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The Fractional CMO Method
- Attract, Convert and Serve High-Paying Clients on Your Terms
- Narrated by: Casey Stanton
- Length: 3 hrs and 31 mins
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Publisher's summary
The world’s leading fractional CMO on his exact method to building the lifestyle you want, while helping incredible companies change lives.
Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!
Already the leader of fractional CMOs around the world, Stanton brings his proven method to a global audience for the first time. Whether you want to bring in a client on the side while in a full-time role or go all in as a fractional CMO, this book will guide you to the success you desire.
Casey Stanton is the founder of CMOx, the premiere fractional CMO training and matchmaking company. He has served as fractional CMO for leading companies across multiple niches, helping them scale their profit and impact. He now supports marketers who are committed to solve bigger problems and helps them build their fractional CMO practice. Casey speaks and travels the world with his wife, Adelaide, and their growing family.
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Story
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Mediocre; few actionable take-aways.
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… by micromanaging
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What listeners say about The Fractional CMO Method
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- AJ
- 04-15-23
Mission-Critical Reading for every marketer!
I’ve been a marketer for 20 years and currently, lead a team of fractional CMOs managing ~$30M in marketing spend and $700M in RUM across 100+ clients. I wish this book existing a decade ago!
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- Jeff Shirley
- 11-25-23
Great Roadmap on HOW to Become a Fractional CMO
Casey provides everything you need to know and do to become a successful fractional CMO.
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- TJ Kaszas
- 06-03-24
Basically a sales pitch for his private group
The book was relatively fine, but it is unbelievably annoying to get at least 1 sometimes 2 sales pitches a chapter for his private couching group.
I learned to skip the private coaching groups ads and as a result I finished the book in a morning.
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- MAC GUY
- 12-30-22
This was a great read
This is a book with practical applications and resources to tackle this topic.
It’s a short read, but I guarantee that it will bring immense value.
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- Wayne S
- 03-10-23
Good book
Really gets into what a fractional CMO does and lays out the path to become one and excel at it.
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- Eric Saunders
- 09-23-23
Great book
Good book with a way to really evaluate your situation and what you want out of life.
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