Evolutionary Ideas
Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
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Narrated by:
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Kevin Meyer
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By:
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Sam Tatam
About this listen
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning, and sheer luck, we have found what works.
Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.
Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message and what a bowl of M&Ms has in common with a canary in a coal mine.
These are evolutionary ideas.
Exploring five of the most critical challenges we face today, we learn how to "breed" more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity–for anyone in any endeavor.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Harriman House (P)2022 Harriman HouseListeners also enjoyed...
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- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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start here, if you are looking to achieve in life
- By NL on 10-22-18
By: James Clear
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Breakpoint
- Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
- By: Jeff Stibel
- Narrated by: Robert David Grant
- Length: 7 hrs and 37 mins
- Unabridged
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We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.
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Meh
- By Customer on 12-07-14
By: Jeff Stibel
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- By: Gary Klein
- Narrated by: Christopher Lane
- Length: 9 hrs
- Unabridged
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- By Blair on 02-24-15
By: Gary Klein
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Simple Rules
- How to Thrive in a Complex World
- By: Donald Sull, Kathleen M. Eisenhardt
- Narrated by: Jeff Cummings
- Length: 7 hrs and 54 mins
- Unabridged
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- By Rex on 06-09-15
By: Donald Sull, and others
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The Leading Brain
- Powerful Science-Based Strategies for Achieving Peak Performance
- By: Friederike Fabritius, Hans W. Hagemann
- Narrated by: Karen Saltus
- Length: 8 hrs and 15 mins
- Unabridged
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There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.
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Understand your brain for a better life!
- By Khalid Sul on 02-23-18
By: Friederike Fabritius, and others
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The Mind of the Market
- Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
- By: Michael Shermer
- Narrated by: Michael Shermer
- Length: 5 hrs and 26 mins
- Abridged
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The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.
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Good ideas overshadowed by obnoxious polemics
- By Philo on 09-15-13
By: Michael Shermer
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Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- By: Jeremy Dean
- Narrated by: Sean Pratt
- Length: 6 hrs and 31 mins
- Unabridged
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Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
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Get the actual book
- By Trish Vidal on 05-22-14
By: Jeremy Dean
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
What listeners say about Evolutionary Ideas
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ian Nichol
- 05-24-22
Very insightful
Many problems have been solved before. Only rarely is there a truly new solution.
therefore, if you want to solve your particular problem you should understand and explore the existing world of solutions. Likely there is a proven solution already developed for a slightly different environment. e.g. a coffee shop and a sub shop can use the same buy 5 get the 6th free card.
There are millions of high value applications for Behavioral Science insights. I can't wait to apply the principles from this book!
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- Elizabeth Luras
- 08-24-23
New Age, Not Impressed
It definitely wants to push new age thoughts to the point it can overshadow some good basic concepts. Hard to listen to.
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