Preview
  • Evolutionary Ideas

  • Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
  • By: Sam Tatam
  • Narrated by: Kevin Meyer
  • Length: 6 hrs and 40 mins
  • 4.0 out of 5 stars (21 ratings)

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Evolutionary Ideas

By: Sam Tatam
Narrated by: Kevin Meyer
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Publisher's summary

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?

In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.

Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works.

Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.

Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message and what a bowl of M&Ms has in common with a canary in a coal mine.

These are evolutionary ideas.

Exploring five of the most critical challenges we face today, we learn how to "breed" more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity–for anyone in any endeavor.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Harriman House (P)2022 Harriman House
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Very insightful

Many problems have been solved before. Only rarely is there a truly new solution.

therefore, if you want to solve your particular problem you should understand and explore the existing world of solutions. Likely there is a proven solution already developed for a slightly different environment. e.g. a coffee shop and a sub shop can use the same buy 5 get the 6th free card.

There are millions of high value applications for Behavioral Science insights. I can't wait to apply the principles from this book!

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New Age, Not Impressed

It definitely wants to push new age thoughts to the point it can overshadow some good basic concepts. Hard to listen to.

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