From Poop to Gold
The Marketing Magic of Harmon Brothers
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Narrated by:
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Matt Olson
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By:
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Chris Jones
About this listen
You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers.
From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.
A stunning number of hilarious videos that have “gone viral” - and which have also managed to sell huge quantities of product (think of Squatty Potty’s pooping unicorn as just one example) - have one thing in common: they were created by this small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, Adweek, and a WEBBY for Best Writing, Harmon Brothers - and their revolutionary model - transform poop into gold, and can do the same for you and your company.
Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed its author, Chris Jones. He began to see dozens of applications of the Harmon Brothers' business model, and ways From Poop to Gold could potentially be much more than just a recitation of facts. Author Chris Jones pulls back the curtain and reveals the behind-the-scenes magic including their innovative business model, one of the biggest secrets behind their success.
American business is often dysfunctional, a clear contrast to the often chaotic but always collegial - and successful - model at Harmon Brothers. More, the HB system both treats its employees like adults and allows them to behave like human beings, unique and powerful in their own ways.
It was a story that needed telling.
©2018 Chris Jones (P)2018 Chris JonesListeners also enjoyed...
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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Thoroughly enjoyed this fascinating memoir
- By Carla M Fisher on 12-14-24
By: Stacy Spikes
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Karmic Management
- What Goes Around Comes Around In Your Business and Your Life
- By: Geshe Michael Roach, Lama Christie McNally, Michael Gordon
- Narrated by: Geshe Michael Roach
- Length: 2 hrs and 28 mins
- Unabridged
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Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.
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Loved it!
- By Ellen on 07-20-10
By: Geshe Michael Roach, and others
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
What listeners say about From Poop to Gold
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jesse
- 04-22-19
Great book
Great book only thing is that the principals all cost money. Very useful tips in here I would apply once I’m able to get out of the lean start up phase
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1 person found this helpful
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- Super Mum
- 04-26-19
Freaking blowing minds!
I’m so impressed with how innovative and fresh this piece on advertising in today’s world. I’m a realtor, wanna be painter and planning to take full advantage of what I learned in these pages. I had a feeling they were on to something after listening to the first 30 min, then running into my bathroom to see a Squatty Potty and Poopourri. Thank you for sharing your knowledge!
-James Richardson
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1 person found this helpful
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- Joy
- 08-17-19
Well worth the listen
Matt Olson did an excellent read. Was able to listen to this straight through in one day due to the informative and humorous content, but also because of mr. Olson's exceptional voice
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1 person found this helpful
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- North Beacon
- 01-21-19
Great insights, stories and ideas for doing business better
This book is up there with my business favorites (apart from a couple awkward spots in the performance). As the owner of a small marketing & design shop, it gave me great ideas of things I’ll be implementing to increase our creative culture and encourage better work.
As a longtime fan of the Harmon’s marketing videos and sales funnels, it was awesome to hear the stories behind the ads and see how they do some key things differently- especially when it comes to taking on clients and paying employees. I wish more businesses operated like this.
One note- if you’re expecting to learn to create viral videos like they do, the book isn’t focused on that, and you won’t learn it here. Instead, you’ll get a look behind the scenes of what they do and how to create a creative work environment to get better results from your team and enjoy work life more. At least that’s what I got from it.
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4 people found this helpful
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- Bruhdaname
- 03-03-19
the best book ever!!!!!!
My teacher wrote this book and it is one of the best books ever so get it now and listen to it over and over!!!!!!!
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- Justyn Franko
- 05-14-19
Just a Lead Gen tool for Harmon Bros.
good book. narrated by a friend promoting Harmon at every stop. lacks any real educational substance. really good PR top of funnel lead gen tool.
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5 people found this helpful
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- Wolfe
- 02-04-19
Informative and Entertaining
An insightful look inside one of America's most successful viral marketing firms. You get to see inside the creative culture of Harmon Brothers, and how they manage to hop from success to success. It looks like luck, but the Harmon Brothers have formed a unique business model, and the results speak for themselves.
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4 people found this helpful
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- Sean Linn
- 04-17-19
never enjoyed a book about business so much
wonderful story! I learned and laughed more than any other book this far in my library. definitely going to buy a copy to read myself!
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1 person found this helpful
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- FILM GUY
- 01-26-19
entertaining and educational while also inspiring!
love the style of this book! I'm in the process of starting my own ad agency and this book was so very helpful!
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2 people found this helpful
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- Valenka Vicencio
- 04-16-19
Is good for inspiration and understanding how their agency works
A los of details about the obstacles they trascended while making the ads, but not many how to’s
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1 person found this helpful