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Book the Business
- How to Make Big Money with Your Book Without Even Selling a Single Copy
- Narrated by: Dan Kennedy, Adam Witty
- Length: 4 hrs and 10 mins
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Publisher's summary
Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!
Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!
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- Narrated by: Jay Baer, Erica Campbell Byrum
- Length: 1 hr and 51 mins
- Unabridged
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Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Riveting
- By DANIEL M. on 10-20-16
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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No B.S. Marketing to the Affluent
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do.
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TERRIBLE NARRATOR
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awful
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Oversubscribed
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Immediately implementing ideas in a new project
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Speak to Sell
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Ruined by awful narration
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Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
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Decent read
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I judged a book by it's cover-story
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Thou Shall Prosper
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The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the second edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom.
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Religous references are great, personal views not
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Who Not How
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Valuable information - poor performance
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The Ultimate Sales Letter, 4th Edition
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
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The Authority Advantage
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The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.
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Good sequel to their Authority Marketing book
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Million Dollar Habits
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- Unabridged
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Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!
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This is a great book; ignore the racist review
- By Mike on 09-22-20
By: Robert Ringer
What listeners say about Book the Business
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gabriel Guzman
- 12-26-14
love it.
Great content that will help me in my journey, not only for books but business in general.
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3 people found this helpful
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- Light Painter
- 01-03-21
Valuable fresh perspective
Although we’ve been in business over 20 years always looking to capture more of the market, gain trust well before we speak to a prospective customer.
I’ve heard of these concepts before this book really does a fairly deep dive into the process of becoming a trusted leader through the book and also temps down very quickly the idea of becoming a wealthy author just through the book publishing.
This audiobook goes into depth about why creating a book Can be used as leverage to get Holden maintain the attention those your work to connect with Colin your audience
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- Charles Scott Parker
- 04-20-19
Fantastic
Great read on the subject matter of writing a business book. Totally relevant and had my mind spinning with ideas, which is always the sign of an awesome book.
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- Fellow Members of The Craft
- 01-28-23
Excellent Book
Another good read from the school of Dan Kennedy. It is just another book that reels in and brings home the point of how the value of a book brings to your business.
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- Megan Turby
- 05-26-23
The best actionable advice on what to do with a book!
This solidified it for me.
My book will be finished in less than a week.
Every business owner needs a book!
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- Adriana Rosales
- 05-13-20
Yearly Read and a Classic
Every year I take a listen to Dan and Adams's wisdom on business. It's amazing how one book and catapult you to the next level every year by simply understanding a few principals. I highly recommend this book to any entrepreneur wanting to have the edge on sales and business philosophy.
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- Mark Bowser
- 04-09-18
Must reading for every business author
This book is must reading for every writer of business books. In fact, it is must reading for every business person. Built your business with your own book.
Mark Bowser
Author of “Sales Success” with Zig Ziglar
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- Sergii
- 11-13-17
Comprehensive
I like that authors offer many ideas and suggestions on how to market a book and use the book to develop business. Nicely done.
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- Dale L. Roberts
- 05-24-16
Great Book
Excellent content. The narrator team need to go back through and pull the outtakes (about 4-5). Otherwise, a near perfect audiobook.
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3 people found this helpful
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- Jen Brannstrom
- 07-04-17
good, but lacking direct instructions
it sold me on the idea of publishing. but provided no way to get started or advice on structure, advised content or sequence.
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2 people found this helpful