
The Ultimate Sales Letter, 4th Edition
Attract New Customers, Boost Your Sales
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Narrated by:
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Matt Cartsonis
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By:
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Dan S. Kennedy
Write well to sell big!
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster AudioListeners also enjoyed...




















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Really great reading by Cartsonis
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The Master of Direct Marketing Never Disappoints.
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Excellent
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Timeless!
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Worth Every Cent
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Great listen
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Mark Bowser
Author of “Sales Success” with Zig Ziglar
Fantastic!!! Packed Full of Action Steps
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Actionable and formidable
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Warning.. This book will amass you fourtunes...
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I liked the fact that every chapter and tip is backed up with so many experience & knowledge.
Best copywriting book I read
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