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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
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Publisher's summary
The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
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- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- By Martin Proulx on 12-10-08
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
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The Secrets of Happy Families
- Surprising New Ideas to Bring More Togetherness, Less Chaos, and Greater Joy
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Best-selling author and New York Times family columnist Bruce Feiler found himself squeezed between caring for aging parents and raising his children. So he set out on a three-year journey to find the smartest solutions and the most cutting-edge research about families. Instead of the usual family "experts", he sought out the most creative minds - from Silicon Valley to the set of Modern Family, from the country's top negotiators to the Green Berets - and asked them what team-building exercises and problem-solving techniques they use with their families.
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Well worth reading, even if you can't do it all!
- By Amazon Customer on 02-28-13
By: Bruce Feiler
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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Good book
- By Justin on 02-17-17
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You Are Now Less Dumb
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- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Performance
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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Sex, Murder, and the Meaning of Life
- A Psychologist Investigates How Evolution, Cognition, and Complexity Are Revolutionizing Our View of Human Nature
- By: Douglas T. Kenrick
- Narrated by: Fred Stella
- Length: 7 hrs and 31 mins
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Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.
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Rather dated and self-aggrandizing
- By Laurie Frick on 07-21-11
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Focus
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- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
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Overall
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
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What listeners say about Invisible Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gerry
- 07-25-16
Disappointing and lightweight
I have enjoyed Berger's other books but found this to be surprisingly lightweight. It covers very little ground and spends way too much time on anecdotes and way to little on the underlying science. If you are looking for a good understanding of how we influence each other, and ourselves through our own biases, there are plenty of better works to choose from.
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4 people found this helpful
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- Matthew Burns
- 08-16-18
thoughtful insight
this book provides ideas on how the world around you affects your habits. .
hj
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- Jazz Clubz
- 06-23-16
Great research, but more questions unanswered
The author presented a good argument for the utility of social influence and how different entities can take advantage of the knowledge. It's fascinating how we all have both the need to be a part of a community in one instance and to differentiate in another. I think this is a dichotomy.
While the research has been well enumerated, I wonder if the same research findings can be leveraged by policy makers to help various groups to assimilate into acceptable societal norms without the associated bias of political correctness.
I recommend this book for general information. it's also easy to follow. The author does a good job of keeping technical jargon to a minimum.
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2 people found this helpful
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- Tyler c
- 07-22-16
Awesome principles for any leader.
Well narrated. Well written. Very interesting studies and stories. Very helpful for leaders. Jonah Berger delivers. This was a good book but Jonahs book, "Contagious " is more groundbreaking!
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1 person found this helpful
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- Johan
- 10-08-16
Fascinating, but...
I would have liked to hear more about the principles surrounding the different behaviors. The stories are fascinating examples but at the end of the day I felt they took up a lot of time that could have been used to talk more about the underlying principles and how to use and/or counter them.
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3 people found this helpful
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- Fred
- 03-26-17
Useful information
A bit long winded, but not too much.
Well read. Have listened to it about 4 times now.
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- Evandro
- 10-21-16
Shocking!
I liked it mainly because it offers us a counter-intuitive view about ourselves. Looking back at some of our thoughts and actions, it is easy to perceive how wrong we were before acknowledging the social aspect of our very lives.
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- Andrew Sandstrom
- 09-01-22
a good book that pairs nicely with his others
there are some comments on here about it not being substantive enough. there are a few stories that are perhaps too long, but I disagree that it's confusing or overly long. overall, a good book that pairs nicely with his others
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- Kavita Kishore
- 06-23-16
Great book
This book is a great way to understand how our society shapes our lives, and how we can use it to motivate us.
The only problem I had was with the voice reading it. While it was a clear and well enunciated reading, I found myself zoning out the voice often.
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1 person found this helpful
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- Andrew C. Stephens
- 06-25-16
Professor Berger is more than digital!
This book was not what o was expecting, but it was still great. Professor Berger had built a name for himself discussing social media and I expected this piece to be about influence on social channels, but it is about influence across all of life. Another great work with great novel research based insights.
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