Pure Invention
How Japan's Pop Culture Conquered the World
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Narrated by:
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Matt Alt
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By:
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Matt Alt
About this listen
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured - and transformed - the world’s imagination.
“A masterful book driven by deep research, new insights, and powerful storytelling.” (W. David Marx, author of Ametora: How Japan Saved American Style)
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared - when, once again, Japan got to the future a little ahead of the rest of us.
Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them - connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan’s pop-media complex remade global culture.
©2020 Matt Alt (P)2020 Random House AudioListeners also enjoyed...
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Critic reviews
"From karaoke to manga, emoji to Pokémon, the creations of modern Japanese style have transformed that country and daily life around the world. Pure Invention is a delightful and highly informed view of the people, ideas, and insights behind this pop-cultural revolution." (James Fallows, author of China Airborne)
"Pure Invention is part careful ethnography, part insightful cultural history of the creative men and women who reimagined Japan in the postwar period. Matt Alt tells their backstories and illuminates the impact of their creations, from toy army jeeps stamped out of tin cans in the rubble of World War II to a torrent of anime streamed on Netflix. It’s difficult to imagine a more instructive or entertaining account of a fascinating place, people, and period." (Stephen Snyder, professor of Japanese studies at Middlebury College and translator of Yoko Ogawa's The Memory Police)
"Hello Kitty and Pikachu didn't just wander into your house by accident. Maybe they snuck in while you were out crooning karaoke with Super Mario? Intriguing and insightful, Pure Invention hands readers a backdoor key to Japan's culture trend factory, whose offbeat creators remixed and reimagined the world right under our noses." (Alfred Birnbaum, translator of Haruki Murakami's Hard-Boiled Wonderland and the End of the World)
“A kinetic canter through the social history of globalised Japanese culture.” (Peter Guest, Mekong Review)
“As startlingly original as the inventions that it describes...Required reading for Japanophiles, this book reads like your most interesting anthropology textbook, weaving together interviews, anecdotes, and primary source material about some of Japan’s most iconic creations...People often ask me why, as an American, I'm so interested in Japanese culture. This book finally provides me with an answer." (Lauren Orsini, Forbes)
“The rise of Japanese popular culture in the twentieth and twenty-first centuries is an incredible story. Japan conquered hearts and minds with appealing objects and new sensibilities: kawaii characters, digital cultures, and new forms of personal identities. Alt tells this story with verve and panache, giving a comprehensive overview of Japan’s soft power that is informative, enlightening, and always entertaining.” (Susan Napier, professor of Japanese studies at Tufts University and author of Miyazakiworld)
“A masterful exploration of a history, a people and a culture that have shaped our use of technology, our conception of storytelling, and our fascination with Kitties named ‘Hello.'" (The Irish Times)
“Deep, engaging...A savvy study of Japan’s wide influence in ways both subtle and profound.” (Kirkus Reviews)
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- Narrated by: Graham Halstead
- Length: 43 hrs and 33 mins
- Unabridged
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To this day, mention the name “Andy Warhol” to almost anyone and you’ll hear about his famous images of soup cans and Marilyn Monroe. But though Pop Art became synonymous with Warhol’s name and dominated the public’s image of him, his life and work are infinitely more complex and multifaceted than that. In Warhol, esteemed art critic Blake Gopnik takes on Andy Warhol in all his depth and dimensions.
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Explaining an Enigma
- By Keith on 05-05-20
By: Blake Gopnik
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Marvel Comics
- The Untold Story
- By: Sean Howe
- Narrated by: Stephen Hoye
- Length: 17 hrs and 52 mins
- Unabridged
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The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history - Marvel Comics - and the outsized personalities who made Marvel, including Martin Goodman, Stan Lee, and Jack Kirby.
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It's as if this book was written for me!
- By Greg on 03-15-13
By: Sean Howe
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Dead Famous
- An Unexpected History of Celebrity from Bronze Age to Silver Screen
- By: Greg Jenner
- Narrated by: Greg Jenner
- Length: 12 hrs and 45 mins
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Celebrity, with its neon glow and selfie pout, strikes us as hypermodern. But the famous and infamous have been thrilling, titillating, and outraging us for much longer than we might realize. Whether it was the scandalous Lord Byron, whose poetry sent female fans into an erotic frenzy; or the cheetah-owning, coffin-sleeping, one-legged French actress Sarah Bernhardt, who launched a violent feud with her former best friend; or Edmund Kean, the dazzling Shakespearean actor whose monstrous ego and terrible alcoholism saw him nearly murdered by his own audience....
