11-04-16
    • Language: English
    • 3.5 out of 5 stars 37 ratings
    • Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • How Social Design Can Make New Products More Human
    • By: Carla Diana
    • Narrated by: Justis Bolding
    • Length: 6 hrs and 5 mins
    • Release date: 05-06-21
    • Language: English
    • 4 out of 5 stars 4 ratings
    • Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

  • Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

  • Regular price: $9.95 or 1 credit

    Sale price: $9.95 or 1 credit

    Included in Plus membership
    • Intensive Course on Social Media that Allows You to Learn How to Sell Your Product or Propose Yourself to Significant Companies as a Social Media Manager
    • By: Richard Flagg
    • Narrated by: Michael Stuhre
    • Length: 5 hrs and 2 mins
    • Release date: 09-15-20
    • Language: English
    • Not rated yet
    • Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • How Mature Companies Find New Life with Startups
    • By: Jim Stengel, Tom Post
    • Narrated by: Jim Stengel
    • Length: 6 hrs and 53 mins
    • Release date: 09-05-17
    • Language: English
    • 5 out of 5 stars 5 ratings
    • Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....

    Regular price: $15.75 or 1 credit

    Sale price: $15.75 or 1 credit

    • Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
    • By: Michael A. Dalton
    • Narrated by: Michael A. Dalton
    • Length: 2 hrs and 32 mins
    • Release date: 04-21-21
    • Language: English
    • 4.5 out of 5 stars 2 ratings
    • This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit

    • The 4 Easiest & Most Important Online Business Models & How to Use Them to Build a Successful e-Business
    • By: Brandon Cutler
    • Narrated by: Shamaan Casey
    • Length: 3 hrs and 42 mins
    • Release date: 07-02-18
    • Language: English
    • 4.5 out of 5 stars 20 ratings
    • Discover the four most popular online business models with proven strategies to gain financial independence. Start and grow your own business and begin building your Internet empire....

    Regular price: $14.95 or 1 credit

    Sale price: $14.95 or 1 credit

    • Strategies to Start Your Own Business with the Perfect Product, Market, and Business Model (Dummies Business Start-Up Guide)
    • By: Amelia Jason
    • Narrated by: Marcus Mulenga
    • Length: 1 hr and 43 mins
    • Release date: 09-03-24
    • Language: English
    • Not rated yet
    • Are you ready to turn your entrepreneurial dreams into reality? "Starting a Business" is your comprehensive guide to launching a successful business from the ground up.

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit

    • The Business Behind the Art
    • By: Arin Sheehan
    • Narrated by: Arin Sheehan
    • Length: 2 hrs and 43 mins
    • Release date: 06-02-21
    • Language: English
    • 3.5 out of 5 stars 2 ratings
    • Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show....

    Regular price: $6.95 or 1 credit

    Sale price: $6.95 or 1 credit