
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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Narrated by:
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Brian Halligan
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David Meerman Scott
The Grateful Dead: rock Legends, marketing pioneers.
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
©2010 David Meerman Scott, Brian Halligan (P)2010 Gildan Media CorpListeners also enjoyed...




















Critic reviews
The message
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Not your marketing as usual type of book
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The authors met through a shared interest in marketing and the realized they also shared a passion for the Dead. They had both logged a number of concerts and were confirmed Dead Heads.
This shared passion added to their years in marketing led them to combine the two in this breezy yet informative book. The Dead were crowd sourcers and copyright mavericks and interactive marketing gurus long before anyone ever thought about those concepts. The authors break down what worked for the Dead and then show how other companies gave applied those tools and how any company or creative might apply them in the context of a fluid, always changing on- and off-line world.
Making marketing fun with the Dead
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Not quite what I was expecting
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Well done sirs
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Once in a while you get shown the light in the strangest of places if you look at it right
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