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Leading Digital
- Turning Technology Into Business Transformation
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
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Publisher's summary
Become a Digital Master - No Matter What Business You're In
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:
- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities
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- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
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The Future Workplace Experience
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- Narrated by: Nancy Linari
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Bestselling author of The 2020 Workplace Jeanne Meister returns with a powerful guide to mastering a new set of workplace disruptions, detailing the skills you need to thrive in today's hyper-competitive and rapidly changing business environment. Along with co-author Kevin Mulcahy, Meister presents step-by-step advice to recruiters on how to prepare for a more transparent world of work, develop a new set of leadership skills, and anticipate future trends and changes across industries.
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A look into the future of the corporate world
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Winning with Data
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- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
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By: Tomasz Tunguz, and others
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Solving Problems with Design Thinking
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- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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What to Do When Machines Do Everything
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- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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What listeners say about Leading Digital
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ashtor llc
- 06-28-24
As obsolete as the yellow pages
Ideas are like wine, some become splendid after 20 years... Others unpalitable. In this case the work did not agree well.
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- Waleed Abdelmajeed
- 09-02-17
Source of "ways towards digitalization" patterns
Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍
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2 people found this helpful
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- Julio
- 07-09-18
Up to date
I really liked the story and how up to date is the whole story
Congrats for a very well structured story
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- abdullah aldawsari
- 01-12-20
great lesson learned
this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.
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1 person found this helpful
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- Stevovino
- 06-28-17
Digital Transdormation is there!!!
I read a summary of the study but the book brings a approach to cases.
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1 person found this helpful
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- Anonymous User
- 02-17-21
Superficial and consultancy buzzwords
The book has some good sides, but unless you are a CEO who likes to bring in expensive consultants from Accenture this should be avoided.
In 2021 I would say most of the content is “standard curriculum”. Part 1 is alright, but part 2 is really boring and without any real useful content.
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- Marcelo Fandino
- 07-30-18
Basic Basic Basic
This book do not bring anything new nor add much content.
unless you are new to the subject this it not for you.
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