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Leading Digital

By: George Westerman, Didier Bonnet, Andrew McAfee
Narrated by: Jonathan Todd Ross
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Publisher's summary

Become a Digital Master - No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:

  • How to engage better with your customers
  • How to digitally enhance operations
  • How to create a digital vision
  • How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

©2014 George Westerman, Didier Bonnet, Andrew McAfee (P)2017 Recorded Books
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What listeners say about Leading Digital

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As obsolete as the yellow pages

Ideas are like wine, some become splendid after 20 years... Others unpalitable. In this case the work did not agree well.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

Source of "ways towards digitalization" patterns

Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍

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2 people found this helpful

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    5 out of 5 stars
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Up to date

I really liked the story and how up to date is the whole story

Congrats for a very well structured story

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  • Overall
    4 out of 5 stars
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great lesson learned

this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.

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1 person found this helpful

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Digital Transdormation is there!!!

I read a summary of the study but the book brings a approach to cases.

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1 person found this helpful

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    2 out of 5 stars
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Superficial and consultancy buzzwords

The book has some good sides, but unless you are a CEO who likes to bring in expensive consultants from Accenture this should be avoided.
In 2021 I would say most of the content is “standard curriculum”. Part 1 is alright, but part 2 is really boring and without any real useful content.

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    4 out of 5 stars

Basic Basic Basic

This book do not bring anything new nor add much content.
unless you are new to the subject this it not for you.

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