How Ideas Spread
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Narrated by:
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Jonah Berger
About this listen
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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- The Untold History of English
- By: John McWhorter
- Narrated by: John McWhorter
- Length: 5 hrs and 22 mins
- Unabridged
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
- By Bertie on 01-11-10
By: John McWhorter
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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Survival Theory
- A Preparedness Guide
- By: Jonathan Hollerman
- Narrated by: Jim Pelletier
- Length: 9 hrs and 56 mins
- Unabridged
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This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully-stocked survival retreat. Jonathan Hollerman's in-depth expertise and recommendations will cover many topics including bug-out bags, SHTF Weapons, tactical gear, survival tools, knives, long-term food storage, livestock, bug-out locations, survival retreat recommendations, and much more.
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Literally a half decent book.
- By LA on 09-29-16
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- By: Brian Diez
- Narrated by: Mike Norgaard
- Length: 55 mins
- Unabridged
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Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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Don't waste a credit on this!
- By typhoidtrish on 10-01-18
By: Brian Diez
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Somewhat Interesting but not Quite as Advertised
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Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
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One of my top 3 favorite courses!
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What can we still learn from C.S. Lewis? Find out in these 12 insightful lectures that cover the author's spiritual autobiography, novels, and his scholarly writings that reflect on pain and grief, love and friendship, prophecy and miracles, and education and mythology.
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Basically a collection of sermons
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Thinking Like an Economist: A Guide to Rational Decision Making
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Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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Great for beginners, nothing you for an economist
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Good for even a non-existentialist
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Somewhat Interesting but not Quite as Advertised
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One of my top 3 favorite courses!
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Basically a collection of sermons
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Great for beginners, nothing you for an economist
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Over the course of 24 lessons, including the eight meditation checkups within lessons, you will learn both what Zen has traditionally meant for East Asians and what it can mean for contemporary Westerners. Prepare to be challenged as Professor Davis asks you to set aside your preconceptions in order to open yourselves to what Zen masters who lived in the past and in distant lands have to teach you.
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The trick: just sit down and be quiet. Trust me.
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The Iliad of Homer
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Vandiver never disappoints
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Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.
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I wanted to like this course
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Mind-Body Philosophy
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How is it that our brain creates all the subjective experiences of our lives every single day - the experiences we call reality? That is the mind-body problem. In Mind-Body Philosophy, Professor Patrick Grim of the State University of New York at Stony Brook leads an intellectually exhilarating tour through millennia of philosophy and science addressing one of life's greatest conundrums. But you won't just be a spectator as Dr. Grim engages and encourages each of us to come to our own conclusions.
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Another Great Courses Homerun!
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Great Utopian and Dystopian Works of Literature
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Can literature change our real world society? At its foundation, utopian and dystopian fiction asks a few seemingly simple questions aimed at doing just that. Who are we as a society? Who do we want to be? Who are we afraid we might become? When these questions are framed in the speculative versions of Heaven and Hell on earth, you won't find easy answers, but you will find tremendously insightful and often entertaining perspectives.
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A very enjoyable and educational audiobook
- By NH on 04-06-17
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Writing Creative Nonfiction
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Bringing together the imaginative strategies of fiction storytelling and new ways of narrating true, real-life events, creative nonfiction is the fastest-growing part of the creative writing world. It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.
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Not what I expected but useful
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The Italians before Italy: Conflict and Competition in the Mediterranean
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Take a riveting tour of the Italian peninsula, from the glittering canals of Venice to the lavish papal apartments and ancient ruins of Rome. In these 24 lectures, Professor Bartlett traces the development of the Italian city-states of the Middle Ages and the Renaissance, showing how the modern nation of Italy was forged out of the rivalries, allegiances, and traditions of a vibrant and diverse people.
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A useful survey, just what I wanted
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The Theory of Evolution: A History of Controversy
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Charles Darwin's theory of organic evolution-the idea that life on earth is the product of purely natural causes, not the hand of God-set off shock waves that continue to reverberate through Western society, and especially the United States. What makes evolution such a profoundly provocative concept, so convincing to most scientists, yet so socially and politically divisive? These 12 eye-opening lectures are an examination of the varied elements that so often make this science the object of strong sentiments and heated debate.
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Little mistakes here and there
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The Learning Brain
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One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.
