Fanocracy
Turning Fans into Customers and Customers into Fans
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Narrated by:
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David Meerman Scott
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Reiko Scott
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Byron Wagner - foreword
About this listen
A Wall Street Journal best seller
From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
- MeUndies, the subscription company that’s revolutionizing underwear
- HeadCount, the nonprofit that registers voters at music concerts
- Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
- Hagerty, the classic-car insurance provider with over 600,000 premier club members
- HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
©2020 David Meerman Scott and Reiko Scott (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity." (Seth Godin, author of Tribes and This Is Marketing)
"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business." (Joe De Sena, founder & CEO of Spartan)
"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world.” (Sally Hogshead, New York Times best-selling author and CEO of Fascinate®)
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
- Unabridged
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
What listeners say about Fanocracy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 02-11-23
Again, narration
The female narrator flashed me back to being read AT by a teacher who didn't want to be bothered by the fumblings of a child trying to read. I'd literally space out to almost not listening.
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- Anonymous User
- 10-23-21
Inspiring and motivating
I identified that I am a fan of many businesses because of the passion I see in the team makes me feel part of a group of people with similar interests, with whom I feel identified and create a relationship of trust. I thought this only applied to "small" businesses but I understood that I can communicate with thousands while maintaining the proximity of a restaurant where I can sit in the Chef's Kitchen as in the story contained in the book.
Very entertaining stories, a good way to narrate and although it does not have a step by step, it gives very good ideas on how to generate fans for any business.
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- MMABobblehead
- 04-20-20
Good Info...VERY hard to listen to
After seeing David Scott speak at a live event, I was very excited to hear more. Davids enthusiasm on stage was alive and infectious. After being mesmerized by Davids stage presence and story telling, I couldn’t wait to get his latest release. After listening to the book, the end couldn’t come quick enough. I don’t want to be rude with a bad review, but I must say that the reading “performance” was not good. The reading of the book was monotone, slow, and it really took away from the content. It felt like a line for line script read. Although the information was good, there was a serious misstep by not hiring a professional narrator. I really wish that I loved this Audible book. I really wanted to give a glowing review. David seems like a great guy, too!Maybe for the next book, really give some consideration to letting a pro read the audible version. You still rock, David!
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1 person found this helpful
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- K. Robinson
- 01-23-20
TMI, seriously!
The technical info was good, but it was too bogged down in personal stories* that felt a little too 1%. I don't think I can recommend this book to my business clients. Most of them just won't be able to relate to the authors.
*I don't want to know someone's underpants preference. Seriously!
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- Dr E
- 01-19-20
No matter your business, this book will help you serve your clients better
I love all of David’s books. But this one in particular is amazing. I couldn’t stop listening to it and have already read the kindle and listened to the audible version.
It’s well researched, incredibly written and narrated perfectly by both authors.
Every page is filled with tons of actionable advice, showing you why and how to build a fan base amongst your clients.
I highly recommend this book.
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- Amazon Customer
- 01-14-20
Another Great Book from an Author I Respect.
I respect David's work because he does not suggest trendy things, just because they are trendy. Instead he offers real-life, time-tested, lessons. Things you can use now, and in the future. Most cost little or nothing except your time. Sometimes I learn new things, like here, other times, I am reminded of common sense things I forgot.
He brings both experience and objective theory to the work that make sense to me. One in particular was proximity: personal space, public space and everything in-between. Already, this has caused me to re-think the way I do some of my social media work.. There are other lessons, I know I will go back to.
I own other titles of David's. I have bought them all including multiple editions of "The New Rules..." I re-listen to it a few times a year and continue to pick up new ideas.
My only criticism: I want more: More stories, and more examples.
Whether you are a social media professional, small business owner, or work in a division of a large company, I think you will find some nuggets that will make your peers think, "Hey that was a good idea."
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- A Palm
- 06-19-20
Should have hired professional narrator.
As others have said, the narration was not done well and took away from the potential for the content.
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- Thomas G. Umstattd Jr.
- 01-23-23
A lot of words for "be nice"
Here is a summary of each chapter: "Here is a story of a company who was mean to its customers. Customers didn't like it when the company was nasty. Here is another story of a company who was nice to their customers, they become fans!"
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- Otto Gryschek
- 02-15-20
Content is awesome. Could not stand narration.
Please, just because you write a book doesn’t mean you have to narrate it. This book, despite having awesome content, will make you want to sleep. Exchanged it.
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- Amazon Customer
- 05-17-22
Hollow
Per usual David was awesome but the thesis of this book is nowhere near as on point as his previous works. Reiko is not a great narrator and I really didn’t understand any of her points. I literally took nothing away from her chapters. In fact after three of her chapters I ended up just skipping most of the rest of them after I listen to a little bit of each chapter. There’s just nothing in them no takeaways no action items nothing that you can use to actually improve your marketing or build your business.
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