The Practice
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
©2020 Seth Godin (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
"This is the book I need right now. It’s an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn’t yet found."
--Rosanne Cash, Grammy-winning singer-songwriter
“The Practice is a user’s manual for finding your calling and an alchemist’s handbook for pursuing your dream.”
--Steven Pressfield, author of The War of Art
“Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.”
--Brian Koppelman, co-producer and co-creator of Billions
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What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.
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Powerful
- By Edward on 06-27-13
By: Richie Norton, and others
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Begin with Yes
- A Short Conversation That Will Change Your Life Forever
- By: Paul S. Boynton
- Narrated by: Brian Hutchison
- Length: 1 hr and 31 mins
- Unabridged
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The law of attraction tells us that whatever we focus our attention on, consciously or not, we attract into our lives. Think happy thoughts, enjoy happy experiences. And vice versa. The best-selling Begin with Yes introduces the law of action, a principle that reverses the order - and is equally powerful: What we do affects how we think and the kinds of experiences we have. When we take small, manageable steps, we feel more positive, and our lives flow more smoothly. Begin with Yes is all about setting things in motion and opening new doors. Getting unstuck.
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New approach to difficulty
- By Valgal on 07-28-22
By: Paul S. Boynton
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Fearless at Work
- Achieve Your Potential by Transforming Small Moments into Big Outcomes
- By: Molly Fletcher
- Narrated by: Molly Fletcher
- Length: 5 hrs and 53 mins
- Unabridged
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Hailed as "the female Jerry Maguire" by CNN, sports-agent-turned-entrepreneur Molly Fletcher reveals the winning secrets of fearless world-class achievers. Molly Fletcher knows a thing or two about making trades. As a sports agent, she's negotiated on behalf of champions such as Hall of Fame pitcher John Smoltz and seven-time PGA TOUR winner Matt Kuchar. As a top-tier speaker and consultant, she's helped energize companies worldwide.
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Sound advice for all
- By Dayman_fanatic on 06-06-22
By: Molly Fletcher
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
- Unabridged
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Meant for More
- By: Lisa Sasevich
- Narrated by: Lisa Sasevich
- Length: 7 hrs and 12 mins
- Unabridged
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Meant for More is the rare personal development book that offers tangible skills for all areas of your life, including work, to increase your success while also doing good - a How to Win Friends and Influence People for the modern age. It shows you how to stand out in an increasingly noisy world by simply offering your unique skills and talents and helping others do the same. It speaks to people looking to leave the 9-to-5 for more freedom and fulfillment; stay-at-home moms going back to work; young Boomers worried they're too senior (and expensive) to find new jobs.
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Thorough without being overwhelming
- By D Arlando Fortune on 01-02-24
By: Lisa Sasevich
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FOREsight
- Awaken Curiosity. Cultivate Wisdom. Discover the Abundant Future
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 33 mins
- Unabridged
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Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.
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Driven, Distinct, Delightful!
- By Anonymous User on 01-03-20
By: John Sanei
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- By: Jonathan Fields
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 23 mins
- Unabridged
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- By Mike on 01-03-12
By: Jonathan Fields
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Yes! Energy
- The Equation to Do Less, Make More
- By: Loral Langemeier
- Narrated by: Loral Langemeier
- Length: 5 hrs and 43 mins
- Unabridged
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The strongest energy always wins. That's it! That's the key to moving from your current situation, any situation, into the life you've always wanted. Yes! Energy presents the power of the "Energy Equation," which you can employ to attract abundance to all areas of your life. Best-selling author and entrepreneurial speaker Loral Langemeier developed this simple and straightforward methodology, which is revealed explicitly in these pages, because she needed it herself.
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Loral gets better and better
- By Patricia on 08-14-12
By: Loral Langemeier
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
- Narrated by: Tim Schurrer
- Length: 6 hrs and 22 mins
- Unabridged
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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Exactly Where to Start
- The Practical Guide to Turn Your Big Idea into Reality
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 46 mins
- Unabridged
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Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.
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Exactly what I was looking for
- By Anonymous User on 01-06-19
By: Phil M. Jones
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Get to the point!!!
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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Great content but audio needs to improve
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Get to the point!!!