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Slow, useful, unconvincing
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The Greek World
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The ancient Greeks, more than any other early culture, have given us the template for Western civilization, as seen in their superlative achievements in the fields of architecture, political theory, philosophy, science, and art - not the least of which are their inventions of democracy and drama. In these 24 compelling lectures, Professor Garland guides you in a richly illuminating exploration of what the ancient Greeks have given us, and why they’re still important to us today.
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Political correct digressions every five minutes
- By Sofia on 11-11-20
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Unlocking the Hidden History of DNA
- By: Sam Kean, The Great Courses
- Narrated by: Professor Sam Kean
- Length: 6 hrs and 19 mins
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Locked inside the DNA of every species that ever lived are endless stories - about origins, ancestors, fate, and much more. Until recently, these secrets were completely inaccessible. But with the help of new technologies, scientists are now reading the hidden history of DNA, making remarkable discoveries about ourselves and our fellow species. Your gateway to this treasure trove of information is Unlocking the Hidden History of DNA, 12 informative and accessible lectures delivered by New York Times best-selling author Sam Kean.
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Great course
- By MyGrnEyesF on 04-29-21
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The Great Ideas of Philosophy, 2nd Edition
- By: Daniel N. Robinson, The Great Courses
- Narrated by: Daniel N. Robinson
- Length: 30 hrs and 11 mins
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Grasp the important ideas that have served as the backbone of philosophy across the ages with this extraordinary 60-lecture series. This is your opportunity to explore the enormous range of philosophical perspectives and ponder the most important and enduring of human questions-without spending your life poring over dense philosophical texts.
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A Hard Review to Write
- By Ark1836 on 11-20-15
By: Daniel N. Robinson, and others
What listeners say about How Ideas Spread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Christian AUD.ca
- 10-17-16
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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4 people found this helpful
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Campfire Talk or Facebook Chat: Technology changes, but underlying human psychology stays the same.
Viral Tweets, +followersNOT=+influence, using social media listening for market research, STEPPS six criteria for contagious communications, powerful insights.
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- Amazon Customer
- 11-18-16
Fantastic course on Big Ideas and Marketing
the professor does an excellent job of highlighting marketing concepts and ways to apply them only wish the course was longer and had more applied use cases
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- shenia
- 03-06-21
broad strokes
Author used very broad strokes to describe work. I was hoping for some clarity on this subject. He basically confirmed it is all a Crap shoot... all about odds. secret is too find a way to insinuate your product into everyday conversation and keep people talking about it, in a nut shell
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- R. Wright
- 08-03-17
Should be titled "Intro to Marketing"
It wasn't really about ideas spreading in general, it was all from the angle of products and selling, and very little time was spent on internet/social media aspects of the topic.
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- Nic Magnuson
- 09-16-15
Fantastic
You know those books that change the way you think about things for the better? This is one of them. Very informative!
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- Brent
- 11-21-15
Good overview from a marketing perspective
This is a short 12 lecture course on how ideas spread from a marketing perspective. Jonah Berger does a nice job narrating and describing the subject. The first half dealt with the psychology of social influence and the second half got more into the social network side of things. Very little of the material was new to me since I've studied much of it in the course of working on my PhD, but it was still an enjoyable refresher. Given that I already knew most of it and can be picky about these things, I didn't have any particular quibbles with what he included or excluded (well, maybe a couple minor ones -- e.g. Google Flu worked well the first year or two, but not so much now). Remarkably, given the subject matter, he did not mention the term "meme" at all, which is not a criticism -- I'm impressed that he didn't use that otherwise easy conceptual crutch.
On the whole, I'd recommend this as an introduction to the subject, especially for anyone interested in marketing or social influence.
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- Bruno
- 10-13-16
It is a book about marketing.
I was expecting a more in-depth book about the creation and dissemination of big ideas, such as political views and the rise and fall of ways of thinking. Instead I got a book about marketing. that said, it is a very good book about marketing.
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1 person found this helpful
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- teak421
- 09-18-15
More Verbose than Tolkien
Oh my goodness... At least three times I was screaming in the car because the prof was WAY to verbose with his examples. Why does this... Why does this do that? I mean, goodness. Its like he had to find filler to make his quota of 6.5 hours.
Got a few good nuggets, but beware, if you have little patience like I do, you will scream in the car...."Alright, we get it!!"
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