
American Turnaround
Reinventing AT&T and GM and the Way We Do Business in the USA
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Narrated by:
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Edward Whitacre
Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.
It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.
But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time.
Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.©2013 Edward Whitacre (P)2013 Hachette AudioListeners also enjoyed...




















What did you like best about this story?
There are very few business boks that I would read again and again since the content and lessons they contain are are timeless. This is one of those books. Ed Whitacre's writing of this book and his reading and inflections in this audio book, made it so enjoyable I did not want the book to end. Ed Whitacre describes the use of common sense and down to earth values in successfully running two of the world's most recognized companies. For me, it was a very refreshing book from many other business or leadership books that preach a formula for success in the dog eat dog world of business. As Ed says, it all boils down to people.Phenomenal!
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Wonderful Book
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Very good
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Superlative! One of the best listens EVER.
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Having worked in the Telecommunications industry for 10 years, I had a completely different opinion of Edward Whitacre. I thought he was ruthlessly and egomaniacal. I got this opinion during the work that I did for competitors and eventual takeover targets of SBC, including the old AT&T and AT&T wireless.
By listening to the book, instead what I learned is that he is true leader, not afraid to get into the details when required, and able to make tough calls. I found his logic on potential SBC acquisitions especially compelling: Calling one target, AT&T wireless, beach front property that would not be on the market again, so they had to pay whatever it took.
My only real disappointment, and clearly Ed’s: that he did not stay on longer at GM. I think it would have been great if he could have stayed as CEO for a few years.
Great book
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A book that influences
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Chris Johnson
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Really helpful insights
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great book, don't care for Texas accent
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I will definitely come back to this book.
Humbling!!
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awesome business and CEO memoir
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