
Trailblazer
The Power of Business as the Greatest Platform for Change
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Narrated by:
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Ray Porter
About this listen
New York Times best seller
The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future - in which changing the world is everyone’s business.
"The gold standard on how to use business as a platform for change at this urgent time." (Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work)
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
Praise for Trailblazer
"A guide for what every business and organization must do to thrive in this period of profound political and economic change." (Jamie Dimon, chairman and CEO of JPMorgan Chase)
"In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change." (Susan Wojcicki, CEO of YouTube)
©2019 Marc Benioff and Monica Langley (P)2019 Random House AudioListeners also enjoyed...
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Critic reviews
"Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon 'business as usual' and make our values the driving force of our work." (Richard Branson, founder of the Virgin Group, author and philanthropist)
"Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard." (Billie Jean King, tennis champion and social-justice and equality activist)
"Benioff shares how his business became hugely successful not in spite of his determination to do what he believed in, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact." (Jane Goodall, primatologist and world-renowned conservationist)
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Story
Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."
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2,220 well-invested minutes!
- By BogKid on 01-07-09
By: Alice Schroeder
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Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- By: Andrew S. Grove
- Narrated by: Jason Leikam
- Length: 5 hrs and 15 mins
- Unabridged
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Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
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The better book
- By Everyday Guy on 05-01-22
By: Andrew S. Grove
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Empire Builder
- The Road to a Billion
- By: Adam Coffey
- Narrated by: Ron Butler
- Length: 4 hrs and 7 mins
- Unabridged
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You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes, it’s hard to stay profitable. You know you need expert advice to grow. CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion-dollar exit. Then he took his companies to triple digit growth.
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For high-schoolers
- By Martin Lambooy on 12-13-24
By: Adam Coffey
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Titan
- The Life of John D. Rockefeller, Sr.
- By: Ron Chernow
- Narrated by: Grover Gardner
- Length: 35 hrs and 3 mins
- Unabridged
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Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
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He makes Bill Gates look like a Pauper!
- By Rick on 11-04-13
By: Ron Chernow
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What It Takes
- Lessons in the Pursuit of Excellence
- By: Stephen A. Schwarzman
- Narrated by: Stephen A. Schwarzman, Drew Birdseye
- Length: 10 hrs and 59 mins
- Unabridged
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From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show listeners how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply.
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A very boring self congratulatory victory lap
- By ---- on 10-26-19
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Losing and Finding My Virginity: The Full Story
- By: Richard Branson
- Narrated by: Richard Branson
- Length: 27 hrs and 10 mins
- Unabridged
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Available exclusively in audio, Losing and Finding My Virginity is both of Sir Richard Branson’s multi-million-copy bestselling autobiographies in one combined edition, fully revised and updated, and read for you by the author in full for the first time.
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Insightful and Engaging
- By Gill on 10-01-24
By: Richard Branson
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Shoe Dog
- A Memoir by the Creator of Nike
- By: Phil Knight
- Narrated by: Norbert Leo Butz, Phil Knight - introduction
- Length: 13 hrs and 21 mins
- Unabridged
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
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Just read it. (or listen, whatever)
- By Dan D on 07-07-16
By: Phil Knight
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Open
- An Autobiography
- By: Andre Agassi
- Narrated by: Erik Davies
- Length: 18 hrs and 4 mins
- Unabridged
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From Andre Agassi, one of the most beloved athletes in history and one of the most gifted men ever to step onto a tennis court, a beautiful, haunting autobiography. Agassi brings a near-photographic memory to every pivotal match and every relationship. Never before has the inner game of tennis and the outer game of fame been so precisely limned. In clear, taut prose, Agassi evokes his loyal brother, his wise coach, his gentle trainer, all the people who help him regain his balance and find love at last with Stefanie Graf.
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Just an Incredible Story!
