The Second in Command Audiobook By Cameron Herold cover art

The Second in Command

Unleash the Power of Your COO

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The Second in Command

By: Cameron Herold
Narrated by: Cameron Herold
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As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations.

The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.

©2023 Cameron Herold (P)2023 Cameron Herold Business Development & Entrepreneurship Business
Authentic Experience • Practical Leadership Insights • Great Author • Valuable Ceo-coo Framework • Candid Business Advice
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Cameron is one of a kind. A book based on lived experiences and true knowledge. Many stories and examples of real life COO examples. Thank you!

Great easy book that gets you into the understanding of the COO role

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This book was great! I gained a lot from this book. Being a new COO, I feel like I added a lot of value in the transparency of the role, however ambiguous from the role is from company to company. I’m definitely sharing this with my CEO to help enhance our communication and effectiveness.

I highly recommend this to anyone in the COO (or-like) role or anyone wanting more guidance on how the role should be framed up 👍

Direction, instructional, and practical

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And the 2IC framework and ideas are a game changer. Must read for anyone looking to grow their business.

Always love Cameron’s work

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I think is a great resource for running companies and gives you great insight of the COO role in different scenarios

Very useful

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The narration edits with a different tone of voice were quite jarring; otherwise it was great.

Great author, average reader

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It was useful, and it has very good points. I think I can apply many things, specially regarding the relationship between CEO and COO. Too much of the book was dedicated to publicise the COO Alliance, and that was super annoying. Also, the audio editing is possibly the worst I’ve heard on an audiobook.

Good concepts

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As the 1st in command understanding the relationship between myself and my COO is critical. I not only shared this with my #2, I read it cover to cover and it was worth every minute. I will be sharing with my fellow CEO’s, thank you.

Just what I needed!

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Reading this book was a real aha moment.
I now realise I've always overlooked the real power of the COO, the second in command and having been without a #2 for a few years I've realised what was really missing and why !

A real aha moment

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so ive been looking for ways to build and to be scalable. i can't do it all on my own regardless of how hard headed I am. this book shined some light on exactly what I'm looking for. I went ahead and bought a paperback copy so I could see the tests they've developed also.

what I was looking for

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Im a CEO and I have been devouring Cameron´s content. First with Double Double, then a few talks on youtube and then this book. Even if Cameron is the expert for all COO things, there is a lot of great content here for CEOs and other people in organizations. This book is from someone that has really been there and done that, setting it apart from many books that are more research based, and with questionable conclusions.

I would recommend this book for all CEO´s, COOs and many parts of it for departments like HR, Operations, PR, etc.

There are some minor issues with the audio yes, but not sufficient to bother me. As a fan of audibooks, I am grateful when authors read their own audios, even if the quality might be a little lower, because it lends it authenticity and you know the stress in the words is all in the right places. I am also thankful they launch an audio, as many authors do not launch audios. Anyways, it didnt detract from the read at all for me, this is a business book not a Romance.

The go too guy for COO information

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