
Invisible Influence
The Hidden Forces That Shape Behavior
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $14.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Keith Nobbs
-
By:
-
Jonah Berger
The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy to the careers we choose to what we eat - in this fascinating and groundbreaking work.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have startling impacts on our judgments and decisions: Our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).
But social influence doesn't just lead us to do the same things as others. In some cases we conform or imitate others around us. But in other cases we diverge or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
©2016 Jonah Berger (P)2016 Simon & SchusterListeners also enjoyed...




















People who viewed this also viewed...


















hj
thoughtful insight
Something went wrong. Please try again in a few minutes.
Awesome principles for any leader.
Something went wrong. Please try again in a few minutes.
Disappointing and lightweight
Something went wrong. Please try again in a few minutes.
While the research has been well enumerated, I wonder if the same research findings can be leveraged by policy makers to help various groups to assimilate into acceptable societal norms without the associated bias of political correctness.
I recommend this book for general information. it's also easy to follow. The author does a good job of keeping technical jargon to a minimum.
Great research, but more questions unanswered
Something went wrong. Please try again in a few minutes.
Fascinating, but...
Something went wrong. Please try again in a few minutes.
Well read. Have listened to it about 4 times now.
Useful information
Something went wrong. Please try again in a few minutes.
Shocking!
Something went wrong. Please try again in a few minutes.
a good book that pairs nicely with his others
Something went wrong. Please try again in a few minutes.
The only problem I had was with the voice reading it. While it was a clear and well enunciated reading, I found myself zoning out the voice often.
Great book
Something went wrong. Please try again in a few minutes.
Professor Berger is more than digital!
Something went wrong. Please try again in a few minutes.