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Wonderful Performance!
- By Leanna Humble on 11-01-24
By: Greg Jenner
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
- By: David Hepworth
- Narrated by: David Hepworth
- Length: 11 hrs and 38 mins
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On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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A blast from the past
- By Amazon Customer on 07-30-16
By: David Hepworth
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Mobituaries
- By: Mo Rocca
- Narrated by: Mo Rocca
- Length: 11 hrs and 45 mins
- Unabridged
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Mo Rocca has always loved obituaries - reading about the remarkable lives of global leaders, Hollywood heavyweights, and innovators who changed the world. But not every notable life has gotten the send-off it deserves. His quest to right that wrong inspired Mobituaries, his number one hit podcast. Now with Mobituaries, the audiobook, he has gone much further, with all new essays on artists, entertainers, sports stars, political pioneers, founding fathers, and more. Even if you know the names, you’ve never understood why they matter...until now.
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Very good, but.....
- By Christopher on 11-15-19
By: Mo Rocca
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This Is Esports (And How to Spell It)
- An Insider’s Guide to the World of Pro Gaming
- By: Paul Chaloner
- Narrated by: Paul Chaloner, Sarah Ovens
- Length: 9 hrs and 35 mins
- Unabridged
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What is competitive gaming, and where did it come from? What makes it so exciting? The bitter esports team and country rivalries, the scandals, the money, the last-minute Hail Mary plays; it’s all here, brought to you with the trademark wit - and access - of the industry’s most respected and experienced broadcaster. He’ll even tell you how to spell it. This is the world of esports according to its most famous presenter.
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Very interesting content with great narration
- By Tsouth2 on 06-03-20
By: Paul Chaloner
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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Cowboys and Indies
- The Epic History of the Record Industry
- By: Gareth Murphy
- Narrated by: Ralph Lister
- Length: 15 hrs and 3 mins
- Unabridged
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Cowboys and Indies is the definitive record-business bible, chronicling the pioneers who set the stylus on the most important labelsand musical discoveries of the last century. The narrative follows all the musical trends and developments from the phonograph to the Internet age as it delves behind the big business of corporate hit machines and the diligent industry of small, curated labels.
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Epic, yet incomplete.
- By Rob G. on 10-14-14
By: Gareth Murphy
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New York, New York, New York
- Four Decades of Success, Excess, and Transformation
- By: Thomas Dyja
- Narrated by: Jacques Roy, Thomas Dyja - introduction
- Length: 17 hrs and 23 mins
- Unabridged
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Dangerous, filthy, and falling apart, garbage piled on its streets and entire neighborhoods reduced to rubble; New York’s terrifying, if liberating, state of nature in 1978 also made it the capital of American culture. Over the next thirty-plus years, though, it became a different place - kinder and meaner, richer and poorer, more like America and less like what it had always been.
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OMG...right on 👍👍👍👍👍
- By howie wine on 04-04-21
By: Thomas Dyja
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When Women Invented Television
- The Untold Story of the Female Powerhouses Who Pioneered the Way We Watch Today
- By: Jennifer Keishin Armstrong
- Narrated by: Nan McNamara
- Length: 9 hrs and 40 mins
- Unabridged
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It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women - each an independent visionary - saw an opportunity and carved their own paths, and in so doing invented the way we watch TV today.
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Must Read T.V.
- By cindy on 05-18-21
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We Promised You a Great Main Event
- An Unauthorized WWE History
- By: Bill Hanstock
- Narrated by: Josh Bloomberg
- Length: 13 hrs and 36 mins
- Unabridged
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In We Promised You a Great Main Event, longtime sports journalist Bill Hanstock pulls back the curtain to give a smart fan’s account of WWE and Vince McMahon’s journey to the top. Untangling the truth behind the official WWE storyline, Hanstock does a deep dive into key moments of the company’s history, from the behind-the-scenes drama at the Montreal Screwjob, to the company’s handling of the Jimmy Snuka scandal, to the real story of the Monday Night Wars.
