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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
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Publisher's summary
This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
- Unabridged
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
What listeners say about Chief Marketing Officers at Work
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mike
- 04-26-17
Eye Opening and Helpful
What did you love best about Chief Marketing Officers at Work?
I fell in to the role of CMO at our company as we were growing from start up to mid-size business. I've been in the role for a couple of years now and we've continued to grow but I could never shake the feeling that I really had no idea at all what I was doing. I didn't come from a marketing background and I didn't have any training or experience in marketing. I've always wondered what CMO's at the big companies do every day and what am I not doing? CMO's at work gave me a glimpse in to their world. It helped me to relax and understand that there isn't a set path that anyone is following. Some of the CMO's interviewed were similar to me and had landed in their roles from varied backgrounds.
It was great to hear how they organized teams. It was great hearing about some of the things they were focused on and what worried them. It was a relief to hear from these established professionals that they have the same struggles and that the problems they are trying to tackle are the same ones we all face.
in short, the book was an eye opening relief. I am so glad I found this book. It has changed my outlook on my role. I highly recommend this for anyone who is new in the CMO role or for those hoping to get in to that role one day in the future.
Was there a moment in the book that particularly moved you?
Listening to the CMO from Quiznos. Hearing her talk about the importance of the relationship between the CMO and Operations connected with me. It's an area of struggle for me.
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4 people found this helpful
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- JohnS
- 06-29-17
Great insights from marketing executives
This book groups a couple dozen of interviews with CMO of large companies where they talk about personal career, marketing industry in general, philosophy on how to build and run teams, etc.
great format. Similar questions are asked across interviews so it is possible to compare on CMO To another. The part I appreciated the most was when they talk about their path to executive level; which school they went to, first jobs and their whole career path. Also insightful is to know how marketing teams are organized.
Highly recommended reading if you want to learn how marketing executives think and how marketing teams work
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1 person found this helpful
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- Jack
- 02-16-19
Book needed better marketing
This the story of how major marketing leaders view and accomplish their work. I gave the book a lower score for a couple of reasons. First the editors should have used female voices for the female leaders. It would have made for a better listen. Second only a couple of CMO mentioned the importance of product and the value proposition of what they were marketing. I realize it’s all about channels, messaging and distribution but product quality needs to be discussed and it will ultimately determine success and failure. Book was too long to many stories of the same “I do this and this” and not much new creativity. Certainly nothing in depth about struggles, challenges or failures.
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- jstnjsph
- 05-30-17
Good stories, a bit conflicting
I thought the insights were good but any time you get 20+ people to give their opinions on things there's going to be conflicting advice. Overall I enjoyed the listen and it's cool to hear from such high level marketers.
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1 person found this helpful
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- Brooke DeVard
- 12-23-17
A bit too repetitive
Some interviews were insightful but it become too repetitive after few interviews. I think author missed a grand slam opportunity to add one final chapter to reflect on all these interviews and provide a vision of future and his perspective
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2 people found this helpful
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- jj9068
- 10-15-16
Super Insightful Book Into Mindsets of Marketers
If you could sum up Chief Marketing Officers at Work in three words, what would they be?
Informative, Insightful, Fresh
Any additional comments?
I highly recommend this book to anyone who's in marketing. You learn much more about how these successful marketers think which is highly valuable.
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2 people found this helpful
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- Mike
- 02-21-19
Insight from the front lines.
I found this audio book both interesting and informative. Marketing has undergone a total transformation in recent years.
You can read or listen to any number of academic books on marketing. Few would provide the insight into the industry as a whole, a very broad insight, that you will get from listening to this book.
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- Pedro Vargas
- 09-11-20
Awesome book
I enjoyed the interviews of every CMO.
Listening to their journey gave me confidence to keep going in my journey. I personally don’t know any close marketing professionals.
This book has help me connect with CMOs I’m LinkedIn.
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