No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
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Narrated by:
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Shawn Compton
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By:
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Dan S. Kennedy
About this listen
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
You'll also discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable
- Use Kennedy's Million-Dollar Marketing System
- A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
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The 10X Mentor
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 11 hrs and 37 mins
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In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
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Less is More...Sometimes
- By Amazon Customer on 06-21-22
By: Grant Cardone
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Entrepreneur Revolution
- How to Develop Your Entrepreneurial Mindset and Start a Business That Works
- By: Daniel Priestley
- Narrated by: Rory Barnett
- Length: 6 hrs and 45 mins
- Unabridged
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Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.
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A key book of influence
- By Kraig Rasmussen on 08-30-19
By: Daniel Priestley
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- By Jerome A Brown on 03-16-20
By: Robert W. Bly
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The Secrets of Closing the Sale
- Included Bonus: Selling with Emotional Logic
- By: Zig Ziglar, Tom Ziglar
- Narrated by: Zig Ziglar, Tom Ziglar
- Length: 17 hrs and 1 min
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Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
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Zig Ziglar debunks all the myths holding you back from closing the sale
- By Steph Earley on 08-01-16
By: Zig Ziglar, and others
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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Channels of Profit
- 12 Easy Ways to Make Millions for Yourself and Your Business
- By: MaryEllen Tribby
- Narrated by: MaryEllen Tribby
- Length: 5 hrs and 30 mins
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In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
By: MaryEllen Tribby
What listeners say about No B.S. Marketing to the Affluent
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Angel L.
- 10-18-19
I wasn’t expecting Trump rhetoric
The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.
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8 people found this helpful
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- Spencer
- 01-19-21
The Trump Info Was Actually Helpful
Understanding our current political climate and the economy a large in the beginning of this book set the narrative for the middle and conclusion. Very well written book that provides practical strategies and tactics for marketing to the three types of affluent. Highly recommend
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- Genaro
- 05-09-24
easy to understand
easy to understand, very understandable, very applicable very clear in my opinion it could've shorter
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- Daniel Kilburn
- 05-06-20
Timeless actionable information.
This is my second listen. There is so much information, reviewing again is beneficial.
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1 person found this helpful
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- Miss Sonya Michlikova
- 03-18-21
Super valuable and boring
Don't get me wrong the book is fantastic content wise, I just had to fight my way through cos it was not gripping for me. Might be different for you though! Definitely buying hard cover to be able to get back to it and use it as a Bible for marketing to the affluent.
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- Faith David
- 06-08-23
Great for entrepreneurs
This book was amazing. It gave great info the thinking of the affluent and how to sell to them. This book it is a gem.
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- John public
- 09-11-22
Holy cow! Amazing information from a legend.
I’ve been looking for a process and guidance from many difference sources. This book gave me to process to the celebrity authority path I’ve worked towards for the last 5 years.
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- Chris D.
- 11-18-21
Useful. I also disagree with his politics but--
What you're reading in other reviews about his love of a past president I personally strongly disagree with is true, *however* I think people are overlooking that if you can't sit through hearing bizarrely, uncomfortably worshipful opinions of That Guy, then you're maybe gonna have a tough time trying to attract or retain affluent clients. The very unfortunate and complex reality is that with precious few exceptions many of the people who have a lot of money want what they see as best for their family or company, and that means lower taxes and fewer regulations to them at whatever external cost or harm to anybody else. He makes an excellent point that to reach any customer you have to speak to them as they see themselves - not lucky or privileged or won the inheritance/networking lottery, but instead as hard working people who earned it and took tough risks. If you can't listen to his occasionally objectionable narrow worldview about things you're going to encounter the same issue trying to message or reach customers who, to the central purpose of the book, think and talk similarly to how he does. I see those segments with practicing my patience, and factor it into my thought process about my comfort level really reaching out to prospects who are far beyond my own economic class.
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- Anonymous User
- 05-31-21
Interesting relevant insights
Initially I only bought it because some moral narcissistic lefty tried to 'cancel' good old Dan by giving one star because he seems to talk politics.
It outlines the situation were Dan not shy's away to talk about politics in which I feel a strong agreement. No words about racism spotted, only economic truth.
As an entrepreneur it is important to deepen knowledge about No B.S. marketing to the 'Affluent', because those affluent people have spending power a prerequisite for business practices.
This book could be the missing piece of the puzzle you are looking for.
My takeaway: Disconnect price from product, by experience.
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1 person found this helpful
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- James M. Rachor
- 07-28-19
super awesome content
as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.
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10 people found this helpful