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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
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Publisher's summary
The Grateful Dead: rock Legends, marketing pioneers.
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Making Money with Music
- Generate Over 100 Revenue Streams, Grow Your Fan Base, and Thrive in Today's Music Environment
- By: Randy Chertkow, Jason Feehan
- Narrated by: Timothy Andrés Pabon
- Length: 15 hrs and 7 mins
- Unabridged
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Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.
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When practical logic and experience collide
- By Steve Almond on 12-29-23
By: Randy Chertkow, and others
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
What listeners say about Marketing Lessons from the Grateful Dead
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Samuel riley
- 07-29-24
The message
Loved the learning/stories method of delivering the message. Talking about money and making money using healthy examples is a joy.
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- Carole Mahoney
- 11-20-10
Not your marketing as usual type of book
This is on my short list of must reads for any business owner, marketer, student, or executive who is not sure how to function, flourish and be comfortable in this new day of marketing and sales. Its ground breaking, common sense, plain English! Short, actionable chapters make it an easy read. Honest insight makes it memorable.
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2 people found this helpful
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- tru britty
- 07-18-15
Making marketing fun with the Dead
I suppose you could write a boring marketing book about the Grateful Dead--but this is not it. This a short, strange and dead-fully fun look into marketing done the grassroots style a la Jerry Garcia, Phil Lesh and company.
The authors met through a shared interest in marketing and the realized they also shared a passion for the Dead. They had both logged a number of concerts and were confirmed Dead Heads.
This shared passion added to their years in marketing led them to combine the two in this breezy yet informative book. The Dead were crowd sourcers and copyright mavericks and interactive marketing gurus long before anyone ever thought about those concepts. The authors break down what worked for the Dead and then show how other companies gave applied those tools and how any company or creative might apply them in the context of a fluid, always changing on- and off-line world.
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2 people found this helpful
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- Aaron
- 09-02-16
Not quite what I was expecting
I think I was expecting a Grateful Dead version of Chris Anderson's Free. Perhaps a professional voice actor is in order. Sounded too much like reading from a script.
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- rijk gupta
- 09-24-16
Well done sirs
Great book... Brought words to aspects of business and life that I have lived and noticed throughout my journeys on this planet. Well read and well thought out. I liked the recaps with modern day examples.. And of course that the authors are from the greatest state in this country!!! :)
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- Amazon Customer
- 04-09-21
Once in a while you get shown the light in the strangest of places if you look at it right
despite being over 10 years, this photo. Remarkably well. As an unabashed Design Thinking Deadhead and "recovering marketeer," I loved it!
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