Iconic
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
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Narrated by:
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Scott McKain
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By:
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Scott McKain
About this listen
Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.
What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is - and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
- Go negative for greater success
- Do not “under-promise/over-deliver”
- Quit selling your products and services
Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.
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Who
- The A Method for Hiring
- By: Geoff Smart, Randy Street
- Narrated by: Patrick Lawlor
- Length: 4 hrs and 47 mins
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Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
By: Geoff Smart, and others
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
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Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- By: Mark Sanborn, Margaret Kelly - foreword
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Unabridged
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Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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Excellent extension of The Fred Factor
- By Mike Henry Sr. on 02-07-15
By: Mark Sanborn, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
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In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- By Vicki Cloutier on 04-07-22
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
What listeners say about Iconic
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jason Bradshaw
- 10-14-18
Don’t skip this book
Insightful, thought provoking and helpful to take performance to the next level. It will last the test of time and be useful for generations.
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- Mark Bowser
- 09-08-20
One of the Best Business Books...Ever!!
Scott McKain has done it again! I have known Scott for years. In fact, he is one of my mentors. I trust his insight...and act on it! You should too!
Mark Bowser
Author of “Sales Success” with Zig Ziglar & Scott McKain
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- Mike Henry Sr.
- 01-22-19
Challenging, creative, thoughtful
This book will challenge you to think deeply about your organization and your mission. By telling wonderful stories, the author brings you into his thought process and the ideas behind the book. Then he introduces you to individuals and organizations that demonstrate both the positive and the negative of the points he makes. Each of the 5 points of the book are driven home through the same process of using engaging stories to emphasize the key points. There were places where I went back and listened again so I could think more about what was being said.
How you apply the ideas in this book are up to you. But applying them, even in a trial-and-error fashion, will change the way your organization is perceived and the way you interact with your customers, prospects and your team. Striving to be iconic will be good for your organization, whether you achieve that level of distinction or not! Very worthwhile!
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- Dwayne Long
- 12-22-22
Another A++++++ Book
Scott never fails to deliver amazing, intuitive and informative content to help you be your best. Every book the rice is worth reading, cover to cover, over and over again. My highest recommendations!!!
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- Greg F
- 05-30-23
Worth three laps
This is one of those rare books that is so good one listen is not enough. I did three back to back listens and will surely read again! It’s the kind of book you not only take notes and take action on the lessons learned but it shifts your paradigm and you can’t stop talking about it to others!
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- Rachel
- 10-28-22
I will be listening over and over!
I met Scott McKain in person and to see his voice would be used for the narration of the book was an immediate selling point!
I have experience in the service and healthcare industries and this book was eye-opening on what truly sets businesses (and people) apart from their counterparts. I know it immediately changed how I look at customer service from both sides of the counter.
I will be gifting this book to everyone I know that is starting their own brand or company because Scott McKain understands what it takes to be iconic.
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- L Jay
- 06-06-19
Kept me from making a huge mistake!
This book came just the right time for my business. It also saved me a ton of money spent on a marketing concept that could have damaged my businesses reputation for years. If you own a business, read Scott’s books.
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- Amazon Customer
- 06-30-23
Establish yourself as an iconic business
This book is a great example of how a leadership team can turn their company from a great organization to an iconic one. I’ve listen to Scott McCain speak and I’ve met him a couple of times, and he’s a great author and an inspiration to challenging yourself to be different.
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- MBD
- 11-28-23
Iconic Book
Love the questions and framework presented I.e, sameness, differentiation distinction, and iconic. A joy to listen to and taking notes as I went through it. Can apply of concepts to my business.
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