
Good Strategy/Bad Strategy
The Difference and Why It Matters
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Narrated by:
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Sean Runnette
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By:
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Richard Rumelt
About this listen
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy”. He introduces nine sources of power - ranging from using leverage to effectively focusing on growth - that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.
Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
©2011 Richard Rumelt (P)2019 Random House AudioListeners also enjoyed...
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Critic reviews
"Represents the latest thinking in strategy and is peppered with many current real world examples. Good Strategy/Bad Strategy has much to offer and has every chance of becoming a business classic.” (Management Today)
“Brilliant...a milestone in both the theory and practice of strategy... Vivid examples from the contemporary business world and global history that clearly show how to recognize the good, reject the bad, and make good strategy a living force in your organization.” (John Stopford, chairman, TLP International, professor emeritus, London Business School)
“Penetrating insights provide new and powerful ways for leaders to tackle the obstacles they face. The concepts of "the kernel" and "the proximate objective" are blockbusters. This is the new must-have book for everyone who leads an organization in business, government, or in-between.” (Robert A. Eckert, chairman and CEO of Mattel)
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-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Steve Menasche, Teri Schnaubelt
- Length: 4 hrs and 57 mins
- Unabridged
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Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
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Not Volume 2
- By Amazon Customer on 05-30-21
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
- By Rebecca Savage on 01-05-15
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Inspired (2nd Edition)
- How to Create Tech Products Customers Love
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 8 hrs and 46 mins
- Unabridged
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How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
By: Marty Cagan
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
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In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- By Ken Wells on 09-25-22
By: Teresa Torres
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Your Strategy Needs a Strategy
- How to Choose and Execute the Right Approach
- By: Martin Reeves, Knut Haanaes, Janmejaya Sinha
- Narrated by: Jeffrey Schmidt
- Length: 6 hrs and 52 mins
- Unabridged
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In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right.
By: Martin Reeves, and others
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- By: John Doerr, Larry Page - foreword
- Narrated by: John Doerr, full cast, Julia Collins, and others
- Length: 7 hrs and 56 mins
- Unabridged
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- By Dan Richards on 06-08-18
By: John Doerr, and others
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Team Topologies: Organizing Business and Technology Teams for Fast Flow
- By: Matthew Skelton, Manuel Pais
- Narrated by: Edward Bauer
- Length: 6 hrs and 31 mins
- Unabridged
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Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.
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Nice of you’re Amazon or Google
- By Johann D on 06-02-22
By: Matthew Skelton, and others
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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The End of Competitive Advantage
- How to Keep Your Strategy Moving as Fast as Your Business
- By: Rita Gunther McGrath, Alex Gourlay - foreword
- Narrated by: Teri Schnaubelt
- Length: 5 hrs and 56 mins
- Unabridged
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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.
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Additional Material
- By Hemanth Khandagale on 11-01-21
By: Rita Gunther McGrath, and others
What listeners say about Good Strategy/Bad Strategy
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- Floridian
- 03-26-21
Best book on strategy
This has been by far the best book on strategy I have ever read The author has gone to great lengths to not just tell us what the best strategy is out but also how to detect bad strategies with a lot of great examples. I look very much forward to using this data in our business.
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- Jennifer ann Greene
- 08-30-22
key deep systematic thinking w focus strategy
key deep systematic thinking w focus strategy. great not just for business leaders but people looking to lead in their own lives.
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- Andrew Clarke
- 06-01-23
Good book for a novice
I always wonder about and often scoff at “strategy”, because of all the bad strategy we see and hear. I’ve never taken business classes or been in business school - if you’re like me, you’d find this pretty interesting.
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- James F. Harris
- 12-10-21
Excellent book. Excellent examples.
The author is clearly an authentic and gave examples of his own learning. He is effective in challenging the reader/listener to change.
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- AMZN Customer
- 10-08-22
Fannnnnntastic
Eye- (and mind-)opening view into the pervasiveness of bad strategy, how to spot it, and how to distinguish your firm through solid, good strategy. Highly recommend to any businessperson or aspiring leader.
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- Anonymous User
- 10-31-22
A must-read on strategy
I recommend this book to all strategists/ consultants and to leaders. It offers a clear understanding on what strategy is, a structure to follow through and lots of examples from the business world to learn from.
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- Brad R.
- 11-23-22
Truly enlightening
This was a truly enlightening book. It changed my outlook on strategic planning and I’m excited to implement it. This should be a required reading for anyone in product management.
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- Lior Sion
- 11-26-23
Great book, potentially missing editor
My summary of good and bad strategy:
Took me awhile to write this and I was trying to understand why. I liked most of what was written, and yet I felt it wasn’t what it was supposed to be - and I think I know why.
The book is a collection of great insights, thoughts, stories and examples, but its rhythm is wrong - it jumps from basic problem framing to solution to more issues and challenges to other concepts. Also, I think the definition of strategy is lacking: I often like to think about strategy and tactics differently, and the book basically calls everything strategy (and maybe adds policy on top of it).
That said, I loved what was actually written if I take chapter by chapter and paragraph by paragraph. The main takeaways for me:
* loved how he’s not shy showing what and when things were done wrong. Finally someone points to the evil of fluffy messaging and empty yet long presentations!
* as written above - the importance of taking one thing and doing it.
* loved the chapter about doubting your own first choice and coming up with more options. In my team I always asked people to come with 3 good solutions, never one.
All in all - I would recommend this book to my friends :)
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- Przemeq
- 09-23-24
Finally a GREAT book on strategu
I am a serial reader of business related books 90% of them is gibberish, 7% is acceptable, 2% a really good and only a handful is great. This one falls into the latest category.
Finally someone was able to distinguish between strategic conditions, strategic goals, initiatives, success measures, and so on. I've read the book 3 times already and still find nuggets in there.
I'm only wondering why it is not popular as it should be – I will be happy to help making it more popular
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- Jonah B Greenberger
- 08-14-21
Good but a bit dense and academic
Hard to listen to on 2x. Great concepts but I wish they went into more details on the stories behind them vs staying on the core concepts
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