Trailblazer
The Power of Business as the Greatest Platform for Change
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Narrated by:
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Ray Porter
About this listen
New York Times best seller
The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future - in which changing the world is everyone’s business.
"The gold standard on how to use business as a platform for change at this urgent time." (Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work)
What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
Praise for Trailblazer
"A guide for what every business and organization must do to thrive in this period of profound political and economic change." (Jamie Dimon, chairman and CEO of JPMorgan Chase)
"In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change." (Susan Wojcicki, CEO of YouTube)
©2019 Marc Benioff and Monica Langley (P)2019 Random House AudioListeners also enjoyed...
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Critic reviews
"Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon 'business as usual' and make our values the driving force of our work." (Richard Branson, founder of the Virgin Group, author and philanthropist)
"Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard." (Billie Jean King, tennis champion and social-justice and equality activist)
"Benioff shares how his business became hugely successful not in spite of his determination to do what he believed in, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact." (Jane Goodall, primatologist and world-renowned conservationist)
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Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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Honest and insightful
- By C. Evans on 09-27-20
By: Arthur M. Blank
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
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Performance
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Performance
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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All In
- How the Best Managers Create a Culture of Belief and Drive Big Results
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 6 hrs and 55 mins
- Unabridged
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To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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Interesting Theories in Management
- By Nancy on 07-28-12
By: Adrian Gostick, and others
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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Overall
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Performance
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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Overall
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Performance
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
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Overall
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Performance
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Africa Rise and Shine
- By: Jim Ovia
- Narrated by: David Applefield
- Length: 4 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
The road to success is rarely linear and never easy. But with courage, hard work, perseverance, and dedication to duty, Jim Ovia, founder and chairman of Zenith Bank, proves we can achieve the unthinkable. Jim has been called the Godfather of Banking by Forbes Africa. And this should be no surprise. In a time of tension between military and civilian regimes, periods of incredible economic instability, and a decaying infrastructure, Jim founded Zenith Bank in Nigeria.
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Very inspiring
- By Henry on 06-10-23
By: Jim Ovia
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Smart People Should Build Things
- How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America
- By: Andrew Yang
- Narrated by: Tim Paige
- Length: 6 hrs and 12 mins
- Unabridged
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Overall
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In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
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Smart doesn’t mean smart.
- By Will on 03-21-20
By: Andrew Yang
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Nothing novel or innovative
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Tribe of Millionaires: What If One Choice Could Change Everything?
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Part personal development guide, part adventure tale, Tribe of Millionaires teaches listeners six timeless lessons about the power of those around us to transform our lives.When Ethan Martinez receives a mysterious invitation after the death of his father, he embarks on an adventure not only to save his struggling business, but to discover his past.
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Total Sales Pitch. Waste of time
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The Lean Startup
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Performance
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
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What listeners say about Trailblazer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- William E.
- 10-31-19
Thank you, Marc!
Trailblazer is nicely written and provides direction and inspiration to all of us to do well AND do good in business (as well as generally in life). While this is as much of a long-form advertisement for Salesforce, as a how-to for being a better business person, I think it is an inspiring autobiography that is worth reading! Thank you, Marc!
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- James S.
- 11-02-19
Book subtitle is accurate
Well-written, direct, and focused accounts of how Benioff and his Salesforce people (with specific and ample credit given where applicable) have attempted to tackle social issues of the day - including the costs and benefits accrued to Salesforce for taking on these issues - including inequality of all types in business and education, as well as technological powers that can be good and bad (AI).
A few early reviewers of this audible apparently have an axe to grind with Benioff himself, but their comments seem totally out of context with regard to this book in particular. The book's focus is mainly on Salesforce, and what actions they have taken as stated above, but I don't think anyone with a clear head would consider it self-aggrandizing.
I think this is a great book for this genre, and one with an implied call to action which has helped to keep my own flame burning with regard to actually implementing actions for social betterment.
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- Héctor Hernández Curiel
- 11-25-19
Driving the business into the future
Me encantó como estuvo transformando la forma de manejar la empresa desde sus inicios. Y sobre todo como se puede ser consciente de las personas, medio ambiente y de los socios.
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- Anonymous User
- 01-04-23
Inspirational
A must read for any Entrepreneur. Marc is a true leader and an inspiration for all those looking to lead a great team or company.
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- Amzn Customer
- 12-15-19
A quintessential book for corporate America
Brilliant work by a truly iconic CEO who genuinely cares. Marc shares how he has built a haven for anyone looking to make a true difference in the world.
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- CitySlicker68
- 07-27-21
Ray Porter narrating this book is tremendous!
Ray Porter is one of the best narrators I’ve ever heard . He brings the book alive - much like Peter Coyote in the Ken Burns documentaries.
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- Shakeeb
- 03-20-22
Very inspiring way of corporate story telling 👏👏
Great piece of a business success story told well. Sincere effort to narrate interesting aspects of a great business journey from a leader's perspective. Good read for nurturing corporate leadership attitude & approach. Wish the audi book was narrated by Marc himself. Still the narrator is almost close in delivering it in Marc's style. 4/5 Stars
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- K.S.
- 11-07-19
Bob? Is that you?
It took me a little bit to get used to the idea that this book about saving the planet and society wasn’t being narrated from a far distant galaxy...
It’s a great book overall. Not everyone will like it but I think everyone should still read/listen to it. Perspective and understanding are critical elements of a constructive conversation about some very serious challenges that need to be discussed.
Thank you Marc, Monica, and Ray for putting this out into the Bobi... I mean, universe!
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- Doc
- 11-01-19
A must read for any business leader...
Inspiring and refreshing read... Benioff is a breath of fresh air. We need more Marc Benioff's in this world!
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- CU
- 01-21-20
Bragging and hypocrisy
First off: I love salesforce. It’s a beautiful platform. I deeply wanted to love this book.
Next: this entire book is filled with Marc bragging about how good of a person he is and how enlightened he is. Neither of those are seem to be true though. The first three chapters are non-stop bragging about how much Salesforce gives back when in fact it only gives back 1% of its profits. I found the book to be liberally smug without the justification. Bummer read. Classic San Fran.
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