- By Patrick on 12-13-09
By: Andre Agassi
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- By: Ray Dalio
- Narrated by: Jeremy Bobb, Ray Dalio
- Length: 16 hrs and 48 mins
- Unabridged
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From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
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Ray Dalio, Chinas New Minister of Propoganda
- By Dudley on 01-04-22
By: Ray Dalio
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Steve Jobs
- By: Walter Isaacson
- Narrated by: Dylan Baker
- Length: 25 hrs and 18 mins
- Unabridged
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Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
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Good Biography, Fine narrator
- By Chris on 10-27-11
By: Walter Isaacson
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Elon Musk
- By: Walter Isaacson
- Narrated by: Jeremy Bobb, Walter Isaacson
- Length: 20 hrs and 39 mins
- Unabridged
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When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
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megalomania on display
- By JP on 09-12-23
By: Walter Isaacson
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The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
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Poor Charlie’s Almanack
- The Essential Wit and Wisdom of Charles T. Munger
- By: Charles T. Munger
- Narrated by: Grover Gardener
- Length: 13 hrs and 9 mins
- Unabridged
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"Spend each day trying to be a little wiser than you were when you woke up," Charles T. Munger advises in Poor Charlie’s Almanack. Originally published in 2005, this compendium of 11 talks, delivered by the legendary Berkshire Hathaway vice-chairman between 1986 and 2007, has become a touchstone for a generation of investors and entrepreneurs seeking to absorb the enduring wit and wisdom of one of the great minds of the 20th and 21st centuries.
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Wisdom from grandpa Charlie
- By J R Cavanaugh on 08-18-24
What listeners say about Trailblazer
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- William E.
- 10-31-19
Thank you, Marc!
Trailblazer is nicely written and provides direction and inspiration to all of us to do well AND do good in business (as well as generally in life). While this is as much of a long-form advertisement for Salesforce, as a how-to for being a better business person, I think it is an inspiring autobiography that is worth reading! Thank you, Marc!
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- James S.
- 11-02-19
Book subtitle is accurate
Well-written, direct, and focused accounts of how Benioff and his Salesforce people (with specific and ample credit given where applicable) have attempted to tackle social issues of the day - including the costs and benefits accrued to Salesforce for taking on these issues - including inequality of all types in business and education, as well as technological powers that can be good and bad (AI).
A few early reviewers of this audible apparently have an axe to grind with Benioff himself, but their comments seem totally out of context with regard to this book in particular. The book's focus is mainly on Salesforce, and what actions they have taken as stated above, but I don't think anyone with a clear head would consider it self-aggrandizing.
I think this is a great book for this genre, and one with an implied call to action which has helped to keep my own flame burning with regard to actually implementing actions for social betterment.
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- Héctor Hernández Curiel
- 11-25-19
Driving the business into the future
Me encantó como estuvo transformando la forma de manejar la empresa desde sus inicios. Y sobre todo como se puede ser consciente de las personas, medio ambiente y de los socios.
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- Anonymous User
- 01-04-23
Inspirational
A must read for any Entrepreneur. Marc is a true leader and an inspiration for all those looking to lead a great team or company.
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- Amzn Customer
- 12-15-19
A quintessential book for corporate America
Brilliant work by a truly iconic CEO who genuinely cares. Marc shares how he has built a haven for anyone looking to make a true difference in the world.
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- CitySlicker68
- 07-27-21
Ray Porter narrating this book is tremendous!
Ray Porter is one of the best narrators I’ve ever heard . He brings the book alive - much like Peter Coyote in the Ken Burns documentaries.
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- Shakeeb
- 03-20-22
Very inspiring way of corporate story telling 👏👏
Great piece of a business success story told well. Sincere effort to narrate interesting aspects of a great business journey from a leader's perspective. Good read for nurturing corporate leadership attitude & approach. Wish the audi book was narrated by Marc himself. Still the narrator is almost close in delivering it in Marc's style. 4/5 Stars
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- K.S.
- 11-07-19
Bob? Is that you?
It took me a little bit to get used to the idea that this book about saving the planet and society wasn’t being narrated from a far distant galaxy...
It’s a great book overall. Not everyone will like it but I think everyone should still read/listen to it. Perspective and understanding are critical elements of a constructive conversation about some very serious challenges that need to be discussed.
Thank you Marc, Monica, and Ray for putting this out into the Bobi... I mean, universe!
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- Doc
- 11-01-19
A must read for any business leader...
Inspiring and refreshing read... Benioff is a breath of fresh air. We need more Marc Benioff's in this world!
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- Rachel W Adamec
- 11-09-19
Corporate CEO with a Social Conscience
Marc Benioff makes the case for changing the primary focus of a corporation from maximize returns for share holders to being a good citizen for society. He then follows through with being a good citizen results in good returns, as well.
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