
Iconic
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
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Narrated by:
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Scott McKain
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By:
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Scott McKain
Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.
What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is - and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
- Go negative for greater success
- Do not “under-promise/over-deliver”
- Quit selling your products and services
Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.
©2018 Scott McKain (P)2018 Scott McKainListeners also enjoyed...




















Don’t skip this book
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Mark Bowser
Author of “Sales Success” with Zig Ziglar & Scott McKain
One of the Best Business Books...Ever!!
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Another A++++++ Book
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Worth three laps
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How you apply the ideas in this book are up to you. But applying them, even in a trial-and-error fashion, will change the way your organization is perceived and the way you interact with your customers, prospects and your team. Striving to be iconic will be good for your organization, whether you achieve that level of distinction or not! Very worthwhile!
Challenging, creative, thoughtful
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I have experience in the service and healthcare industries and this book was eye-opening on what truly sets businesses (and people) apart from their counterparts. I know it immediately changed how I look at customer service from both sides of the counter.
I will be gifting this book to everyone I know that is starting their own brand or company because Scott McKain understands what it takes to be iconic.
I will be listening over and over!
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Kept me from making a huge mistake!
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Establish yourself as an iconic business
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Iconic Book
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