Science Research

In Body By Science, bodybuilding powerhouse John Little teams up with fitness medicine expert Dr. Doug McGuff to present a scientifically proven formula for maximizing muscle development in just twelve minutes a week. Backed by rigorous research, the authors prescribe a weekly high-intensity program for increasing strength, revving metabolism, and building muscle for a total fitness experience.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

For centuries mankind has been exploring the nature of reality. The materialistic scientific worldview would have us believe that physically measurable phenomena are all that exist. Yet the answers to the key of reality go far beyond this mindset. This book explores the clues we have about the nature of reality, especially those aspects that cannot yet be proven. If we can understand the most baffling aspects of reality, then we will move closer toward understanding its ultimate cause and nature.This book presents both ancient and modern information to show that all is not as it seems.

The main purpose of the book is to share scholarly knowledge about research and its complexity. This book can be used to train the basics and techniques involved on doing inquiries from different views. The experience shows that, no one single cure for all diseases. So when comes to research, there is no single research mythology or technique which fits all circumstances. Hence, the book tries to identify a family of approaches towards various research situations and distinguish their outcomes. Thus, various disciplines example human resource management, accounts and project management have...

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

I often get members at the gyms I have worked at asking: "what exercises are best for developing the glutes?" "how often they need to squat to develop their glutes" "should they be using glute resistance bands when they perform squats" "will performing certain exercises produce a better result." I even get asked recommendations about machinery and which glute trainer is most effective. These questions are all understandable because there are countless opinions about the best exercises and training styles, the varying opinions can then often lead to overall confusion. This book looks at the ...

In this no-nonsense guide, primary reading expert and classroom teacher Lindsay Kemeny shares seven ways K-3 teachers can modify what they are currently doing to transform their reading instruction.

Is cosleeping safe? How important is breastfeeding? Are food allergies preventable? Should we be worried about the aluminum in vaccines? Searching for answers to these tough parenting questions can yield a deluge of conflicting advice. In this revised and expanded edition of The Science of Mom, Alice Callahan, a science writer whose work appears in the New York Times and the Washington Post, recognizes that families must make their own decisions and gives parents the tools to evaluate the evidence for themselves.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Protein isn’t a trend—it’s the architecture of athletic performance. In Amino Architect: Building Your Body with Protein, sports physiologist and performance author Southerland delivers the most comprehensive, evidence-based guide to protein ever written for lifters, coaches, and high-performance athletes. Across 20 meticulously structured chapters, this book dismantles the myths, marketing lies, and outdated dogma that still plague protein science—and replaces them with practical, strategic protocols grounded in real physiology and elite sport application. Whether you're building ...

"As Dr. Nathan Bryan clearly points out, there’s one miracle molecule in your body that is largely responsible for your health and longevity…NITRIC OXIDE." —Lou Ignarro, 1998 Nobel Prize Winner in Physiology or Medicine “The Secret of Nitric Oxide by Dr Nathan Bryan may be one of the most important books that you will ever read..." —Mark C. Houston, M.D., M.S., M.Sc., Director, Hypertension Institute and Vascular Biology, Saint Thomas Hospital "Dr Bryan masterfully unveils the life-changing potential of nitric oxide, from its Nobel Prize-winning discovery to its transformative ...

What have scientists learned about the causes of autism spectrum disorder? Why do different kids have such different symptoms, and what are the best ways to deal with them? Will there ever be a cure? From leading autism researchers, this accessible guide helps you put the latest advances to work for your unique child. Separating fact from fiction about causes, treatments, and prevention, the book guides you to make lifestyle choices that support the developing brain.

Designed for students and professionals in exercise science, kinesiology, and sports medicine, Muscle University: Research Foundations in Exercise Science provides an authoritative, practical, and comprehensive guide to conducting rigorous scientific research. This textbook combines foundational research theory with hands-on laboratory practice, equipping readers with the critical skills required for designing, implementing, and analyzing exercise science research. Key Features Include: Research Foundations: Clear, accessible explanations of experimental and observational research designs, ...

Aging - not cancer, not heart disease - is the underlying cause of most human death and suffering. The same cascade of biological changes that renders us wrinkled and gray also opens the door to dementia and disease. We work furiously to conquer each individual disease, but we never think to ask: Is aging itself necessary? Nature tells us it is not: There are tortoises and salamanders who are spry into old age and whose risk of dying is the same no matter how old they are.

It seems like every time a new mother turns on her computer, radio, or television she is greeted with news of yet another scientific study about infancy. Ignoring good information isn't the right course, but just how does one tell the difference between solid studies, preliminary results, and snake oil? In this friendly guide through the science of infancy, Science of Mom blogger and PhD scientist Alice Callahan explains how nonscientist mothers can learn the difference between hype and evidence.

Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.