Guerrilla Marketing
Fourth Edition
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Narrated by:
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Bob Loza
About this listen
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.
©1998 Jay Conrad Levinson (P)2009 Audible, Inc.Listeners also enjoyed...
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Mike Always Delivers
- By Carlos on 04-03-24
By: Mike Michalowicz
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The Best of Guerrilla Marketing
- Guerrilla Marketing Remix
- By: Jay Conrad Levinson, Jeannie Levinson
- Narrated by: Patrick Lawlor
- Length: 13 hrs and 6 mins
- Unabridged
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Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.
By: Jay Conrad Levinson, and others
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How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
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Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
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Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Unabridged
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Absolutely Must Listen To
- By Anthony A. Luna on 06-01-24
By: Gary Vaynerchuk
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Mike Always Delivers
- By Carlos on 04-03-24
By: Mike Michalowicz
What listeners say about Guerrilla Marketing
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- 90210
- 11-08-12
It's okay
Would you say that listening to this book was time well-spent? Why or why not?
It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized
Would you ever listen to anything by Jay Conrad Levinson again?
Unlikely
How could the performance have been better?
More conciseness would have been beneficial
Was Guerilla Marketing worth the listening time?
mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.
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3 people found this helpful
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- Beautiful Store
- 02-26-18
Great Book
If you want Master SEO
You to go throughout this Great book First, Marketing Always Hungary and Every Information in this Book
Feed it feed very well, I strongly advice you to LIsten to it, and keep as reference.
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1 person found this helpful
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- B.Ogilvie
- 12-30-15
Outstanding read!
some chapters are very slow and se material is very basic, but overall a very good treasure of knowlege nuggets that are very relevant to many businesses
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1 person found this helpful
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- Eric
- 01-15-15
Awesome book!!!
I am very impressed. Listened to it almost three times and every time I learn something new!! I love it
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1 person found this helpful
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- Bryce
- 05-28-15
will listen to again and again
I'm a budding guitar teacher providing a service, incredible ideas and incredible value. this will keep me busy for months
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1 person found this helpful
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- Jonathan H.
- 12-07-15
A wealth of information.
Guerilla Marketing is nothing short of a wealth of information and strategies to take the average novice (like me), plant the seeds of guerrilla marketing mastery and provide enough insight to water that seed. From that point, its up to the readers imagination, intuition and instinct to make that seed grow.
At times, the information can be exhausting, sometimes a little too extensive. However, its important to know just how far market research goes to provide information to businesses that need to know certain information about all typesnof potential customers.
I bought the book to help me think up ways to promote and take care of my band Into Existence. We are a Metal band out of Kansas City, MO. While not all of the information applies to the music industry on a local level, I definitely found more than a few ways to put a leg up on other bands in the area and even gave me ideas on how to make our music community here in KC closer and stronger.
If you keep thinking about how to apply the information and strategies in Guerrilla Marketing, this book will help you out.
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- Amgad
- 09-22-18
The foundation of Marketing and more - one of the best !
I enjoyed every minute of the book. A core fundamental book for everyone entering the field of Marketing or even professional marketers. The book talks in a comprehensive way about marketing and its various conventional and modern methods. I Fully recommend it !
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1 person found this helpful
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- Mohammad S. Obeidat
- 11-30-14
Great tips for business owner
Would you recommend this audiobook to a friend? If so, why?
This book will save you ton of money on your marketing and advertising, the author provided a great tips and strategies that could improve your business in no time.
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- Cobby
- 03-16-16
A Must
Learned a lot.Will go over one more time -this time taking notes. Narrator's voice was engaging too so that helped a lot.
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- Todd
- 11-08-10
OK
This book is a good book for people who are green in marketing. If you have been in business a while, most of this is common sense.
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9 people found this helpful