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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
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Publisher's summary
How do you build a career with meaning?
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?
Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
In typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground.
And they did it by inventing a new word that means exactly what they are preaching (how meta is that?).
Languaging: The strategic use of language to change thinking.
Languaging, according to Category Pirates, is what separates legendary writers, creators, and thinkers who make a dent in the universe from everyone else. It’s word-of-mouth marketing at its finest.
Want to stand out?
You can’t just “be” different. You have to name and claim you're “different,” so other people can talk about it.
In this “mini-book” you will learn:
- How legendary writers use languaging: the strategic use of language to change thinking.
- Why it’s so important to “niche down,” and why the greatest writers and creators become known for a niche they own.
- What makes word-of-mouth marketing work, and how you can use Languaging to put “the right words in the right mouths.”
- How companies like Pfizer, Netflix, and McKinsey & Company all used Languaging to change the way customers perceived the value of their products and services.
- How Peter Drucker became one of the most prolific business writers in the world by using Languaging.
- How Malcolm Gladwell used Languaging to write one of the best-selling nonfiction books of our generation, The Tipping Point.
- And how Languaging + Category Design = a legendary, differentiated career.
Short, sweet, and to the point, this is niche marketing at its finest, and a playbook for how you can become known for a niche you own.
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awful
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Company of One
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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Good, but it’s totally different than the physical book.
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
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Motivational!
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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Lots of good information BUT!
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Risky Is the New Safe
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Very Enjoyable
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Entrepreneurial You
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
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The Science of Growth
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
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What listeners say about Become Known for a Niche You Own
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- dragonfly9
- 07-06-24
Excellent
The narrative from a knowledge maker. The book was fire and illustrated the skills of the fire maker Bravo
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- Demian Valenzuela
- 01-18-23
The Most Actionable Way to Differentiated
Epic narrator! You rock Christopher!
Anyone how to want to break the trap of the obvious will find meaningful jewels inside.
This mini book is the rudder of any entrepreneur, digital creator, or thinker.
Thinking is underrated, The ideas in the book open the eyes of the reader and give hope.
Thanks fellow pirates!
Arrrr
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- Lawrence Bird
- 05-20-23
Rehash of Snow Leopard. Don’t buy both.
Same copy read by someone else. Don’t read both books. Otherwise good information as always.
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- ST
- 05-19-24
Read the summary
If you are looking for anything actionable, this is not the best read. Reading the summary will get you 90% or more of the contents of the book. This reads more like an article. It’s insightful at best, but not the kind of thing you walk away from thinking “I know what to do to get what the title promises.”
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