How Ideas Spread
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Narrated by:
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Jonah Berger
About this listen
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
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By: Gary Webb
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- By Kate on 11-03-17
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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Our Magnificent Bastard Tongue
- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
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What listeners say about How Ideas Spread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Christian AUD.ca
- 10-17-16
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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4 people found this helpful
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Campfire Talk or Facebook Chat: Technology changes, but underlying human psychology stays the same.
Viral Tweets, +followersNOT=+influence, using social media listening for market research, STEPPS six criteria for contagious communications, powerful insights.
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- Amazon Customer
- 11-18-16
Fantastic course on Big Ideas and Marketing
the professor does an excellent job of highlighting marketing concepts and ways to apply them only wish the course was longer and had more applied use cases
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- shenia
- 03-06-21
broad strokes
Author used very broad strokes to describe work. I was hoping for some clarity on this subject. He basically confirmed it is all a Crap shoot... all about odds. secret is too find a way to insinuate your product into everyday conversation and keep people talking about it, in a nut shell
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- R. Wright
- 08-03-17
Should be titled "Intro to Marketing"
It wasn't really about ideas spreading in general, it was all from the angle of products and selling, and very little time was spent on internet/social media aspects of the topic.
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- Nic Magnuson
- 09-16-15
Fantastic
You know those books that change the way you think about things for the better? This is one of them. Very informative!
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- Brent
- 11-21-15
Good overview from a marketing perspective
This is a short 12 lecture course on how ideas spread from a marketing perspective. Jonah Berger does a nice job narrating and describing the subject. The first half dealt with the psychology of social influence and the second half got more into the social network side of things. Very little of the material was new to me since I've studied much of it in the course of working on my PhD, but it was still an enjoyable refresher. Given that I already knew most of it and can be picky about these things, I didn't have any particular quibbles with what he included or excluded (well, maybe a couple minor ones -- e.g. Google Flu worked well the first year or two, but not so much now). Remarkably, given the subject matter, he did not mention the term "meme" at all, which is not a criticism -- I'm impressed that he didn't use that otherwise easy conceptual crutch.
On the whole, I'd recommend this as an introduction to the subject, especially for anyone interested in marketing or social influence.
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- Bruno
- 10-13-16
It is a book about marketing.
I was expecting a more in-depth book about the creation and dissemination of big ideas, such as political views and the rise and fall of ways of thinking. Instead I got a book about marketing. that said, it is a very good book about marketing.
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1 person found this helpful
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- teak421
- 09-18-15
More Verbose than Tolkien
Oh my goodness... At least three times I was screaming in the car because the prof was WAY to verbose with his examples. Why does this... Why does this do that? I mean, goodness. Its like he had to find filler to make his quota of 6.5 hours.
Got a few good nuggets, but beware, if you have little patience like I do, you will scream in the car...."Alright, we get it!!"
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