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Pronounce names correctly!
- By JLA4 on 12-29-20
By: Bill Hanstock
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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The Code
- Silicon Valley and the Remaking of America
- By: Margaret O'Mara
- Narrated by: Nan McNamara
- Length: 19 hrs and 11 mins
- Unabridged
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- By Rodney on 12-20-20
By: Margaret O'Mara
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Starts of saying “The Tipping Point” book was wrong but then...
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Three Tigers, One Mountain
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There is an ancient Chinese proverb that states, "Two tigers cannot share the same mountain." However, in East Asia, there are three tigers on that mountain: China, Japan, and Korea, and they have a long history of turmoil and tension with each other. In his latest entertaining and thought-provoking narrative travelogue, Michael Booth sets out to discover how deep, really, the enmity is between these three "tiger" nations and what prevents them from making peace.
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Not much new here if you are already familiar
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Ametora
- How Japan Saved American Style
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Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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You must read for anyone interested in Japanese and American style
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What listeners say about Pure Invention
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Garrett
- 07-27-21
Solid read
Solid book. Lots of interesting tidbits. The last chapter felt out of place with the rest of the book.
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- Stone Island Jazz
- 02-17-21
Great book for people interested in Japan
I've seen Matt Alt as sometimes goofy co-host of Japanology Plus series with Peter Barakan. Was not sure what to expect from Matt, however I was very positively surprised. Great insights into Japanese culture from a person who lived in Japan from many years and clearly in love with the culture of the country, its people and someone to wants to share his passion and interest with the world.
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- Anon
- 10-27-24
A well researched and carefully organized glimpse into Japan’s culture and its amazing achievements.
The author’s knowledge of and passion for the subject matter in this book was evident in his narration, and his delivery was clear and concise, which helped weave all of the different timelines and histories together into a larger story. Each chapter could almost be the subject of its own book, and could run the risk of becoming too convoluted when crammed into the same piece of writing, but Matt Alt ties everything together constantly throughout the book so thorougly that it never feels like you’re jumping around in history erratically. Very interesting and enlightening for anyone curious about Japanese history and pop culture, and just how influential and instrumental the country has been in creating so many of the things we experience every day. Highly recommended!
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- Alessandro V. Fedeli
- 11-14-24
You need to read this to see how today was made
The way it is approached, every phenomena explained in detail and without complications. A must read.
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- William J. Tucker
- 12-16-21
Informative Cultural Review
I enjoyed this fact-filled look at how Japanese invention has impacted world culture in the second half of the 20th century.
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- Omar
- 07-02-22
Awesome and engaging.
Learning this much in such an entertaining manner was a unique experience!
The storytelling made the book even more fascinating as it went progressing and connecting stories from the past to the present, and, not just that, it kept the pace by also talking about possible future impacts; even contemporary tales of western parts of the world were told without losing the focus of Japan.
I recommend it fully to those interested in the Land of the Rising Sun!
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- Jacob McCarthy
- 06-02-23
Great narration, excellent research.
This guy dove pretty deep into Japan’s history in order into explain how it gained its international pop culture clout, despite its lost decades and general stagnation (economic, demographic, etc). Very much an interesting read for anyone into tech, sci fi, anime, manga, etc.
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- Anonymous User
- 12-24-20
A wonderful exploration into Japanese pop culture
Pure Invention does a great job of exploring the post war history of Japanese pop culture and how it influenced the western hemisphere. I was raised on Nintendo and anime and knew a lot of the trivia that this book presented. Matt Alt, however, did a wonderful job of tying the creation of lots of my favorite toys to the economic and cultural milestones of two nations on the opposite sides of the world.
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- Trenton Butler
- 12-10-20
Great insight into pop culture!
It got a little political near the end, but the overall audio book was fantastic. Learned a lot for my cartooning career and just for leisure.
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- Dr. Krishnendu Ray
- 06-27-24
Insightful and well narrated
Much to learn. Well researched, well articulated. Good narration (surprising for an author). A fascinating take on how Japan school-kid aesthetics has shaped gobal youth culture.
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