- By Katie on 02-26-09
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This Is Marketing
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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I was expecting more
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
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Great content but audio needs to improve
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The Icarus Deception
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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a good idea with a lot of bla bla
- By Oliver on 01-06-13
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
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Permission Marketing
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
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Purple Cow
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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!!!! Good !!!!! Should be a chapter, not book!!
- By Phillip on 06-25-12
By: Seth Godin
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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It's not the content but the reader
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The Song of Significance
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The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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scattered and often incorrect
- By Amazon Customer on 10-01-23
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The Complete Enneagram
- 27 Paths to Greater Self-Knowledge
- By: Beatrice Chestnut PhD
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The Enneagram - a universal symbol of human purpose and possibility - is an excellent tool for doing the hardest part of consciousness work: realizing, owning, and accepting your strengths and weaknesses. In this comprehensive guide, Beatrice Chestnut, PhD, traces the development of the personality as it relates to the nine types of the Enneagram, the three different subtype forms each type can take, and the path each of us can take toward liberation. With her guidance, listeners will learn to observe themselves, face their fears and more.
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Robotic...
- By Stefanie on 02-06-19
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Poke the Box
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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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Highly Motivational
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The Writing Life
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With color, irony, and sensitivity, Pulitzer Prize winner Annie Dillard illuminates the dedication, absurdity, and daring that is the writer’s life. As it probes and exposes, examines and analyzes, The Writing Life offers deeper insight into one of the most mysterious of professions.
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How Odd--How Poorly Written?!?
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The Big Moo
- Stop Trying to Be Perfect and Start Being Remarkable
- By: Seth Godin, The Group of 33
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- Unabridged
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The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Be remarkable? This isn't.
- By Evgeny on 06-10-06
By: Seth Godin, and others
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Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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Story
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
What listeners say about The Practice
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 09-03-21
A place to start or start again.
Of the many books I've read of Seth's, The Practice is easily the one I would share with anyone. The mindset and ideas are illustrated through short truisms. This makes it easy to engage in the mindset he encourages you to develop. If you are looking to get better in your respective career, hobby or skill this is the place to start or start again.
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- KatMia
- 05-22-21
Thank You Seth Godin - seriously
Thank you - I listen/I read, I don’t write reviews … but this is a must. I am a creative and have taught the creative process for years. Creatives are always searching & researching. I have read many Creative Practice books, but this one compiles them all. … Touches on Twayla Tharp to Julia Cameron to Michael Michalko. I will listen to this again. Seth .. I don’t think you read the comments/reviews.. but sending positive energy to you because I gained something from this book. Thank you Seth
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- ieshu vicente
- 11-07-20
Tremendous
A timeless message for all in a most opportune time. I can’t recommend this enough. A real treasure of a book.
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- Anonymous User
- 06-03-21
Excellent read for anyone
Not what I was expecting. Great read. Highly inspired and motivated to do great work, believe in myself and trust the process.
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- Brett
- 10-20-23
My favorite Seth godin book
look, I like Seth godin. A lot of his stuff is repetitive. But I attribute that to the fact that he is such a prolific writer. this book is one of his best in my opinion. if you are someone who creates, either by writing, making music, art, etc then this book is for you and you will enjoy it.
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- BOOK WORM81
- 01-10-24
unleashed
This book unleashed my outlook on everything that holds us back and how to break those chains and get moving!
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- Mr. Ess
- 11-07-20
Generous Man Seth Godin
200+ rants by Seth Godin.
I imagine each one discussed over a meal. Some more passionate than others, some one sided, some welcome participation and action. I only wish I could ask follow up questions or add examples to further is argument.
Signature Seth - After every number read follows commentary that is distinctly Seth’s voice. Wordplay, passion, and conviction.
Thanks Seth for another thoughtful audiobook.
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- Empowered Coaching
- 02-05-21
Loved it
Short & to the point. I loved the helpful advice & the stories behind others who ship their work. This gave me so many good ideas!
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- Pauline King
- 03-11-21
Concise and encouraging
Just what I needed to hear, right when I needed it. There is wealth of creative industry knowledge in this book.
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- sst6835
- 02-17-21
very helpful
writers block isn't real and the work only happens if you show up and do it day after day. such good and helpful advice thank you
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